by Karl Hudson | May 28, 2013 | Marketing
SEO is the buzz word to all those looking to succeed in the world of online marketing. Only a good SEO professional can propel your website to rank high in search engines. But finding a good SEO company is easier said than done. Here are a few aspects where SEO companies fail to impress people:
- Lack of Information: When looking for information on the internet, trust is the most important factor where you need to establish yourself. Most SEO companies fail in this aspect. More often than not, the contact page consists of a form the user will have to fill out, only to be contacted later. But if I am looking for information now, does it make sense to fill out a form and wait for a response? Is your job so secretive that you have to shy away from giving away details of your physical location and phone number? True, emails are a better way to communicate, but doesn’t it make sense to pick up the phone and assess your requirements than engage in a long conversation?
- Lack of Past Performance: As earlier said, the online world is all about trust. When you deal with clients, you need to establish confidence. This can be done by talking about past performance and client testimonials. If your strategies are unique and you do not want to publicize them, you can at least mention names of clients.
- Lack of Commitment to Give Weekly Reports: SEO companies often give promises for results that are impossible. For instance, I heard of a company that promises unlimited traffic for a fixed fee, but when it comes to commitment on regular reports, they seem to vanish into thin air. The success or failure of an SEO campaign depends on regular monitoring. Thus, updated reports are of utmost importance.
Having given the reasons why some SEO companies fail to meet the mark, here are a few points to help you find a good SEO company:
- Flexibility: Every campaign is unique and techniques to rank a website may differ according to the niche that is targeted. A company that says they have come up with proven strategies that will work immaterial of the niche is probably bluffing.
- Does Not Guarantee Results: I know this sounds absurd because when you pay money you expect results, but truth be told, there can never be a guarantee that the efforts will pay. For instance, if you are looking to rank for a highly competitive keyword, the chances are less. But if you are looking to rank high for a medium or low competition keyword, your chances of success are very high. A professional company will not promise assured results but will surely come up with a tailor made solution that may work for you.
by Karl Hudson | May 11, 2013 | Marketing
Any serious business entrepreneurs that wish to expand their operations by marketing their products and services through the internet have to formulate a quality online marketing strategy. The formulation process can be extremely cumbersome, and time consuming especially if one is not equipped with information on how to do it right.
Here are some of the considerations that need to be factored in during the formulation process.
The target audience
Understanding your target audience will help you develop a marketing strategy that is effective in increasing your sales. For example, if your products are hugely popular among the youth, the most recommendable online platform that you can use to market the product is social media.
Competition
Competition is one of the market forces that are inevitable in any non-monopoly market. In order to compete effectively with other players in the same niche, one has to come up with a marketing strategy that is unique and more competitive. You may need to look at the marketing strategy being used by your competitors before choosing a particular strategy.
Sustainability
This is by far one of the key aspects that you have to consider so as to avoid inconveniences. A marketing strategy is an investment just like any other hence there is the need to develop certain financial plans so as to avoid financial problems later. It is wise to formulate a budget that covers your estimated costs so as to avoid over expenditure. A financial analyst can help you formulate an accurate budget that will cushion your business from unexpected costs.
One of the major benefits of online marketing is that it popularises businesses to the ever growing online community. However, in order to achieve the expected results, one has to deploy various reputation management tactics so as to ensure that the business image is not compromised.
Online marketing is a sure way of elevating your business to the next level of success.
by Karl Hudson | Apr 29, 2013 | Marketing
Web development can consist of the work entailed in creating a simple page of plain text, or developing the most complex web-based applications, for a web site intended for the internet or an intranet. The internet is plainly the world wide web. An intranet is a private network, usually used locally within an individual business or industry. Web development, as it is commonly referred to by web professionals, includes writing markup and coding websites, as opposed to the page and layout design aspects of creating a web site.
