by Karl Hudson | Jan 14, 2014 | Social Media Marketing
You may already be aware of the importance associated with having a website for your business. With that said, you may not be aware of precisely how important it is to the success of your business.
For instance, did you know that more than 80 percent of consumers turn to the Internet for information on services and products prior to making a purchase? Websites are a necessity for most businesses today. If you do not have a great website, you could be missing out on business and putting your company at risk. A great website can be an essential tool for informing your customers about your business and generating leads and sales.
No matter what kind of business you may have, you can benefit from a professionally designed website. While it might seem easier to try to go it alone in designing your website, there can be many benefits associated with working with a professional website design company.
While the benefits of having a website for your business are undeniable, it is also important to make sure that your website is professionally designed. There is simply too much competition today to present anything less than the best website possible. Users today expect a website that loads quickly and offers easy navigation. In addition, it is important to ensure that your website offers the latest options. A website that loads slowly, is difficult to navigate or reflects an out of date design could actually drive away visitors rather than attract leads. A professional website design company can help you make a great first impression while also attracting business to your company.
Not only can you be assured that your website will present the right image, but working with a team of experts can also help to save you a tremendous amount of time. With the time that you save, you can focus on other important aspects of your business, thus presenting you the opportunity to grow your business even more.
Experts understands exactly what is needed to help design a website that will send the right message to your visitors and customers. Whether your business has an outdated website that needs to be updated or you need an entirely new site designed from scratch, it is important to choose a professional website design company that can provide you with a reliable website solution. Let an expert help you create a website that will take your business to the top.
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by Karl Hudson | Nov 13, 2013 | Social Media Marketing
Choose clean and professional fonts for your typography. Your text should be a contrast to its background and surrounding space, so it’s not hard on the eyes. Typography is used to communicate with the audience and this helps set the tone, and its legibility has a big impact on how a message will be received; so use it properly.
Consider using the grid-based approach to create stunning graphics and balance in your art. Learn how to use grids and you will see that your regular designs can turn into great designs.
Remember that simple is beautiful. If your design is over the top, it might not achieve its purpose.
Know your audience so you’ll know how to design for them.
Understand the colour theory so you can implement them in your graphics because colours give off certain moods. If you know how to use the colours, you’ll have more control on the impact of your art work.
Learn how to use software for graphic design, such as Photoshop, Adobe Illustrator, CorelDraw, etc.
When designing a logo, start simple by creating it on a solid black background and then when you have the feel of your logo, you can move on to adding colour and other details.
Always stay in constant communication with your client so that your work meets your client’s requirements. Understand what they want for the design so they don’t get frustrated with the finished product. Provide daily updates and progress status because they might change their ideas during the design process. It is easier to make the changes while you’re still working on the project rather than make the changes when the design is complete.
Accept constructive criticism so you can improve and ask for other’s opinions about your work, so you can revise if needed.
Use these graphic design tips and turn from a complete beginner into a highly qualified graphic designer.
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by Karl Hudson | Oct 15, 2013 | Social Media Marketing
Web design usually relates to the front-end skills and disciplines necessary for the production and maintenance of web sites. The art of web design did not really start evolving to what it is known as today until around 1996, when the first truly competitive web browser was released by Microsoft. Since that time, the techniques used in web design have since progressed to be very powerful and allow for the development of truly graphic, interactive and versatile web sites. Skills and techniques necessary for good web design include the following:
* Typography
* Page Layout
* Code Quality
* Design of the Visual Aspects of the Web Site
* Design of the User Experience
The more successful websites are designed using only a small selection of fonts per site. Most web designers prefer to use either sans serif or serif fonts, avoiding the use of a combination of the two. Modern browsers are known to recognize certain “safe” fonts, which sans serif or serif are, and web designers normally choose these fonts in order to avoid possible web site complications when the site goes live on the world wide web. An increasing number of successful web sites use white spaces that break up the text into paragraphs and do not use center aligned text in their layouts.
The web site page layout should be designed in consideration of the best possible navigation of the user. Pages throughout a web site should have a consistent layout. Width of the page is also a critical consideration. Most successful web sites have page widths of approximately 1024 pixels and are center aligned to appeal to the aesthetic pleasure of visitors that have larger screens.
Web sites should be coded in accordance with the most recent standards. For example, when coding an HTML page the correct doctype declaration should be made. A web site can still be basically functional if it is not coded in align with current standards, but attention to standards can improve readability of the page layout and make sure that elements defined in a page are closed when appropriate.
A web designer should understand the trends of the web site’s intended audience. A good visual design of a website identifies and should work well for its targeted market. Also, a good site design will not conflict with the content that appears on the site. Proper design means the visitor will be able to easily navigate around the site and be able to locate the desired information or products being promoted.
Ultimately, good web design leads to a satisfactory user experience. The user must be able to understand the site and how he or she can interact with it. The overall experience that the user achieves is directly related to the website layout, how clearly the instructions on the site are made and the web site’s labeling. A website should also encourage continued use The web design should be focused on more universal use and easy access so that users that possess all levels of web experience and skills can successfully accomplish the goal behind the web site’s intention.
