by Karl Hudson | Jul 1, 2013 | Social Media Marketing
The needs for web traffic have changed tremendously and people using many types of devices to access the web. People want to visit websites that are user friendly. A responsive design goes a long way in making sure that the experience of the visitors is enhanced. Here are reasons for the popularity of responsive design.
<h2>Mobile Dominance</h2>
The birth of responsive web design was because mobile statistics started mushrooming. As many people owned hand held devices, it was discovered that the web content was not accessible using the tiny screens. To solve this problem, responsive design was chosen to provide the right answer.
<strong>Fills what Apps Left out</strong>
Apps are not the best answer in a society that’s fully saturated with mobile apps. Many reputable businesses will not find it good creating an app to solve just every kind of a problem out there. Moreover, not all gadgets are android so there is need to cater for the need of the entire mobile market by enabling them access web content rather than creating apps. Responsive design enables a business website do what it’s supposed to be doing rather than get it bogged down by app development.
<h2>Requirements of Multiple Devices</h2>
There are many mobile gadgets out there: phones, tablets, netbooks and notebooks among others. Because all of these devices can be used to access the internet, there is no way that a static design can please everyone. Most of these devices demand a responsive design.
<h2>Design necessity</h2>
Responsive designs represent design phenomenon regardless of its far reaching implications. As an important design feature, it’s worked on to take away some important web presence aspects. After all, you can now see everything which you can see from your desktop when you access the same content with your mobile device.
No matter the CMS which you use and the industry you are in, responsive design is very important. People can access your content no matter the device they are using.
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by Karl Hudson | Jun 24, 2013 | Marketing
Do you know what a Content Management System is? A customized content management system is a web application that allows users to modify the HTML and the content of a site in an easy and efficient manner. Content Management Systems have become more and more popular over the years due to speed, efficiency, and use of use. There are two different kinds of content management systems, customized content management systems and open source CMS. Many people are contemplating whether to use a customized CMS or an open source CMS. This article will explain why customized content management systems are superior to open source.
So, what’s the difference between customized CMS and open source CMS? Custom developed CMS are built from ground up while open source is free software that is being constructed by a group of people. First, customized content manage systems allow you flexibility to meet your site’s needs. Building a custom content management system can ensure that your system can meet your specific site needs. Having a CMS tailored to your wants can really help a site reach its full potential.
Now, open source content management systems like Drupal and WordPress are fine for a small blog or website. Most small business and website owners don’t have the time or money to invest heavily in their site. Both Drupal and WordPress are decent in terms of maintenance, plugins, and configuration. However, in the end both are just a bunch of pages, not too much more. They can’t handle specialized high performance sites. For example, WordPress would obviously not be able to handle a site like Facebook because Facebook need custom features.
Building a custom CMS for a large website requires a large amount of work from the beginning. If you used Drupal or WordPress you would have to make a large amount of adjustments and fixes in order to get your website to work in the way you wanted. This process would take a lot of work and in the end you might even end up with the product you wanted.
So you’re basically using and wasting a huge amount of money and time to modify software while instead you could be building a CMS that is custom built for your website’s wants and needs. Custom content management systems simply have better performance and extensibility than an open source and result in happier customers. I hope you enjoyed this article about why customized content management systems are better than open source.
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by Karl Hudson | Jun 21, 2013 | Pay Per Click Marketing
Pay Per Click or PPC as it is commonly known as by the users of this strategy in Internet Advertising. This allows the viewer to navigate to different sites while clicking and the advertiser pays the publisher, by the number of hits or clicks the viewer makes. This is certainly a brilliant way to get paid, although it is an advantage for the advertiser.
The search engines set up allows targeted words to be posted in various articles or advertisements. Which will appeal to the target audience who visit the different sites. They click on these targeted words, and the publisher gets paid. The content site will charge a fixed rate or price per click and there in turn has no need for bidding on payment.
Surfing is the objective to these sites as there is no generalised portal or main searching requirement. The surfer or vistor will only visit the site to get a little or alot of information as the case may be. This PPC model provides purchasing options whenever and wherever the surfer maybe viewing. These sites are generally posted as ads or banners which is seen by the surfer and when clicked will generate what is called percentage of revenue to the affiliated site. Who have subscribed to this sort of incentive. The benefit is viewed as a win, win situation. The viewer gets information, and the option to purchase. The advertiser gets his product seen by thousands+ individuals and the publisher gets paid.
This kind of advertising is efficient and effective as it tells the advertiser how advantages his product is to him. It allows the advertiser to see how viable his product is and will help him to decide whether or not to allow this product to stay in the market. If the product is viable, the number of clicks that are generated will severely affect what is called click through rates (CTR), and these results in Pay-Per-Click(PPC).
