by Karl Hudson | Nov 18, 2013 | Search Engine Optimisation
If you are looking into buying Search Engine Optimization services for your companies web site then you might be wondering how you make sure that you get good value for money, or don’t end up paying lots for it. There are a lot of companies out there who claim they offer affordable SEO services, but in fact don’t. There are only a few ways that you can be sure that you are getting the best value for money and this article will describe them.
Talk to other businesses and friends that you know have used SEO services before. Find out what companies they used and whether they considered them to do a good job for them. If you end up with a list or even just one company that you are told does good work then you are halfway there. You then need to find out how much they will charge for the work that you need to have done. You will need to compare that price to other companies to see if it is competitive and if it is you will know that you are getting a good service at a good price.
If you don’t know anyone who has had experience of using these companies, you will have to start from scratch with doing research yourself. Look into several companies and see what services they offer for what price. You will then get a good idea of what the average price is. Obviously there will be lots of companies that you could research and this could take you a long time so you will need to find other ways of narrowing your search. You might want a local company that you can go and talk to in person, or you might want a company who has a good reputation and has worked on SEO for large companies. Once you have looked into the services they offer and at which prices you will be much better informed and able to make a better choice for an affordable SEO service.
There is software that you can buy that will allow you to do some of the work yourself instead of buying in the services from a company. This means that you will have to do more of the work yourself and take time away from making money for your business. Sometimes this is a false economy as the money you will have to pay someone else to do this could be less than you will have earned, if you were working in your business rather than trying to submit your website to search engines. If you have some experience in this area then it can be worthwhile doing it yourself, but for most people this isn’t an affordable solution.
So you can see that there are ways of getting an affordable SEO service, but it will take some hard work. Unless you can find someone who can recommend a service to you, you will have to look at lots of companies and see what they offer for which prices. Always make sure that they are able to give you testimonials from companies they have worked for before so that you know that the work they do is something you will be happy with.
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by Karl Hudson | Nov 18, 2013 | Search Engine Optimisation
An interesting anecdote comes to the mind when speaking on the Google Panda update. When the world was saturated with sinners, God decided to end the world and allowed only Noah (for he was the most righteous of all men) and his family to survive. Google may not be the god of search engines, but it is a formidable force and with the Panda update it aimed to kill bad websites and cleanse the internet world of all duplicate and unworthy content.
Google isn’t new to updates. There have been updates in the past (Vince, Mayday, etc.), but what makes the Panda Update the big daddy of all updates is the fact that no other algorithmic change was as multi-faceted and as multi-variable as this one. It addressed several SEO parameters including link building, on-site optimization, user metrics, search data, content, and even social signals. To be precise, it has punished sites that:
- Thrive on substandard (read grammar errors), copied, and duplicate content. Also, you cannot afford to showcase duplicate content with multiple tags within the blog
- Promote aggressive link building
- Contain excessive Adsense and banner advertising on multiple pages
- Have a high bounce rate
- Have backlinks from low quality site
While it is appreciable that low quality sites with low quality content were shown the door, there also exists a downside to this. It is no secret that the article directories were the most hit with the update. HugPages, Squidoo, Ezine Articles, and Wise Geek were among the most hit. These sites in an attempt to sanitize themselves sometimes went overboard. Thus, certain topics including internet marketing became taboo, even if the directed link does not contain an affiliate tracking ID. Ehow too, decided to get rid of user- generated content even if it was popular and managed to get visits.
There are several other factors that have gained significance, including low social activity. Through these changes, it aims to enhance user experience. Factors that are likely to dominate the experience of a user have been incorporated in the algorithms. And where this actually differs from previous updates is that if your site has been hit by the Panda, you cannot just make cosmetic changes and expect things to be sorted out. You will have to wait until the next update comes to know if you are on the right track. The best way to handle this is by going back to basics, and follow guidelines that Google has always insisted that you follow.
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by Karl Hudson | Nov 13, 2013 | Social Media Marketing
Choose clean and professional fonts for your typography. Your text should be a contrast to its background and surrounding space, so it’s not hard on the eyes. Typography is used to communicate with the audience and this helps set the tone, and its legibility has a big impact on how a message will be received; so use it properly.
Consider using the grid-based approach to create stunning graphics and balance in your art. Learn how to use grids and you will see that your regular designs can turn into great designs.
Remember that simple is beautiful. If your design is over the top, it might not achieve its purpose.
Know your audience so you’ll know how to design for them.
Understand the colour theory so you can implement them in your graphics because colours give off certain moods. If you know how to use the colours, you’ll have more control on the impact of your art work.
Learn how to use software for graphic design, such as Photoshop, Adobe Illustrator, CorelDraw, etc.
When designing a logo, start simple by creating it on a solid black background and then when you have the feel of your logo, you can move on to adding colour and other details.
