by Karl Hudson | Jul 1, 2013 | Social Media Marketing
The needs for web traffic have changed tremendously and people using many types of devices to access the web. People want to visit websites that are user friendly. A responsive design goes a long way in making sure that the experience of the visitors is enhanced. Here are reasons for the popularity of responsive design.
<h2>Mobile Dominance</h2>
The birth of responsive web design was because mobile statistics started mushrooming. As many people owned hand held devices, it was discovered that the web content was not accessible using the tiny screens. To solve this problem, responsive design was chosen to provide the right answer.
<strong>Fills what Apps Left out</strong>
Apps are not the best answer in a society that’s fully saturated with mobile apps. Many reputable businesses will not find it good creating an app to solve just every kind of a problem out there. Moreover, not all gadgets are android so there is need to cater for the need of the entire mobile market by enabling them access web content rather than creating apps. Responsive design enables a business website do what it’s supposed to be doing rather than get it bogged down by app development.
<h2>Requirements of Multiple Devices</h2>
There are many mobile gadgets out there: phones, tablets, netbooks and notebooks among others. Because all of these devices can be used to access the internet, there is no way that a static design can please everyone. Most of these devices demand a responsive design.
<h2>Design necessity</h2>
Responsive designs represent design phenomenon regardless of its far reaching implications. As an important design feature, it’s worked on to take away some important web presence aspects. After all, you can now see everything which you can see from your desktop when you access the same content with your mobile device.
No matter the CMS which you use and the industry you are in, responsive design is very important. People can access your content no matter the device they are using.
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by Karl Hudson | May 24, 2013 | Social Media Marketing
A graphic designer is an expert in visual communication. He is the man behind the optical idea and pictorally presented message. Common uses for graphics design are the establishment of identity through creation of a logo or brand design, advertising and product packaging. A graphic design project involves stylizing and presenting text and images that relay an underlying meaning. Through the use of a combination of words, images and symbols the graphics design is a complete presentation that requires artistic and professional disciplines including:
* Typography
* Visual Arts
* Page Layout Techniques
* Interface Design
* User Experience Design
A graphic designer must be a master at the techniques of typography. He must be able to craft, modify and arrange the script message of the graphic in such as way as to be attractive and to have specific intent of relaying the visual message in the most appropriate manner.
Visual art skills must be applied to the design before any of the other graphic art elements. This is the means by which the other elements are originated. Visual art works can be anything from photography and computer generated art to art originating from other more traditional media.
When the elements of the graphic design are ready to be arranged, page layout techniques must be applied in order the images and text reflect the desired style. Improper page layout can alter the message or create confusion in the mind’s eye of the viewer. It is up to the graphic designer to develop the most perfect page layout for the graphic elements to be displayed.
Interface design comes into play when the graphic designer finds himself with a project that entails working with software and web designers to develop a specific look and feel of a website. The graphic designer must combine his visual skills with communication skills to create a desired experience for an interactive web site user or visitor. Interface design falls hand in hand with the user experience design in that the graphic designer must take into consideration how the web site user or visitor responds to the interface developed and make the adjustments necessary in order that the desired end result be ultimately achieved.
The graphic designer’s mind is probably his most important tool. Good judgement and a high level of creativity are required to create a graphic design in addition to just the use of technology. Design layouts are the aggregate sum of the designer’s ability to think critically, analytically, quantitatively and through observation.
The arrangement, style and medium of the presentation are also important. The proper development and presentation of the layout can dramatically alter the way in which the graphic design is perceived by its target audience. Computers provide an essential tool for the graphic designer to use in order to see the immediate effect of layout changes and to simulate traditional media effects without the requirement of a lot of time or space. Ideas can be easily experimented with and developed in order that the ultimate message and meaning be most appropriately conveyed.
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by Karl Hudson | Mar 29, 2013 | Social Media Marketing
Increasing the traffic to your business website is extremely beneficial to the growth of your business. Listed below are the five best and most effective ways of growing your business online.
