Web design usually relates to the front-end skills and disciplines necessary for the production and maintenance of web sites. The art of web design did not really start evolving to what it is known as today until around 1996, when the first truly competitive web browser was released by Microsoft. Since that time, the techniques used in web design have since progressed to be very powerful and allow for the development of truly graphic, interactive and versatile web sites. Skills and techniques necessary for good web design include the following:
* Typography
* Page Layout
* Code Quality
* Design of the Visual Aspects of the Web Site
* Design of the User Experience
The more successful websites are designed using only a small selection of fonts per site. Most web designers prefer to use either sans serif or serif fonts, avoiding the use of a combination of the two. Modern browsers are known to recognize certain “safe” fonts, which sans serif or serif are, and web designers normally choose these fonts in order to avoid possible web site complications when the site goes live on the world wide web. An increasing number of successful web sites use white spaces that break up the text into paragraphs and do not use center aligned text in their layouts.
The web site page layout should be designed in consideration of the best possible navigation of the user. Pages throughout a web site should have a consistent layout. Width of the page is also a critical consideration. Most successful web sites have page widths of approximately 1024 pixels and are center aligned to appeal to the aesthetic pleasure of visitors that have larger screens.
Web sites should be coded in accordance with the most recent standards. For example, when coding an HTML page the correct doctype declaration should be made. A web site can still be basically functional if it is not coded in align with current standards, but attention to standards can improve readability of the page layout and make sure that elements defined in a page are closed when appropriate.
A web designer should understand the trends of the web site’s intended audience. A good visual design of a website identifies and should work well for its targeted market. Also, a good site design will not conflict with the content that appears on the site. Proper design means the visitor will be able to easily navigate around the site and be able to locate the desired information or products being promoted.
Ultimately, good web design leads to a satisfactory user experience. The user must be able to understand the site and how he or she can interact with it. The overall experience that the user achieves is directly related to the website layout, how clearly the instructions on the site are made and the web site’s labeling. A website should also encourage continued use The web design should be focused on more universal use and easy access so that users that possess all levels of web experience and skills can successfully accomplish the goal behind the web site’s intention.
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