PPC can attract fraud, as persons will go on sites and perpetrate what is called click fraud. Google has automatic systems in place to counter such corrupt and unscrupulous people and their activities.
There are two different types of PPC modules, and they are used by businesses who determine the viability of either, for their business. They are; Flat rate PPC and Bid-based PPC. In the Flat Rate PPC, the advertiser and publisher agree on a flat rate for the product, per click. With the Bid-based PPC, this is made to be more like an auction. The publisher holds a private auction for several advertisers, who then in turn, post private bids for the amount they are willing to pay for an allocated ad space. Whenever the space is clicked or visited. Usually, this is performed in a search engine results page; and the automatic bid occurs.
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by Karl Hudson | Jun 6, 2013 | Marketing
What are Content Management Systems (CMS)?
CMS is the software used to update, delete, remove, and manage content on a website. This software permits the business owners to update the latest information about their products and services in their websites. This addition of relevant content on to the business websites helps to deliver information about the latest products and services to the visitors. Without this software, the business owners will be dependent on website designers to update the latest content.
1. CMS is User-Friendly
The CMS are very user-friendly as they are devoid of complex technical instructions. Using this easy to use software, users with fundamental computer skills can update or modify content. They just have to follow a few simple steps to update, edit, and manage content in the business website.
2. Dependency on Website Designers is Reduced
The online business owners need not be dependent on professional web designers to update the latest information. The business owners can themselves update the relevant information using this software.
3. Greatly Improves Traffic to the Business Websites
This software improves the traffic to the commercial websites by delivering all the latest information to the visitors. Delivery of new content on a regular basis attracts more visitors to the websites. This is especially true in the case of online stores, wherein visitors are seeking the latest arrivals enthusiastically. CMS, enables online stores to display the latest arrivals instantly, and draws more visitors.
4. Leads to Increase in Business
Since online businesses are dependent on visitors to their websites, an increase in traffic definitely leads to an increase in their clientele. Many of these casual visitors to their websites become regular customers and drive their businesses. This increases the profits of online businesses.
Some of the common CMS are:
* Drupal – General purpose
* Symphony – General purpose
* WordPress – Blogging
* Pligg – Social networking
* Joomla – General purpose
To conclude, it can be said that CMS deliver value for money to online businesses. An assessment of your requirements will certainly help you to select the right software which fulfills all your needs.
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by Karl Hudson | May 28, 2013 | Marketing
SEO is the buzz word to all those looking to succeed in the world of online marketing. Only a good SEO professional can propel your website to rank high in search engines. But finding a good SEO company is easier said than done. Here are a few aspects where SEO companies fail to impress people:
- Lack of Information: When looking for information on the internet, trust is the most important factor where you need to establish yourself. Most SEO companies fail in this aspect. More often than not, the contact page consists of a form the user will have to fill out, only to be contacted later. But if I am looking for information now, does it make sense to fill out a form and wait for a response? Is your job so secretive that you have to shy away from giving away details of your physical location and phone number? True, emails are a better way to communicate, but doesn’t it make sense to pick up the phone and assess your requirements than engage in a long conversation?
- Lack of Past Performance: As earlier said, the online world is all about trust. When you deal with clients, you need to establish confidence. This can be done by talking about past performance and client testimonials. If your strategies are unique and you do not want to publicize them, you can at least mention names of clients.
- Lack of Commitment to Give Weekly Reports: SEO companies often give promises for results that are impossible. For instance, I heard of a company that promises unlimited traffic for a fixed fee, but when it comes to commitment on regular reports, they seem to vanish into thin air. The success or failure of an SEO campaign depends on regular monitoring. Thus, updated reports are of utmost importance.
Having given the reasons why some SEO companies fail to meet the mark, here are a few points to help you find a good SEO company:
- Flexibility: Every campaign is unique and techniques to rank a website may differ according to the niche that is targeted. A company that says they have come up with proven strategies that will work immaterial of the niche is probably bluffing.
- Does Not Guarantee Results: I know this sounds absurd because when you pay money you expect results, but truth be told, there can never be a guarantee that the efforts will pay. For instance, if you are looking to rank for a highly competitive keyword, the chances are less. But if you are looking to rank high for a medium or low competition keyword, your chances of success are very high. A professional company will not promise assured results but will surely come up with a tailor made solution that may work for you.
by Karl Hudson | May 24, 2013 | Social Media Marketing
A graphic designer is an expert in visual communication. He is the man behind the optical idea and pictorally presented message. Common uses for graphics design are the establishment of identity through creation of a logo or brand design, advertising and product packaging. A graphic design project involves stylizing and presenting text and images that relay an underlying meaning. Through the use of a combination of words, images and symbols the graphics design is a complete presentation that requires artistic and professional disciplines including:
* Typography
* Visual Arts
* Page Layout Techniques
* Interface Design
* User Experience Design
A graphic designer must be a master at the techniques of typography. He must be able to craft, modify and arrange the script message of the graphic in such as way as to be attractive and to have specific intent of relaying the visual message in the most appropriate manner.
