by Karl Hudson | Aug 2, 2013 | Search Engine Optimisation
With being a small business and devoted to the internet marketing niche, I always find it frustrating when I read articles entitled “build links to your site in minutes” or “the top 10 ways to build great links to your website”, then they give you the same bogus strategy; write an eBook, create a video and hope it goes viral or create a white paper. Please note these methods do work for certain individuals because they are great ways to build high quality links to your website.
The problem I have is they don’t try to explain ways in which you can make your business seem like an authority on the subject. It can be a huge struggle to create influence within your marketplace, especially if the community you’re in is Internet marketing.
Forgetting the link building and focusing on social integration and developing relationships!
Building a relationship with your audience is vital. This is what I believe to be one of the key points to any successful small business. Because you build rapport with the customer, they know you. They also trust you (this is one of the key points), and they begin to value your word because they know you and your business.
Social networks give you a fantastic way to communicate with your audience and start working on this relationship. Don’t get me wrong; this won’t be an overnight success. In fact, it will probably take you a few months if not years to develop a truly successful online brand. “Rome wasn’t built in a day”.
I recommend dedicating at least one hour per day to going through related blogs and other news in your industry, commenting, actively participating, Google+ and twittering. Creating that much needed self-promotion is a route to success.
Remember!
It is about building relationships that are two way, not just one. Don’t get stuck in the position of just giving away everything you know for free. Yes, give advice and a helping hand, but don’t rip off your hand and give it to them for free. Be honest to you and everything else should flow.
by Karl Hudson | Jul 29, 2013 | Search Engine Optimisation
The Internet has been a great leveling field where the Davids of small business can compete successfully with the Goliaths of the world. As conventional advertising and marketing strategies are being increasingly questioned, SEO, or Search Engine Optimisation, continues to rule the roost. It is one of the fastest growing marketing methods to exist today. Here are some of the key factors that establish the importance of Search Engine Optimisation for business.
- Higher Visibility: Fame in the Internet world has everything to do with better rankings on search engines. As of now, Google dominates the search engine arena and its reach is unrivalled. SEO professionals come up with strategies that help Google bots crawl the site and propel it up high on rankings. It is easy to assume that a well-designed site is enough to bring traffic, but if you are looking to index your site, help from an SEO professional is inevitable. Here’s how he helps:
- Informative Content: It is important that you feed the site regularly with fresh and informative content. This content allows search engine robots to crawl easily, thereby helping with better search engine rankings.
- Site Map: It is important for a site to be easily navigable, in order for the search engine robots to pick up the site. A site map with linked in pages and appropriate anchor text can help the site.
- Keywords: People looking for information on the Internet often tend to do so using commonly used phrases. These are called “keywords” and it is important that you use these keywords in your title, tags, and description to ensure higher rankings.
- Off-site Optimization: While onsite optimisation includes the use of keywords in titles and descriptions, it is also important to gather back links from credible resources. This is called off-site optimization.
- Lead Generation: When you gain interest about your product and services through these SEO techniques, people visit the site to increase exposure. A user looking for information on the net isn’t aware that a site is being propelled in search engine rankings. He rather assumes that because a site comes up in the first page of search rankings, the content is relevant and trustworthy.
- Attract Relevant Traffic: Search engine optimisation for business is important to get a targeted audience. It doesn’t make sense to rank high for a product or service that you do not sell. In fact, going by current Google search parameters, this leads to negative rankings.
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by Karl Hudson | Jul 9, 2013 | Search Engine Optimisation
If you have never come across the term search engine optimisation (SEO) before, you may well wonder what the fuss is all about. However, once you learn more about it, you will realize why it is becoming increasingly important in this digital age.
SEO is the process you put a web site through in order for it to rank as highly on search engines as possible. This isn’t a simple task, particularly for search engines like Google, which uses a very complicated algorithm to work out how sites are ranked, so even an expert may not know how to get your website ranked highly on there, although they will try hard to do it.
When optimizing your website for search engines, the first thing you will need to do is make sure that your site is structured in a logical way, one that search engines recognize and understand. Secondly, you need to do research into which keywords people will use when looking for the sorts of goods and services that you provide. This will probably need a brainstorming session and maybe some market research. Once you have identified those words, you then need to incorporate them into your website in appropriate places so that the search engines target it when needed. You will then need to have numerous links on the Internet to your website. The more links there are to a site, the more popular it is deemed to be, and a more popular site will rank higher on a search engine results page.