Web development has evolved into a booming industry on its own since the world wide web has become commercialized. This substantial growth is especially fueled by business operations that want to sell their products and services online. Yet, another contributing factor to the continued growth of the web development industry has been the creation of easy to use software for the purpose of web development. This software makes web development projects possible for virtually any individual who wants to put forth the initiative and program a web site. In addition to many easily understood tutorials available on the internet to learn LAMP (Linux, Apache, Mysql and PHP) for web site programming, free of charge, the more popular and commonly used software for individuals to use are:
* Adobe Dreamweaver
* WebDev
* Microsoft Expression Studio
The tools and technology for the creation of remarkably dynamic and interactive web sites that are accessible on the internet or on an intranet continues in a momentum toward advancement. Now, web developers can create applications and deliver them as web services that used to only be possible on desk based computers. These applications can be the result of the combined efforts of a large number of people, in such as the larger business organizations, or the product of a single webmaster. It involves client and server side coding and a knowledge of database technology.
Basic Web Development
Web developers usually have the following interdisciplinary knowledge and skills:
* Graphic/Web Design
* Information Architecture/Copywriting
Graphic and Web design roles include the design and layout of the web page, while information architecture and copywriting refers to the actual information design with the consideration of be usable and accessible on the web, and search engine optimized.
Advanced Web Development
There are nearly a dozen advanced interdisciplinary skills and knowledge that more professional web developers should possess in addition to the basic interdisciplinaries, though these are not entirely necessary for an individual who is interested in creating a simple web application. These areas of expertise include:
* Audio processing and encoding
* Video processing and encoding
* Animation processing and encoding
* Graphic User Interface Design
* Flash Capabilities
* Web Site Security Analysis and Testing
* Web Site Code Optimization
* Project Management and other aspects of Information Technology Development
Web Developers and Security
Security is an important consideration for a web developer, whether it is the web development of a simple, single site application by a webmaster or a complex, dynamic and interactive site developed for the purpose of e-commerce. Ever-increasing are the numbers of unscrupulous parties whose internet objectives are malicious attacks of web sites to steal confidential and protected information such as passwords, email addresses and credit card numbers. Web developers should test their applications for security measures before making the sites publicly available. For example, contact and other forms in an application should include a captcha field, which cannot be filled in by a computer, to help prevent the application from be exploited.
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by Karl Hudson | Apr 27, 2013 | Marketing
A recent report indicates that social media accounts for nearly one in every five minute spent on the internet, and it has a reach of more than 1.2 billion users. That’s almost about 82% of the world population! Needless to say, Facebook rules the roost with nearly 55 percent of the world population spending about 3 in every 4 minutes on this network. But what do these statistics mean to an average marketer? Simple! It means opportunities. If you are a marketer yourself, I’m sure you’d agree that we put our money where the trend is. Thus, is born the trend of social media and online marketing.
But what is social media marketing:
This involves the use of social media channels to persuade consumers to prefer a product or service over the other. People discuss, like, and even share information about your product or service. Within the social media circle, you aren’t really bothered about reaching the front page of the site. You are more concerned about establishing your influence, reputation and brand with potential customers, readers and supporters.
Understanding the importance of the LIKE button:
As earlier said, Facebook has reached gargantuan proportions. A few years ago ‘Like’ may have been attributed to an emotion, but now thanks to Facebook, it is a verb, an action word. Although introduced in 2009, this button has become the most visible aspect of every web page. If you like a product or service, simply click on the like button of the web page and the friends in your list know about it. If they like it, their friends get to know about it. The saga can be never ending.
What are the benefits of using social media for marketing?
- Branding: There isn’t a better way to brand your product in the online world than social media. A million likes or tweets may not directly fetch revenue, but they certainly brand you well.
- Lead Generation: A leading cosmetic brand successfully penetrated into the Indian market through the use of social media. This brand was considered to be a high range brand, and thus wasn’t embraced among the rural population. The social media campaign needed people to register and get a free sample of the cosmetic. Gradually the number of people who opted for the free samples turned into steady customers, once they realized the worth of the product.
- Announcing products and services: Rather than spending thousands of dollars on advertising, social media provides a platform to announce about the new product or service.
