by Karl Hudson | Feb 9, 2015 | Search Engine Optimisation
Think you know SEO? Search Engine Optimization seems to be ever changing. It’s a game that has long been characterized by fast change and fluidity that continues to transform. There are techniques that were once considered to be the best practice, but are now crippling and ineffective. Now that we have moved into 2015, we’ve decided to take a look back on some of the ways that SEO has evolved.
Google, the most popular search engine, changes its algorithm hundreds of times each year. It’s difficult to stay up to date on techniques that are in a constant state of change. One thing to pay attention to is content creation. When someone tries to search for something online, a search engine like Google aims to provide them with the best, most relevant answer. Articles with good SEO will use things like keywords to make their content appear in relevant searches.
Another important part of SEO is site usability and user experience. These things are important because search engines use the information to determine how people interact with websites, thus contributing to the quality of the site in the eyes of the search engine. Usability and user experience are indirect influencers on search engine ranking success. When a visitor has a more positive experience, it increases the chances that they will share or revisit your site. You should focus on building a site that is easy to use, navigate and understand.
If you’ve never heard of conversion optimization, you should learn more about it. This is important because it can increase the return on your SEO investment, and converting a higher percentage of your traffic is far more cost effective than attracting a larger number of visitors. It focuses not on attracting more visitors to your site, but on capitalizing on already existing traffic by getting visitors to take a desired action once they have arrived.
In the current landscape, achieving a strong online presence requires implementing a multifaceted, cohesive and integrated SEO strategy. One thing stuck out as a good practice in the past is guest blogging. This is sometimes used as a way to build inbound links to your site. Inbound links factor into your site’s ranking in search engines. This is not a bad practice, but you should be wary of spammy guest blogging. Guest articles is a great way to drive traffic, increase sales, and grow your brand. We aren’t trying to say that you shouldn’t guest post. Instead, we’re stating that it is becoming spammy in some cases. A lot of times, you’ll get someone who wants to do a quest post, but just to get a backlink from your site. Links going in and out of a site a factors in search engine rankings. However, you should avoid linking to sites that do not have content that is relevant to your site or your readers, it will likely just be discounted by search engines and could negatively affect your rankings. Whether you are guest posting somewhere else or someone is guest posting on your site, the content should be high quality and relevant, this goes both for the site that is linking in and out.
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by Karl Hudson | Jan 13, 2015 | Social Media Marketing
Croydon does not only house high rise buildings and prominent company buildings such as the Nestle Tower, it also houses web design companies, which you can categorize from A to Z. With the changes the world is experiencing, Croydon is not falling behind.
Web Design has set the trend in online business. Almost every company you know of has set a website. Web design is very popular as it gives small companies the opportunity to appear bigger in the eyes of their target audience. With the rise of social media, the internet has become the playground of businesses, both big and small. If you are planning on setting up a web page for your business, you might just find what you are looking for in web designers based in Croydon.
There are different shops and department stores sprouting in the face of Croydon. As you can see, the business industry is very cut-throat. Many businesses come and go. One way of protecting your company from extinction is by establishing a web page for your company. A web page, created by web designers, can help your company exposure, availability, and credibility. Contact your local web design firm in Croydon, and seek professional help. Set up an online shop and make your products and services available in just one click. Making your services and products available online gives you a fighting chance to survive in the already bloody ocean of business. Investing in web design is a wise step for you to take. So, start jotting down your web design idea, search for web design firms available in Croydon, and push those buttons on your telephone.
Every nation, and every country, has never been the same. Everywhere you look, and every turn of your head, what you will see is a change ñ from dirt roads to pavements, from simple poster to a professional web page. These changes are brought to you by modern technology. And as long as technology continues to progress, you will continue to experience change.
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by Karl Hudson | Jan 9, 2015 | Marketing
Berkshire is a small county in the west end of London. It is known for the Windsor Castle where King Henry VI of England was born. Berkshire is also popular for housing popular actors, actresses, and monarchs. Additionally, a simple search in Wikipedia or search engines will tell you that Berkshire houses United Kingdom’s largest business park. It would never come as a surprise that Berkshire will soon house the largest SEO industry in the UK.
Search engine optimization is the latest trend in obtaining organic and natural, and free web traffic for a website. It is free because the traffic is brought by web content or articles. These articles can be published in electronic magazines or article directories online. Publishing is free, all you need is to find a website, which hosts web contents and articles, paste or upload your content and article, and click the submit button.
The SEO industry is budding established firms and new upstart firms. If you hit the search button of on Google or MSN, you can see SEO companies are all over the world. If you are looking into tapping the market, you can easily do so. In Berkshire, SEO consulting companies are all around and some even provide SEO training. This creates an opportunity for you to be an expert in the industry, and soon, you can establish your own SEO consulting firm or work for the most profitable SEO Company around.
Increasing your web page traffic can be done through search engine optimization. For your localized business in Berkshire, you can easily talk to experts and find that expert SEO firm suited for your web page needs. If you still don’t have a web page to begin with, some SEO firms do not only offer search engine optimization service, they can also offer you web design and development services. You can be assured that you will find at least one SEO company in Berkshire, which can offer you more than just an SEO.
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by Karl Hudson | Jul 2, 2014 | News
Karl Hudson and our new intern, James Roberts, are off to Google HQ in London to give a presentation to 15 different company founders. The presentation is about the benefits of SEO and PPC and how effective both can be on limited budgets.
We will post some photo’s from the event later on today.
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by Karl Hudson | May 22, 2014 | Search Engine Optimisation
As a business owner, you need to get your business the maximum exposure it can get so that you can be found online and generate new customers. SEO or Search Engine Optimization can help you get that exposure and visibility in search engines and is your first step in establishing your identity and building brand awareness.
Try these SEO tips to boost your website’s traffic and increase your chances in getting potential clients and increasing sales.
First thing you can do is to register with Google and Bing webmaster tools and submit your sitemap. This provides information on your website’s visibility in search engines. You will get email notifications if there are problems or updates in the status of your website and get crawl error reports if search engines cannot read your website because of DNS, connectivity, or access issues.
Now, register with Google Analytics as this gives you information from the users’ view and shows you what your visitors are doing. If you understand how users interact with your website, you can improve the quality of your content and give them a better user experience.
Register your business with Google Places for Business. Google Places can help your online presence by helping people find your business easily on the internet.
Your titles and descriptions should be keyword-rich so that your website will rank higher with the keywords people will search for that’s related to your products or services. Keep your title tag under 70 characters and include your city and state, 1-2 keywords, and your business name. Use your keywords as anchor text in your content and link them to a page in your website that’s related to it. This helps users find relevant content on your website and lets search engines associate keywords with landing pages.
Implement Google authorship and Google+ for business to your website. Bind your Google+ profile with the content you publish online and bind your Google+ business profile with your website. This increases website trust and increases click-through rates because people will likely to click the link with a verified author.
Create a great user experience while implementing these SEO tips. Remember not to over optimize your site. Your website should be for your users first, and then the search engines.
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