Always stay in constant communication with your client so that your work meets your client’s requirements. Understand what they want for the design so they don’t get frustrated with the finished product. Provide daily updates and progress status because they might change their ideas during the design process. It is easier to make the changes while you’re still working on the project rather than make the changes when the design is complete.
Accept constructive criticism so you can improve and ask for other’s opinions about your work, so you can revise if needed.
Use these graphic design tips and turn from a complete beginner into a highly qualified graphic designer.
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by Karl Hudson | Nov 7, 2013 | Marketing
With many businesses opening across different industries, online marketing has become a very crucial element in the growth and development of businesses. One of the most popular methods of internet marketing is search engine optimization. This marketing technique works by heightening the ranking of businesses on search engines such as Google and Bing. The higher a business ranks, the better the traffic, the more revenue the site can generate. However, content is a very important aspect of search engine marketing. Many people may ask why content is king in internet marketing.
First, content is used to engage visitors when they visit a website. If your website lacks great content, you will not catch the attention of the visitor. You have to develop great content that matches your products and services to make visitors engrossed. If the content you have posted on your website is unique and makes sense, you will make visitors spend more time reading and the information contained on your website can turn them into potential buyers. A colourful website in terms of graphics can shun clients from buying when there is no unique content posted.
The content that you place on your website will also determine the ranking of your online business. Google uses special tactics that rank websites, and if your website does not have unique content, it will not feature among the best businesses on the first page. Great content is presentable to the search engine, and it can guarantee you higher ranking and business.
If you want to improve on sales by generating more traffic to your website, content is a prerequisite to achieving your goals. You need a professional who can write unique content to market your website. There are marketers who specialize in search engine optimization, and you can employ them in generation of distinctive content for business improvement.
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by Karl Hudson | Oct 20, 2013 | Marketing
There are lots of different ways to make money online, but before you start any online business, you will need to put some things into consideration. First you will be required to be diligent in choosing your choice of online business. Though internet is known to contain several hundred of money making opportunities, but also be reminded that, it can also be a junkyard of scams and other fake money making offers. So, you will have to be very careful in selecting your online business. It will further be of help to you, to choose that type of business that requires little or no start up capital. This will help you to minimize the risk of losing money, while transacting business online. And in addition, try to select your adept business. I mean that type of business that you love and enjoy doing all the time. Internet offers you the choice of turning your passion and interest to your e-commerce and this will further boost your chance to be successful online.
Having e-commerce website, is one of the best way to make money online. Your e-commerce could be, online stores, consultants, merchants, and so on; the choice is yours to select any business that you want. And apart from e-commerce, you can also have a blog and this is another better opportunity to make money online. However you will need to know that, having just e-commerce or blog, is not a guarantee of success. You will be required to implement the latest in the world of marketing to boost your business.
Online marketing strategies for success;
Of course, entrepreneurs may not need not to be told, that there is now way their business can survive under the present stiff competition without adequate internet marketing. Online is the best place for business owners to advertise their product and services and establish a good reputation for their company. But one obvious fact is that internet marketing can be efficient and productive, only if it is done in the right way. This form of marketing entails adequate knowledge, because if the process is handled clumsily, there are possibilities for it to fail to achieve its aims and besides, there is a need to implement the use of modern strategies, as it will not be of any help to your business, if you continue to make use of outdated mode of internet marketing.
Internet marketing is cheap and cost effective. It provides the opportunity for business owners, small, medium or big to advertise their company, with their product and services at very low cost. Apart from this, there is also the ease in use. It is very easy set up and implements internet marketing for your business, you will only be required to have adequate knowledge and skills to do this. In addition, this form of marketing will help you to reach out to the widest possible audience online, within shortest period of time, as the medium, gives you the opportunity to get reach millions of people worldwide, within a short period of time, thereby helping to create a brand awareness of your products and service.
Components of internet marketing;
Social media; Social media is deemed an element of everyone’s lives in which both, men, women, old and young, now make use of various social media as a means to interact with friends and families. But apart from this, social media has also become a strong component of internet marketing. Those business owners, who refused to include the use of social media marketing, in their overall strategy, do not realized what they are missing, as this is a very powerful traffic source. This is a reliable marketing tool that has a wider reach as well as ability to build an extensive network for your business.
People needs to understand how to harness the power of various social networks on internet, particularly, Facebook, to boost the prospects of their business. This is a platform where all online marketers should embrace, mostly because of the sheer volume of people accessing facebook website site at any given time of the day.