You will already see how complex search engine optimization is. There is very little chance that someone with no or little knowledge about it will be able to do their own SEO work on their own web site. However, there are plenty of other ways that this can be done. Firstly, you could buy some software which helps submit your website to various search engines. This can be fairly effective but has limited use, as it will only submit to certain sites and won’t let you know how you should change your web site to improve its ranking. This software can work for people with some knowledge of SEO, but a beginner should really employ a company to do this work for them.
There are a huge number of companies which offer SEO services and the hard job isn’t finding someone to do it but how to choose which one to use. Make sure you find someone who has been doing search engine submission for a long time and has experience in your field of business. These services don’t often come cheap, but without it your web site will just be sitting out there on the internet with no visitors because no one knows it exists. So if you are going to have a popular web site that generates you lots of business, it is essential that you can easily find it when doing keyword searches on the internet. You should now be able to see why SEO services are so popular these days.
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by Karl Hudson | Apr 25, 2013 | Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of helping a web page rank effectively in Google or other search engines. There are a few different types of search engine optimisation, natural, unnatural, pay per click. These are also known as organic and PPC. The benefits of organic SEO by far outweigh the benefits of PPC, however, PPC comes into its own when you are looking to discover if a keyword is profitable or not before investing a lot of time and money into organic SEO, based around a keyword that does not work.
Many people use PPC as a way of discovering and testing keywords. This is one area we have recently delved into and have seen great success and we can’t recommend it enough to those who are looking to develop their online business. Many internet marketing strategies include an active PPC campaign. This could be solely to just test the market or it could be the type of campaign that the company uses to succeed online or sell a product.
The health niche is a highly sought after niche, especially where PPC is concerned. Many health products use PPC to test to see whether or not their products sell and from there, look to promote it based on the results.
Organic SEO is where you begin to market and build your website to multiple platforms as well as social media platforms and building references online to your website, which starts to make the search engines believe that your website is an authority site within its niche. After your website is seen as an authority website, you will build to rank easily for a variety of different keywords. Many SEO strategies tend to focus on developing a mini site as opposed to developing an authority site.
There are two types of areas within organic SEO one of which is white hat and other is black hat:
- White Hat includes the use of recommended good design, on page optimisation and social media integration.
- Black Hat is an SEO technique which improves rankings in a way that is disapproved by search engine giants such as Google, Yahoo and Bing. One of the simple techniques the black hat would use in the past was to hide keywords within the text and make them invisible to the human eye but visible to the robots’.
Nowadays, SEO plays a big part in most corporations and businesses. It is vital that your website is being marketed, as your competitors could be given the exact same but getting a head start. So what are you waiting for? Get started today!
by Karl Hudson | Feb 28, 2013 | Search Engine Optimisation
Search engine optimisation is a very broad concept that keeps evolving day in day out. No one can finish talking about it, but if we narrow down the key points then we can clearly get its intention and how it works. Let me, for instance, start by giving a clear example as to what SEO is based upon. Let’s say you have a blog and your niche is fashion.
When people go online, they can enter any search terms in the search engines like “fashion models” and even “fashion show”. This will lead to a display of results from the top ranked to the bottom. This is a direct application of search engine optimization which mainly revolves around keywords and content. As I have earlier stated, SEO is evolving and sites are being ranked according to the value of content that is provided. Remember that to succeed in SEO, you must specialize in a specific niche. If it is fashion, stick to it and write anything about it with the promise of appearing among the top with all other fashion sites. Content provided should be reader friendly and not directed to the search engines.
As content plays a major role, it is very crucial that you know how the demand of the keywords in your niche are. We have tools that are free that will help you in keyword research and even propose the best keywords that you can use. Google Adwords keywords tool will prove to be a very crucial resource in SEO, if you need free resources. You can use the SEO Moz’s subscription, if it is well with you.
You can then track the records and statistics of your website to know how your efforts are faring. Installing Google Analytics, demographics will give you a clear indication on keywords that are not doing well, hence modification to achieve better results.
All said, SEO will continue to evolve in a bid to satisfy those searching for anything online. That is why content will be chief in all the searches.
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