Visual art skills must be applied to the design before any of the other graphic art elements. This is the means by which the other elements are originated. Visual art works can be anything from photography and computer generated art to art originating from other more traditional media.
When the elements of the graphic design are ready to be arranged, page layout techniques must be applied in order the images and text reflect the desired style. Improper page layout can alter the message or create confusion in the mind’s eye of the viewer. It is up to the graphic designer to develop the most perfect page layout for the graphic elements to be displayed.
Interface design comes into play when the graphic designer finds himself with a project that entails working with software and web designers to develop a specific look and feel of a website. The graphic designer must combine his visual skills with communication skills to create a desired experience for an interactive web site user or visitor. Interface design falls hand in hand with the user experience design in that the graphic designer must take into consideration how the web site user or visitor responds to the interface developed and make the adjustments necessary in order that the desired end result be ultimately achieved.
The graphic designer’s mind is probably his most important tool. Good judgement and a high level of creativity are required to create a graphic design in addition to just the use of technology. Design layouts are the aggregate sum of the designer’s ability to think critically, analytically, quantitatively and through observation.
The arrangement, style and medium of the presentation are also important. The proper development and presentation of the layout can dramatically alter the way in which the graphic design is perceived by its target audience. Computers provide an essential tool for the graphic designer to use in order to see the immediate effect of layout changes and to simulate traditional media effects without the requirement of a lot of time or space. Ideas can be easily experimented with and developed in order that the ultimate message and meaning be most appropriately conveyed.
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by Karl Hudson | May 11, 2013 | Marketing
Any serious business entrepreneurs that wish to expand their operations by marketing their products and services through the internet have to formulate a quality online marketing strategy. The formulation process can be extremely cumbersome, and time consuming especially if one is not equipped with information on how to do it right.
Here are some of the considerations that need to be factored in during the formulation process.
The target audience
Understanding your target audience will help you develop a marketing strategy that is effective in increasing your sales. For example, if your products are hugely popular among the youth, the most recommendable online platform that you can use to market the product is social media.
Competition
Competition is one of the market forces that are inevitable in any non-monopoly market. In order to compete effectively with other players in the same niche, one has to come up with a marketing strategy that is unique and more competitive. You may need to look at the marketing strategy being used by your competitors before choosing a particular strategy.
Sustainability
This is by far one of the key aspects that you have to consider so as to avoid inconveniences. A marketing strategy is an investment just like any other hence there is the need to develop certain financial plans so as to avoid financial problems later. It is wise to formulate a budget that covers your estimated costs so as to avoid over expenditure. A financial analyst can help you formulate an accurate budget that will cushion your business from unexpected costs.
One of the major benefits of online marketing is that it popularises businesses to the ever growing online community. However, in order to achieve the expected results, one has to deploy various reputation management tactics so as to ensure that the business image is not compromised.
Online marketing is a sure way of elevating your business to the next level of success.
by Karl Hudson | Apr 29, 2013 | Marketing
Web development can consist of the work entailed in creating a simple page of plain text, or developing the most complex web-based applications, for a web site intended for the internet or an intranet. The internet is plainly the world wide web. An intranet is a private network, usually used locally within an individual business or industry. Web development, as it is commonly referred to by web professionals, includes writing markup and coding websites, as opposed to the page and layout design aspects of creating a web site.
Web development has evolved into a booming industry on its own since the world wide web has become commercialized. This substantial growth is especially fueled by business operations that want to sell their products and services online. Yet, another contributing factor to the continued growth of the web development industry has been the creation of easy to use software for the purpose of web development. This software makes web development projects possible for virtually any individual who wants to put forth the initiative and program a web site. In addition to many easily understood tutorials available on the internet to learn LAMP (Linux, Apache, Mysql and PHP) for web site programming, free of charge, the more popular and commonly used software for individuals to use are:
* Adobe Dreamweaver
* WebDev
* Microsoft Expression Studio
The tools and technology for the creation of remarkably dynamic and interactive web sites that are accessible on the internet or on an intranet continues in a momentum toward advancement. Now, web developers can create applications and deliver them as web services that used to only be possible on desk based computers. These applications can be the result of the combined efforts of a large number of people, in such as the larger business organizations, or the product of a single webmaster. It involves client and server side coding and a knowledge of database technology.
Basic Web Development
Web developers usually have the following interdisciplinary knowledge and skills:
* Graphic/Web Design
* Information Architecture/Copywriting
Graphic and Web design roles include the design and layout of the web page, while information architecture and copywriting refers to the actual information design with the consideration of be usable and accessible on the web, and search engine optimized.
