by Karl Hudson | Mar 10, 2014 | Search Engine Optimisation
There are so many types of SEO services that it can be quite confusing for the business clients and website owners to choose from. Online marketing firms seem to have come up with new services in their bid to entice more clients and amaze them with such. However, such offerings will not work unless they are customised to meet the goals of your online promotions.
Discussion with Consultants
Usually, the firms would tell you that they will let you discuss your requirements and aspirations for your website with their expert SEO consultants. Think of it as a brainstorming session wherein you will formulate comprehensive strategies to position the website in your target market, increase its visibility, and boost its traffic for you to profit from your site. All these strategies will always have customer loyalty, brand awareness, and sales development at their core to ensure that you will have increased ROI.
During the consultation, online firms usually offer the following:
- Audit. The consultants will check your site, monitor it, and assess all the changes that will help optimise it.
- Content optimisation. Content should be developed for the readers’ benefit, not the search engines. The firm should review and change your content for easier search engine bot indexing, without forgetting that they should be informative and relevant to your business. This is how good user experience is ensured, as per Google’s guidelines.
- Blog posting. This solution is more about producing optimised blogs that talk about your products and services. It could be a technical description or a review of your offerings to the market. If they are done well, they can gain the attention of the web users and turn them into potential or actual customers.
- Article submission. This is almost like blog posting, although it is more about comprehensive writing. It is more formal than the casual tone used in blogging. However, both services can be used to directly talk to the customers and lead them to your website.
- Image optimisation. Not all the images that you use on your website can be seen by visually challenged web users. They might not even be crawled by search engine spiders. This is why experts can optimise your images and get them indexed to help you get a good ranking in the search engine page results.
- Directory submission. This is one of the oldest types of SEO services that still work now. That is, if you ensure that your content will be submitted to relevant categories. This can help broaden the visibility of your website online since website owners and webmasters often source some of their content from reputable directories.
- Link building. This is among the most effective off-page optimisation techniques that you can still use now. Links are established from another site to yours through your blog posts, profile, forums, image posts, blog commenting, and articles. With this method, web users who are interested in your products or services can simply click on your link and be redirected to your website.
- Social media marketing. This is considered as one of the rising stars among all the SEO methods that can be used these days because of how search engines are giving more attention to social media. If you don’t have a Facebook, Twitter, or LinkedIn account, you’re losing so many opportunities to get a better ranking, not to mention to establish a platform for a direct communication with your market.
- Mobile SEO. Considering how there is an increasing number of people who are now using mobile devices, such as smartphones and tablets, to access the Internet, your website should be accessible through mobile search engines too, such as Google’s.
- Multilingual optimisation. If you want to expand your business worldwide, multilingual solutions will make your site more accessible to international customers.
- Location-based referencing. Users will be provided information about local businesses or services.
- ECommerce solutions. These are services designed for eCommerce sites, which are meant to help boost relevant traffic and sales.
Which Is The Best?
If you are keen on knowing which is the best SEO service among the ones mentioned above, there is no definite answer to that. What is more important is what your website needs, what your marketing goals are, and what solutions can reach out to your market more. For instance, social media marketing might be the best approach for a company selling the latest gadgets, seeing how the market of a younger generation would spend more time in their social media accounts. Everything should be customized to your website’s needs. The best among these types of SEO service is also one that is in full compliance with the search engine guidelines and one that is developed ultimately for the users.
Learn more of what we can offer. https://old.getmediawise.com/
by Karl Hudson | Feb 12, 2014 | Social Media Marketing
What is responsive web design? In essence it is when the design of the website responds to the dimensions of the screen. In lamens terms, a website built to be responsive, takes note of the height and width of the screen (actually, the viewable area is usually a browser window, as in Internet Explorer), and adjusts the web page layout to fit the viewable area appropriately (according to what the web designer or creative director deem appropriate).
This is normally used in web layouts; responsive web design can go well beyond layouts. Primarily achieved using media queries which is code language. Responsive web design empowers you to produce web pages that are independent of the viewable area.
Responsive Web Design Case Examples
I think a good example would be a web page that is used for computers and mobile phones, wherein the links in the top menu would be more workable repositioned as a vertical list, rather than a horizontal bar going across. This is not only achievable but the sort of details you will encounter during ur time using Responsive web design.
If you have a grid in your layout where 10 thumbnails fit nicely across on a regular desktop computer monitor, those thumbnails would have to be nearly microscopic to fit 10 across on an iPad or iPhone. With a responsive design you can change it so that if the width of the device is as short as an iPad, it only places 7 thumbnails across, then only 4 thumbnails across for an IPhone may work well.
A lot of website contact forms have a sidebar area (or two) for up-sale and other purposes. This is brilliant for a desktop computer, but on a smart phone, not so good because the form and the sidebar both are shrunken down too small to read. With responsive web design the form can be made to fill the screen and the sidebar could be hidden, placed underneath, “replaced” by other smaller versions with the same message, almost anything is possible.
Responsive Web Design vs. Liquid Layouts
For a while now, there have been web page layouts that flex to the size (usually the width, specifically) of the browsers window, known as liquid layouts. These are still in use today, although they’ve never been as common as the typical fixed layout you’ll find on most websites, this is where the layout stays the same no matter what the viewable area maybe. Liquid layouts are more commonly used for mobile devices, as they can be counted upon to fit every mobile screen size. This sort of layout is usually kept very simple, like a grid of thumbnails or a list of buttons. But if you took that same layout and let it span the width of a desktop monitor, you will probably find it to be too sparse, too stretched or everything is oversized.