Market Research Specific to your Business
Identify a keyword specific to your business using the Google keyword tool. The highest ranked domains in Google for this keyword should be noted. By using Quantcast, an accurate demographic understanding of your market is possible. Next, use Google analytics to get a detailed picture of traffic to your website. Information about bounce rates, length of visits, and other media referrals can be obtained by the use of Google analytics.
Link Your Facebook and Twitter Accounts to your Business
If you have not yet linked your Facebook and Twitter accounts to your business, it is essential that you do them immediately. These two accounts are indispensable to growing your business online. Further, you should style your Facebook page with your business logo, and also integrate your business brand. Your presence in the social media builds trust with business clients.
Start Your Own Blogs
The traffic to your business website can be improved dramatically by posting your blogs on your Blogger page in WordPress. You can visually integrate your blogs to your website to improve traffic further. Take care to input the main keyword in the title of your blogs. You must have your keyword preferably at least one time in the body of the blog as well. For continued good traffic to your business website, your blog must be updated once in a week or once in two weeks.
Integrate Search Engine Optimisation Copywriting for Your Business Website
Re-write and re-design your business website to be more suitable for SEO. This will help to improve the Google rankings of your website. An improvement in the Google rankings automatically leads to an increase in your business turn-over.
Hire a Virtual Assistant
Hiring a Virtual Assistant will give you more time to concentrate on critical business engagements. The Virtual Assistant can do the blog posting on various sites for you. Further, your article marketing can also be taken care of by the same person.
To summarise, it can be said that by adopting these five strategies, you can increase your business online. Moreover, hiring a Virtual Assistant ensures that you have more time and freedom to concentrate on your business activities.
by Karl Hudson | Mar 15, 2013 | Social Media Marketing
There are plenty of examples in nature where symmetry and proportions rule. They have been used since time immemorial in various fields including art and architecture. Leonardo da Vinci’s Vitruvian Man is perhaps the best example of how nature celebrates symmetry. Today, graphic designers all over the world use symmetry and proportions through the grid based design theory. The main idea behind a grid based design is to create a solid visual and structural balance in websites. When the layout appears structured, websites seem to be visually appealing can easy to follow. The New York Times website and Yahoo! are some of the best examples of grid based designs
Although the grid based system was a product of the Constructivist Art, it slowly yet steadily moved into the domain of commercial design. When it comes to using the grid based approach, it is all about using mathematics where ratios and equations dominate the design. As a student interested in this approach, you will have to be familiar with ratios and proportions; from rational, whole number ratios, and irrational proportions. These ratios will have to be used to come up with designs that are functional, coherent, yet aesthetically appealing. Thus as you can see grids are not always about squares, it is about proportions. Graphic designers today have access to several tools to design their own grid based design. Some of these include:
phiRatio e67: This is an iOS tool that helps designers to calculate the different proportions including the ‘Golden Proportion’. For the uninitiated, the ‘Golden Proportion’ refers to a rule that if you were to divide a line into two parts, the longer part divided by the smaller part is equal to the sum of the two parts divided by the longer part. This tool is very useful when designing layouts, defining canvas sizes, and deciding typographical proportions.
Fluid Baseline Grid System: This is an HTML & CSS3 development kit that provides a foundation to design websites with ease. They can be used create a visual rhythm and structural balance to help the experience of predictable patterns.
Guide: This is a column, rows and midpoint tool for Photoshop CS4 and CS5. And best of all, this is free.
There are several other tools that can help graphic designers come up with designs that help in designing a layout. While this is an effective tool to help designers come up with effective layouts for their website designs, it is also important for them to embrace asymmetry and chaos with equal enthusiasm. Chaos when used effectively adds more character to a design than order and balance. It should be the effort of the designer to excel in designs of both these characters.