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by Karl Hudson | Feb 22, 2013 | Marketing
“Colors are the smiles of nature,” said Leigh Hunt, the 18th century British poet. Indeed colors manage to evoke strong emotions in us. They can be subjective as well; while some colors may cause a person to smile, the same color may cause a splitting headache in another. Culture also plays an crucial role in the acceptance of color. For instance, the Japanese see the color white as fortunate, but the Hindus in India consider it inauspicious to wear white clothes for ceremonies and functions.
Color has influenced us a lot, especially when we chose to purchase things. In fact, a 2004 research conducted by the Secretariat of the Seoul International Color Expo determined that more than 92.6 per cent of people attributed their purchasing decisions to color, and 84.7 per cent people thought that the color of a product was a key factor when choosing a product. Thus, everyone from marketers to other professionals engaged in the visual arts find it helpful to know more about colors and their meanings.
While reams of documents have been wasted to explain the concept of color theory, it all boils down to three basic categories of color theory; the color wheel, the color harmony, and the context in which they are used. While the color wheel refers to a circle based on red, yellow and blue, color harmony refers to the arrangement of these colors in a manner that is pleasing to the senses, and color context refers to the behavior of colors in relation to other colors and shapes. Using this theory students of visual arts learn how different colors affect individual people. Below is the meaning of colors and the manner in which they are positively used:
Red: Needless to say, red is a warm color and is associated with fire, passion, violence and even love. In fact, Cupid’s heart is always red in color. It is also the color of anger. Red is the color of danger; that is perhaps why danger symbols are depicted in red. Students of the visual arts use Red to define power and passion. While brighter reds represent energy, darker shades of red, portray elegance and power. This color has different meanings in a different culture. Thus, while red is the color of the Hindu bride, it is a color of mourning in Africa.
Green: Green can mean opposing influences. For instance, while it represents growth, beginning, renewal and abundance, it can also mean jealousy (hence the phrase green with envy). It has also become associated with the cause of the environment (go green).
Blue: Blue represents strength in some cultures and hence baby boys are often associated with the color blue. The color is also associated with sadness in the English literature (feeling blue). Blue has religious connotations as well. For instance, the Virgin Mary is known to wear blue robes. Blue gives a sense of reliability.
These are just some colors. A study of color therapy is sure to enlighten us. The underlying fact remains that some colors are used to reflect energy, passion, and positivity, cool colors are used to represent professionalism and calm.
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by Karl Hudson | Feb 19, 2013 | Marketing
Web Marketing is the process of promoting your web site and making it well known throughout the Internet. There are several different types of web marketing. The most important is submitting the site to search engines so that it is easily found by your potential customers when they do a search for goods and services that they require. However, most people often forget that there are other important ways to improve the profile of your business online. You need to create links from other sites, so that if someone is browsing for something similar to what you provide they may be able to link back to you. This could be in the form of advertisements, advertising articles, or links via forums or blogs. Your website will need to contain good quality content so that when search engines are looking at it they will find relevant and interesting topics to link from. You will need to make sure that anything you think potential customers will be looking for are mentioned in your pages.
Companies are now taking advantage of the large number of people using social media sites such as Facebook. They will create a presence on these site visitors by competitions or give aways. These users will then recommend this to their friends and this will result in the product or service being advertised to a lot of people. Being able to attract lots of visitors to your advertisements on social networking sites is a skill that marketing companies are now learning a lot about.
There are lots of potential areas on the Internet where you can be promoting your company. You can link from forums, blogs, chat rooms, banner advertisements on relevant sites, links from complementary industries and articles on news sites. If your competitors are taking advantage of all these potential advertising possibilities then you could find that you are losing a lot of potential customers to them.
It should be becoming clear why web marketing is important and that it is well worth investing some money in improving the profile of your company on the Internet. There are many companies that specialize in this kind of work and will be able to help you to promote your business in an appropriate way. You will be able to discuss the amount of money that you think you should be spending and how best to use this on the Internet so that your company keeps its image and will be able to attract a large number of potential new visitors.
So web marketing is an important way of building up the profile of your company and attracting new customers, as well as keeping your brand in the mind of your current customers. It will ensure that your web presence is attracting customers and your web site is getting as many visitors as possible. If you want to have a very successful web campaign then it is important that you consider as many different ways of marketing your company online as possible.