Responsive web design includes taking advantage of both liquid and fixed layouts, to accommodate for all screen sizes. Making your business/product/service available for all no matter where they are or what they are doing.
Learn more of how can we help you and your business. https://old.getmediawise.com/
by Karl Hudson | Jan 14, 2014 | Social Media Marketing
You may already be aware of the importance associated with having a website for your business. With that said, you may not be aware of precisely how important it is to the success of your business.
For instance, did you know that more than 80 percent of consumers turn to the Internet for information on services and products prior to making a purchase? Websites are a necessity for most businesses today. If you do not have a great website, you could be missing out on business and putting your company at risk. A great website can be an essential tool for informing your customers about your business and generating leads and sales.
No matter what kind of business you may have, you can benefit from a professionally designed website. While it might seem easier to try to go it alone in designing your website, there can be many benefits associated with working with a professional website design company.
While the benefits of having a website for your business are undeniable, it is also important to make sure that your website is professionally designed. There is simply too much competition today to present anything less than the best website possible. Users today expect a website that loads quickly and offers easy navigation. In addition, it is important to ensure that your website offers the latest options. A website that loads slowly, is difficult to navigate or reflects an out of date design could actually drive away visitors rather than attract leads. A professional website design company can help you make a great first impression while also attracting business to your company.
Not only can you be assured that your website will present the right image, but working with a team of experts can also help to save you a tremendous amount of time. With the time that you save, you can focus on other important aspects of your business, thus presenting you the opportunity to grow your business even more.
Experts understands exactly what is needed to help design a website that will send the right message to your visitors and customers. Whether your business has an outdated website that needs to be updated or you need an entirely new site designed from scratch, it is important to choose a professional website design company that can provide you with a reliable website solution. Let an expert help you create a website that will take your business to the top.
Learn more of GetMediaWise services. https://old.getmediawise.com/
by Karl Hudson | Jan 14, 2014 | Search Engine Optimisation
There is a continuous demand for Search Engine Optimization companies all over the world. If you are managing an online business or planning to launch a company website, you will come to understand the need for SEO agencies to help land a good spot in the search engines. It’s one of the reasons why there are a fast number of companies getting involved; the demand for SEO companies is increasing.
UK SEO services are effective in terms of helping start-up, small and large companies alike. Agencies in the UK understand that the organic searches have continued to grow despite economic constraints and uncertainties. They are also affordable.
More and more consumers are relying on their computers, PDA’s, smartphones, and iPhones to search for the things they want and the things they need. The next hard step of the process is finding companies that are good. Every one says they are good; but over 80% of the companies don’t know how to do it, or are so outdated in their methods what they know doesn’t work.
There is a continued increase of trust in the companies providing these services and the quality of their service. In fact, 2012 seen an increase in companies providing these services from 9% to 13%, which is quite a significant increase.
What are the services provided?
A typical company can provide you services such as search engine optimization, analytics, link building, content marketing, social media or community management, and others. Of course, services may vary from one company to another.
You have to make sure your getting the best value for your money. Whether you are looking for an agency that can provide you localized or globalized strategies. You should be able to ask the company to devise a localized plan to target your local customers, or you can ask the firm to devise a global approach, for your online marketing strategy. Either way, a reputable firm, should be able to help you achieve success online.
In answer to the initial question; such companies can be very effective provided you choose the right one.
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by Karl Hudson | Jan 14, 2014 | Search Engine Optimisation
The year 2014 has come, which means a new year of opportunity has opened for online business owners. If 2013 was not so great for you, it is time you make changes and look into effective off page SEO strategies that you can use this year.
Beating your competition and keeping your rightful space online is a must if you want to survive the bloody world of online business. It is a must that you stay on top of your game and keep up with the changes made online. Here are some effective off page strategies you can try to achieve your desired traffic this year:
Quality Link Building: This technique is nothing new to veterans in the off page SEO strategies, but this continues to be an effective tool in generating valuable leads to your website. Get as many recommendations or backlinks from reputable sources and relevant sources as possible. You should keep in mind that your sources should be related to the products and services that you offer. It is highly irrelevant that you ask a baby product website to link to you, if you offer dating services. Google and other search engines do not only check your incoming links, but will also check the quality of your backlinks. If you have a friend that is operating in a related niche, you can always ask him or her to link you up.
Use Anchor Text: Search Engine Optimization, as you know, is all about using the right keywords and key phrases. It is always your goal that you use enough keywords and key phrases to achieve a good ranking in the search engine results pages (SERPs). With this, it is possible avoid creating content that is stuffed with keywords and key phrases, please note search engines do not like it when you keyword stuff, so just don’t do it. You can instead use anchor texts like “Click Here” or “Visit Here” to lead valuable traffic to your site.
Content Quality: Again, this is an old off page SEO technique that is still useful for this year’s SEO campaigns. Google and other search engines value quality website content. They will continue to prefer websites, which can offer valuable quality information to end-user’s. Make sure that your content remains fresh and relevant to your market today. Maintain and update your site content regularly.
Social Networking: This off page SEO strategy will continue to be a fad as long as the Internet is alive and kicking. Social networking sites such as Facebook, Twitter, Multiply, and others are very helpful in bringing awareness to the public that your company exists. This will most definitely increase your visibility online. Remember, Google is not the only way for you to achieve online visibility and drive important and relevant traffic to your website.
If you haven’t done this in the previous years, then you should re-strategize and apply these techniques this year. This will keep you from being penalized and being banned in Google and other search engines. Most importantly, this will help drive valuable leads to your website.
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