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by Karl Hudson | Feb 14, 2013 | Social Media Marketing
When creating a budget for a business that includes website design cost, it is important for the owner to consider the different variables that will determine the final cost of this type of project. The cost of website design can vary significantly depending upon what type of site the business wants to develop and what functions and features will be included in the design of the site.
The majority of website designers charge a business on a project basis. This does not include the additional fee that will be charged if there are any changes, additions, etc. This fee is open-ended and can grow at an astounding rate so it is important for an individual to have a clear vision of what they want before they compare the rates for website design cost.
Knowing what the purpose and intent of the website will be will be a definite factor in what type of website you are wishing to employ. If the website will be used primarily as an advertising tool that will not require information on every page to be updated regularly then a static website will be sufficient to meet most of the needs of a small business. However, if a website designer is asked to create a static website then this means there is a lot of work involved post creation, as in manually updating each page individually as that is the way it would have had to been created.
Businesses may require a website to be more interactive, provide forms and flow seamlessly and may request a dynamic website which creates web pages, interactive forms, updates, etc., and or automatically using a database. This then means that the website designer needs to spend the most of his/her time on databases and templates for the site, which allows for automatic features that are provided.
There are six different web design layouts that are used by most designers frequently. When an individual views websites whilst surfing the web they may begin to see layout patterns appear. Website colours, styles, etc., these are not static and must be updated regularly to be effective.
If a business should choose to have a static website designed then they need to understand that entails hiring an extra member of staff or losing a member of staff from their workforce who is computer/internet savvy; This is to maintain the website, giving regular updates to keep up to date with the current trends, too keep customers interested and to keep achieving the highest cliental.
In a perfect world you would like to hire a combination website developer and designer. The website developer has expertise in the necessary programming language and practical elements of creating a website while the website designer has the artistic expertise to create a website that flows and will have a longer marketing effectiveness without to much maintenance. The companies that offer both of these experts are normally always the best choice for getting an easily manageable, longevity of a website. Created to the standard you, as the client in this case, would like to achieve for you business front on the Internet.
by Karl Hudson | Jan 14, 2013 | Social Media Marketing
Designing or even redesigning a website requires a lot of planning and research to make sure you achieve successful results for business growth. While you are planning to opt out one appropriate web solution, you must consider hiring one of the top web design agencies to get the best website design results.
I am going to help you in explaining some of the benefits for hiring one of the best web design agencies for your web design or web revamp services. The professional web designers help you to:
1. Plan out an effective and efficient online strategy to ensure smooth business process through a website.
2. Develop a fantastic web design for your business that can get you a great position and ensure you more business opportunities.
3. Include unique web content in the right place with the right font to make the visitors look and read what you want them to be focused on. Create a balanced design to entice the users and provide relevant information at the same time.
4. Ask website design experts to incorporate interactive elements that can retain the visitors or entice them to visit regularly. Key attractions can be in the form of videos, forums, blogs, picture gallery etc.
5. A website design company will allow you or give you the option to launch regular social media campaigns that will boost your word of mouth advertising and building branding.
6. Such website companies have experts who can use analytic tools. This is to check progress of your site, how well it is ranking, how many searches it gets etc.
7. Get up to date with the latest trends to stay ahead of your competition by using their extensive up to date knowledge.
The web design company will also make sure it provides you a website design solution that can help you to obtain good search engine rankings successfully. The web designers will ensure a user-friendly and SEO friendly website to help you get the best possible results.
While you are searching for a suitable website design company, you may be tempted to sign the first deal put in front of you to speed the process up. However, a little research will help you to make the right decision that can maximize your return on investment. Without wasting your time, you can check their back catalogue and read their testimonials to find out their experience and expertise in developing a variety of web designs for different business sectors. Even check to see if they have made any websites for any business that offer similar products and services as yours. Make sure that the company you are wanting to use can give you a price up front and don’t beat around the bush, when it comes to pricing set prices are always best.
Once you are done with the research, you can enjoy all of the benefits I listed above by signing a non-disclosure agreement with the renowned website company you have chosen.
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