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by Karl Hudson | Oct 15, 2013 | Social Media Marketing
Web design usually relates to the front-end skills and disciplines necessary for the production and maintenance of web sites. The art of web design did not really start evolving to what it is known as today until around 1996, when the first truly competitive web browser was released by Microsoft. Since that time, the techniques used in web design have since progressed to be very powerful and allow for the development of truly graphic, interactive and versatile web sites. Skills and techniques necessary for good web design include the following:
* Typography
* Page Layout
* Code Quality
* Design of the Visual Aspects of the Web Site
* Design of the User Experience
The more successful websites are designed using only a small selection of fonts per site. Most web designers prefer to use either sans serif or serif fonts, avoiding the use of a combination of the two. Modern browsers are known to recognize certain “safe” fonts, which sans serif or serif are, and web designers normally choose these fonts in order to avoid possible web site complications when the site goes live on the world wide web. An increasing number of successful web sites use white spaces that break up the text into paragraphs and do not use center aligned text in their layouts.
The web site page layout should be designed in consideration of the best possible navigation of the user. Pages throughout a web site should have a consistent layout. Width of the page is also a critical consideration. Most successful web sites have page widths of approximately 1024 pixels and are center aligned to appeal to the aesthetic pleasure of visitors that have larger screens.
Web sites should be coded in accordance with the most recent standards. For example, when coding an HTML page the correct doctype declaration should be made. A web site can still be basically functional if it is not coded in align with current standards, but attention to standards can improve readability of the page layout and make sure that elements defined in a page are closed when appropriate.
A web designer should understand the trends of the web site’s intended audience. A good visual design of a website identifies and should work well for its targeted market. Also, a good site design will not conflict with the content that appears on the site. Proper design means the visitor will be able to easily navigate around the site and be able to locate the desired information or products being promoted.
Ultimately, good web design leads to a satisfactory user experience. The user must be able to understand the site and how he or she can interact with it. The overall experience that the user achieves is directly related to the website layout, how clearly the instructions on the site are made and the web site’s labeling. A website should also encourage continued use The web design should be focused on more universal use and easy access so that users that possess all levels of web experience and skills can successfully accomplish the goal behind the web site’s intention.
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by Karl Hudson | Oct 12, 2013 | Pay Per Click Marketing
The purpose of PPC is divert traffic to websites, where advertisers pay the publisher (normally a website owner) when the ad is clicked. Advertisers normally bid on keyword phrases linked to their target market. The more you bid (or pay) the higher your ad will be in the listing.
A keyword phrase are the words that a target customer would type into a search engine – for example – “how to set up a self independant work from home business”. The search engine will then display both ‘organic’ and paid listings. When the customer clicks on a paid result option, the advertiser will pay for that click.
To set up a PPC campaign, you write an ad and list the keywords that you are going to be using for your website with a click provider. Then these will appear in the form of an advertisement, the potential prospects to your website can then check out. There are different aspects that you should be aware of when using PPC for your work from home business website:
Use Specific Link Keywords in Your PPC Marketing Campaign
People will click on your keywords and be expecting to be taken to a relevant website with a subject matter that is related to the keywords within the ad. If they do not see anything that is relevant to what was offered in the link, they will leave and the click that you paid for would be a waste of money.
Use the Right Keywords
When you’re using keywords you should always check the search engines themselves. For example with the Google Keyword Tool. The keywords with highest results on the search are the ones that you should use in your marketing campaign. The right keyword means that you will hit a larger amount of potential customers. Really think carefully about which ones to use and also research into how many times they are searched in google.
Budget Your PPC Campaign
You can control the number of paid clicks your website can receive in any given day. This is advantageous for the work from home business owner as you will be able to control how much money that you are willing to spend on advertising each day.
Control Your Campaign
You can choose to pause your PPC marketing campaign whenever you like. Sometimes with a work from home business website, you may not be able to monitor your account for a few days or even weeks. If this is the case, you can pause your account and you will not have any advertising money spent during this pause. You can even schedule what dates specifically you would like your campaign to run on and when to switch of to make things even simpler.
Check the Terms and Conditions
Just about all of the PPC provider sites require that you stick to a certain set of rules and regulations. Each of these terms and conditions vairy for each provider. You need to be certain to read through these rules carefully and follow them constantly. This will save you a lot of time, frustration, and headache later being rejected by the provider for not following their rules.
Monitor Your Campaign
Remember to constantly monitor the number of clicks which you receive on your work from home website and where they are generating from. You will want to continue bidding only on the keywords that are actually bringing traffic to your website. You should delete the keywords that aren’t bringing the results that you are looking for. Otherwise you are paying money for nothing.
Have Patience
You need to have alot of patience with your PPC Marketing Campaign for your work from home business. Almost all the PPC publishers offer help and you should contact them before calling your PPC marketing campaign a complete failure. They will be able to provide you with possible solutions to get better results on your site. Even doing some research and speaking to them prior to running your campaign may be the key to getting a result from the start of your campaign to the finish. Success!