Advanced Web Development
There are nearly a dozen advanced interdisciplinary skills and knowledge that more professional web developers should possess in addition to the basic interdisciplinaries, though these are not entirely necessary for an individual who is interested in creating a simple web application. These areas of expertise include:
* Audio processing and encoding
* Video processing and encoding
* Animation processing and encoding
* Graphic User Interface Design
* Flash Capabilities
* Web Site Security Analysis and Testing
* Web Site Code Optimization
* Project Management and other aspects of Information Technology Development
Web Developers and Security
Security is an important consideration for a web developer, whether it is the web development of a simple, single site application by a webmaster or a complex, dynamic and interactive site developed for the purpose of e-commerce. Ever-increasing are the numbers of unscrupulous parties whose internet objectives are malicious attacks of web sites to steal confidential and protected information such as passwords, email addresses and credit card numbers. Web developers should test their applications for security measures before making the sites publicly available. For example, contact and other forms in an application should include a captcha field, which cannot be filled in by a computer, to help prevent the application from be exploited.
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by Karl Hudson | Apr 27, 2013 | Marketing
A recent report indicates that social media accounts for nearly one in every five minute spent on the internet, and it has a reach of more than 1.2 billion users. That’s almost about 82% of the world population! Needless to say, Facebook rules the roost with nearly 55 percent of the world population spending about 3 in every 4 minutes on this network. But what do these statistics mean to an average marketer? Simple! It means opportunities. If you are a marketer yourself, I’m sure you’d agree that we put our money where the trend is. Thus, is born the trend of social media and online marketing.
But what is social media marketing:
This involves the use of social media channels to persuade consumers to prefer a product or service over the other. People discuss, like, and even share information about your product or service. Within the social media circle, you aren’t really bothered about reaching the front page of the site. You are more concerned about establishing your influence, reputation and brand with potential customers, readers and supporters.
Understanding the importance of the LIKE button:
As earlier said, Facebook has reached gargantuan proportions. A few years ago ‘Like’ may have been attributed to an emotion, but now thanks to Facebook, it is a verb, an action word. Although introduced in 2009, this button has become the most visible aspect of every web page. If you like a product or service, simply click on the like button of the web page and the friends in your list know about it. If they like it, their friends get to know about it. The saga can be never ending.
What are the benefits of using social media for marketing?
- Branding: There isn’t a better way to brand your product in the online world than social media. A million likes or tweets may not directly fetch revenue, but they certainly brand you well.
- Lead Generation: A leading cosmetic brand successfully penetrated into the Indian market through the use of social media. This brand was considered to be a high range brand, and thus wasn’t embraced among the rural population. The social media campaign needed people to register and get a free sample of the cosmetic. Gradually the number of people who opted for the free samples turned into steady customers, once they realized the worth of the product.
- Announcing products and services: Rather than spending thousands of dollars on advertising, social media provides a platform to announce about the new product or service.
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by Karl Hudson | Apr 25, 2013 | Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of helping a web page rank effectively in Google or other search engines. There are a few different types of search engine optimisation, natural, unnatural, pay per click. These are also known as organic and PPC. The benefits of organic SEO by far outweigh the benefits of PPC, however, PPC comes into its own when you are looking to discover if a keyword is profitable or not before investing a lot of time and money into organic SEO, based around a keyword that does not work.
Many people use PPC as a way of discovering and testing keywords. This is one area we have recently delved into and have seen great success and we can’t recommend it enough to those who are looking to develop their online business. Many internet marketing strategies include an active PPC campaign. This could be solely to just test the market or it could be the type of campaign that the company uses to succeed online or sell a product.
The health niche is a highly sought after niche, especially where PPC is concerned. Many health products use PPC to test to see whether or not their products sell and from there, look to promote it based on the results.
Organic SEO is where you begin to market and build your website to multiple platforms as well as social media platforms and building references online to your website, which starts to make the search engines believe that your website is an authority site within its niche. After your website is seen as an authority website, you will build to rank easily for a variety of different keywords. Many SEO strategies tend to focus on developing a mini site as opposed to developing an authority site.
There are two types of areas within organic SEO one of which is white hat and other is black hat:
- White Hat includes the use of recommended good design, on page optimisation and social media integration.
- Black Hat is an SEO technique which improves rankings in a way that is disapproved by search engine giants such as Google, Yahoo and Bing. One of the simple techniques the black hat would use in the past was to hide keywords within the text and make them invisible to the human eye but visible to the robots’.
Nowadays, SEO plays a big part in most corporations and businesses. It is vital that your website is being marketed, as your competitors could be given the exact same but getting a head start. So what are you waiting for? Get started today!
