The purpose of PPC is divert traffic to websites, where advertisers pay the publisher (normally a website owner) when the ad is clicked. Advertisers normally bid on keyword phrases linked to their target market. The more you bid (or pay) the higher your ad will be in the listing.
A keyword phrase are the words that a target customer would type into a search engine – for example – “how to set up a self independant work from home business”. The search engine will then display both ‘organic’ and paid listings. When the customer clicks on a paid result option, the advertiser will pay for that click.
To set up a PPC campaign, you write an ad and list the keywords that you are going to be using for your website with a click provider. Then these will appear in the form of an advertisement, the potential prospects to your website can then check out. There are different aspects that you should be aware of when using PPC for your work from home business website:
Use Specific Link Keywords in Your PPC Marketing Campaign
People will click on your keywords and be expecting to be taken to a relevant website with a subject matter that is related to the keywords within the ad. If they do not see anything that is relevant to what was offered in the link, they will leave and the click that you paid for would be a waste of money.
Use the Right Keywords
When you’re using keywords you should always check the search engines themselves. For example with the Google Keyword Tool. The keywords with highest results on the search are the ones that you should use in your marketing campaign. The right keyword means that you will hit a larger amount of potential customers. Really think carefully about which ones to use and also research into how many times they are searched in google.
Budget Your PPC Campaign
You can control the number of paid clicks your website can receive in any given day. This is advantageous for the work from home business owner as you will be able to control how much money that you are willing to spend on advertising each day.
Control Your Campaign
You can choose to pause your PPC marketing campaign whenever you like. Sometimes with a work from home business website, you may not be able to monitor your account for a few days or even weeks. If this is the case, you can pause your account and you will not have any advertising money spent during this pause. You can even schedule what dates specifically you would like your campaign to run on and when to switch of to make things even simpler.
Check the Terms and Conditions
Just about all of the PPC provider sites require that you stick to a certain set of rules and regulations. Each of these terms and conditions vairy for each provider. You need to be certain to read through these rules carefully and follow them constantly. This will save you a lot of time, frustration, and headache later being rejected by the provider for not following their rules.
Monitor Your Campaign
Remember to constantly monitor the number of clicks which you receive on your work from home website and where they are generating from. You will want to continue bidding only on the keywords that are actually bringing traffic to your website. You should delete the keywords that aren’t bringing the results that you are looking for. Otherwise you are paying money for nothing.
Have Patience
You need to have alot of patience with your PPC Marketing Campaign for your work from home business. Almost all the PPC publishers offer help and you should contact them before calling your PPC marketing campaign a complete failure. They will be able to provide you with possible solutions to get better results on your site. Even doing some research and speaking to them prior to running your campaign may be the key to getting a result from the start of your campaign to the finish. Success!
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