by Karl Hudson | Feb 8, 2013 | Pay Per Click Marketing
When doing Pay Per Click advertising, the biggest challenge is fitting in all of the messages an advertiser wants to convey into the very limited space made available by the search engines. However, by looking at each section with a fine tooth comb, marketers can change their approach and look at ad copy writing as filling out a formula for more effective advertising.
The first part of the ad is the headline. The main purpose of the headline is to bring focus to the ad itself. After all, if no one takes a look at the headline, they probably won’t look at the add or rest of the information. Google places keywords that link between the search query and ad copy in bold, so this is one way to bring out the ad’s message, although a more creative copy can also be a winner even if it is not bolded.
The next part of the ad is the first line of the description. This can be longer than the headline, and its purpose is to start focusing on features, benefits, and the unique selling point/proposals of the company or products/service itself. This should give the searcher a reason to keep reading the ad. Adding punctuation at the end of the first line can help to make it stand out more if it is in the first one or two places of the sponsored search results.
The third part of the ad is the second line of description. This section should mainly focus on the call to arms (action) after the benefit message is given in the first line. Using an exclamation point is normally a good idea, as the main goal is to convince the searcher to click on the ad. That is if they find the message relevant to their search.
Finally, the display URL must be hand in hand with every ad that is displayed. However, the display URL does not have to be the exact landing page URL that is on the website. The root domain must be the same, but the landing page does not have to match the displayed URL exactly. Thus, it is vital to think of this as an opportunity to reinforce the marketing message, rather than simply conveying information about the website itself.
There are a number of different ad copy formulas that can be followed for effective marketing messages. I have took the liberty of listing a couple here below:
Engaging Headline > Feature > Benefit > Display URL
Engaging Headline > Benefit > Call to Action > Display URL
Engaging Headline > Unique Selling Proposition > Call to Action > Display URL
One final point is that it is often enlightening to use this information to analyze competitors’ advertisements and break them down into their component parts. A lot of times, marketers focus simply on features and calls to action, while leaving out an effective headline and not using the display URL to its maximum potential.
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by Karl Hudson | Jan 13, 2013 | Pay Per Click Marketing
Whether your online business is affiliate marketing or a different marketing system, if you do not have traffic, you do not have sales. This is what makes webmasters, business owners and affiliates to spend a lot of money to attempt to break the mould and get to the top of the search engines. You must have visitors to your service or product, whether it is on a website or a blog. Visitors are potential customers, you need a good number of visitors just to get one paying customer. This is just the basic rule of Internet marketing. Obviously, people cannot buy your offer if they do not see it, so you need many people coming to your site and these visitors are commonly known as traffic.
Surely everyone would agree, then, that the key to affiliate marketing success is getting enough traffic to your website or blog to have more chance of making money. Not just any kind of traffic, but targeted traffic. If someone has no interest in your offer, it doesn’t matter if they stop by your blog or website. You want people who are interested in what you have to offer and who are ready to buy. If you are able to pay for traffic, be sure to pay only for traffic which is targeted to your offer. That will ensure your investment will bring the kind of results and sales for which majority of business’s would kill for.
A very efficient way of making affiliate marketing sales is through PPC-Pay-Per-Click-traffic from the search engines. This is highly targeted traffic because you write the ad and use the keywords that will attract people to your offer. Giving you full control over what you want people to think of your product/services. Traffic comes to your site very fast because of PPC ad’s, but you must use caution. Before using this means to get traffic, do your research or you could end up spending enormous amounts of money.
Google, Yahoo, etc, allow you to set an amount that you will spend daily and how much you will pay for each click. When your amount set runs out meaning that your campaign has run its course and reached out to as many potential customers as possible, the search engine stops sending your ad. Setting limits will ensure that you do not get a nasty surprise bill that you cannot afford, especially until you start making good money.
Another search engine that you can use is Overture, which claims to be the best on the Internet for getting pay-per-click results. Overture can precisely draw the targeted traffic you need to make sales. Another enticing feature of Overture is that when you advertise through an Overture Premium Listing, your blog or website will appear on the leading United States search engines such as MSN, Yahoo, Netscape and Info Space. This gives you the benefit of placing your offer in front of more than 80% of current Internet users and buyers. Just be sure to really research, split test your offers and make every advertising penny count and you will do very well with paid traffic for your affiliate marketing business.