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by Karl Hudson | Oct 5, 2013 | Social Media Marketing
Before you learn about the core aspects of graphic design, it is important to know about the elements used in graphic design. These are often combined to create different works of graphic design. They include such elements as:
- Shapes
- Lines
- Color
- Type
- Photography, Art and Illustration
- Texture
That mention, you will now learn about the core aspects of graphic design. These include advertising, illustration and logo design.
1. Advertising
Advertising is one of the core aspects in graphic design. You find it in magazines, television, the internet, newspapers and even on outdoor billboards. The graphic designer will use words and images to send a message to the audience persuading viewers to take some form of action on the services/ products advertised.
Advertising has vast job opportunities. After digital media was developed, digital advertising came into being. Today, you can also go into mobile, social network and internet advertising.
2. Illustration
There is a beautiful balance between graphic design and fine art in the field of illustration. Drawn images are effective for communication. Today, illustrators use such advanced programs as Photoshop and Adobe Illustrator to create visual representations to translate information to the visually aware consumer.
Images are used for galleries, the screen and print. The possibilities for creativity in this core aspect of graphic design are limitless. Artistic illustrators are at the center of advertising campaigns. This has increased the volume of illustration work.
3. Logo Design
Another of the core aspects of graphic design, logo design helps viewers identify services and products using simplified name compositions, images or combinations of both.
It involves formulation of concepts, sketching, re- sketching, choosing color themes and implementing the logo. Designers have clear impressions about the principles and concept of the brand alongside a deep understanding of the group targeted by the brand.
Today, graphic design is more interesting than ever before. It includes many other aspects such as typography, packaging, magazine and book design among others. However, the above three are the core aspects of graphic design.
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by Karl Hudson | Sep 30, 2013 | Marketing
Google dominated the virtual world until Facebook emerged as its strong contender. Even Orkut, Google’s poor social media cousin couldn’t keep pace with Facebook’s popularity. There are countless statistics to prove that an average netizen spends 3 out of 4 online minutes on this hugely popular social network channel. Not to be left behind Google has decided to try and beat Facebook at its own game with Google+; It aims to fill the gaps left open by its competitor. For instance, Circles, a feature on Google+ makes sharing realer. You can share different things with different people. You can also video chat with friends through the ‘Hang Out’ feature. Will Google+ finally manage to overtake Facebook? Here are a few points to indicate that this is possible:
- Google+ is linked with other Google services: When you create a Google+ profile for your business, you are asked to link this with an existing business ‘Places’ page. Thus, you can increase the number of search results for your business and yet have the result under the Places listing. The Google+ icon is already integrated in all Google products, thereby allowing sharing things easily. This combination works wonders in terms of SEO.
- You do not need Facebook type members to boost search results: When you have Google+ your search results on Google are likely to be affected more than through Facebook. Marketers know this and hence try the Google+ network to influence the content that comes up.
- Safer: Privacy is a major complaint on Facebook, but with Google+ every update that you share is secured. You choose who see’s what.
Despite these features, is Google + likely to take over Facebook? Here are some points that indicate that Google+ is more likely to be added to the long list of Google products, and it has a long time to go before it could be added to the list of killer social media sites.
- The concept of Circles is odd: On Facebook when you sent a friend request to a person, it is up to him or her to decide if he/she wants to be friends with you. However, with Google, almost anyone can add you to his or her circle without needing your permission. Although they would be able to see only your public details, this would strike Facebook users to be odd.
- Nothing very different from Facebook: Critics claim that there’s nothing really special and unique about Google+. It is a straightforward replica of its competitor.
In Conclusion:
While Google+ does stand a chance in terms of social media dominance, it is unlikely to do so in 2012. It still has a long way to go. But yes, it is possible.
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by Karl Hudson | Sep 24, 2013 | Search Engine Optimisation
Pagerank is primarily a measure of a particular website’s incoming links. In order to increase your own pagerank, you will need links from sites that have a higher pagerank than yours. Ideally, the sites with the highest pagerank would be the most important; however, this is not often the case. Take a look at the top ten results for any keyword and you will see many instances of pages with a lower pagerank outranking those with a higher pagerank.
When the next PR update happens, it is unlikely to give you any sort of rankings boost, whatsoever. The reason for this is that there are over 100 different factors that Google takes into consideration when determining a page’s position in the search engine results, and pagerank is only one of those factors. Google is constantly getting smarter at determining what sites deserve the top positions in the search results. As Google has evolved, pagerank has played less of a role in that determination.
So instead of concerning yourself with just one rankings factor, your website will fare much better if you take a holistic approach to your SEO and try to satisfy all of the other rankings factors. Although, it is nice to be given a score from Google in the form of a pagerank, the only score that really matters is where your site ranks in the search engines and how much traffic it gets. Pagerank does not mean traffic, so the best thing to do is to ignore the next PR update altogether and work on things that can bring traffic to your site.
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