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by Karl Hudson | Oct 5, 2013 | Social Media Marketing
Before you learn about the core aspects of graphic design, it is important to know about the elements used in graphic design. These are often combined to create different works of graphic design. They include such elements as:
- Shapes
- Lines
- Color
- Type
- Photography, Art and Illustration
- Texture
That mention, you will now learn about the core aspects of graphic design. These include advertising, illustration and logo design.
1. Advertising
Advertising is one of the core aspects in graphic design. You find it in magazines, television, the internet, newspapers and even on outdoor billboards. The graphic designer will use words and images to send a message to the audience persuading viewers to take some form of action on the services/ products advertised.
Advertising has vast job opportunities. After digital media was developed, digital advertising came into being. Today, you can also go into mobile, social network and internet advertising.
2. Illustration
There is a beautiful balance between graphic design and fine art in the field of illustration. Drawn images are effective for communication. Today, illustrators use such advanced programs as Photoshop and Adobe Illustrator to create visual representations to translate information to the visually aware consumer.
Images are used for galleries, the screen and print. The possibilities for creativity in this core aspect of graphic design are limitless. Artistic illustrators are at the center of advertising campaigns. This has increased the volume of illustration work.
3. Logo Design
Another of the core aspects of graphic design, logo design helps viewers identify services and products using simplified name compositions, images or combinations of both.
It involves formulation of concepts, sketching, re- sketching, choosing color themes and implementing the logo. Designers have clear impressions about the principles and concept of the brand alongside a deep understanding of the group targeted by the brand.
Today, graphic design is more interesting than ever before. It includes many other aspects such as typography, packaging, magazine and book design among others. However, the above three are the core aspects of graphic design.
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by Karl Hudson | Aug 19, 2013 | Social Media Marketing
Content Management Systems have exploded in popularity in recent years and for good reason. They are one of the most reliable, and easy to use web developer tools in the history of the internet. Content Management Systems offer speed and efficiency that web developer needs to build fast and powerful sites that users like. However, due to the sheer number of content management systems on the web, choosing the correct one has become more and more difficult. If you are interested in learning more about content management systems as well as how to choose the best CMS, be sure to check out this article.
To begin, what is a Content Management System? In essence, a Content Management System or CMS is a web app that is designed to modify HTML in an easy and efficient way. The content is developed on the internet by the website owner, then the resulting document or content is displayed on the website.
There are many different reasons why you should use a content management system. The predominant reason is ease of use. Using a CMS allows a website owner or developer to easily create and edit unique content.
There are several things that you want to look for in a strong content management system. First, you want to make sure that the installation of the content management system will be easy and stress free. You also want to check any extensions of the CMS that could add more features and benefits to your website. However, you also want make sure that the interface is simple enough for you. Finally you want to take a look at the user community. A helpful community that can assist you if you have any problems is definitively is a benefit.
In general, most websites use one of the five major content management systems which would be Drupal, WordPress, Radiant CMS, Magento, and Silverstripe. I’ll go an overview of these five Content Management Systems.
Drupal is a pretty popular open source CMS. It is easy to use with a variety of modules of modules, themes, developers, and distributers. Over 900,000 people use Drupal, sprinkled across 228 countries. Drupal is used by sites like The Economist and The White House.
Next is WordPress. WordPress is one of the most popular and powerful Content Management Systems on the Internet. It is used by millions of bloggers online who use WordPress’s thousands of themes, plugins, and more. It has a simple installation and while originally a blogging system, it has developed into one of the best content management systems in the world.
Next is Radiant CMS, produced by Ruby on Rails. Simplistic and easy to use, it makes creating and editing content easy. It is similar to Silverstripe. Magento is mainly used for e-commerce and online stores.
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by Karl Hudson | Aug 15, 2013 | Social Media Marketing
Outsourcing is an affordable way to gain the services of someone with a specific skill set or expertise. Outsourcing website design is commonly done to reduce costs and to obtain quality website designs from experienced providers.
There are numerous things to consider when one outsources their web design.Hiring contractors for website design jobs is a relatively straightforward process. Clients post their requirements on a freelance hiring company and wait for proposals or applications. Choosing a contractor depends on several factors.
First and foremost is expertise and experience. Asking for a sample is a good way to gauge an applicant’s skills. Interviewing applicants is also a good way to gauge professionalism, willingness and communication skills.
Choosing the contractor with the cheapest rate is usually a recipe for disaster. Choose contractors with excellent skills and with a large portfolio of past projects related to your own. Even if you do end up with a contractor with a higher asking rate, in the long run, hiring an experienced contractor will reduce risks and save you and your company money. Get the financial stuff over with as soon as possible. Set the terms of the contract, the payment scheme and the possibility of earning a bonus. This avoids any misunderstanding that may pop up as the project progresses.Communication between the client and the contractor is always vital for any outsourcing task. Clients must make sure that their vision for the website design is something that the contractor understands. Scheduling a time to check up on the contractor’s progress will ensure that the project is completed on time.Be sure to consult the contractor regarding things you want to incorporate and make sure that the contractor informs you of the changes that they’ve done. Setting up a change log where the contractor can note down what’s he’s done for the day is a great way to gauge the project’s progress. Remember that you’ve hired a website design expert so treat your contractor like one.If the project is successful, maintain contact with the contractor.Good workers in any field are hard to find. Building a relationship with a professional website designer is a great asset for any individual or company.
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