by Karl Hudson | Jun 24, 2013 | Marketing
Do you know what a Content Management System is? A customized content management system is a web application that allows users to modify the HTML and the content of a site in an easy and efficient manner. Content Management Systems have become more and more popular over the years due to speed, efficiency, and use of use. There are two different kinds of content management systems, customized content management systems and open source CMS. Many people are contemplating whether to use a customized CMS or an open source CMS. This article will explain why customized content management systems are superior to open source.
So, what’s the difference between customized CMS and open source CMS? Custom developed CMS are built from ground up while open source is free software that is being constructed by a group of people. First, customized content manage systems allow you flexibility to meet your site’s needs. Building a custom content management system can ensure that your system can meet your specific site needs. Having a CMS tailored to your wants can really help a site reach its full potential.
Now, open source content management systems like Drupal and WordPress are fine for a small blog or website. Most small business and website owners don’t have the time or money to invest heavily in their site. Both Drupal and WordPress are decent in terms of maintenance, plugins, and configuration. However, in the end both are just a bunch of pages, not too much more. They can’t handle specialized high performance sites. For example, WordPress would obviously not be able to handle a site like Facebook because Facebook need custom features.
Building a custom CMS for a large website requires a large amount of work from the beginning. If you used Drupal or WordPress you would have to make a large amount of adjustments and fixes in order to get your website to work in the way you wanted. This process would take a lot of work and in the end you might even end up with the product you wanted.
So you’re basically using and wasting a huge amount of money and time to modify software while instead you could be building a CMS that is custom built for your website’s wants and needs. Custom content management systems simply have better performance and extensibility than an open source and result in happier customers. I hope you enjoyed this article about why customized content management systems are better than open source.
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by Karl Hudson | Jun 21, 2013 | Pay Per Click Marketing
Pay Per Click or PPC as it is commonly known as by the users of this strategy in Internet Advertising. This allows the viewer to navigate to different sites while clicking and the advertiser pays the publisher, by the number of hits or clicks the viewer makes. This is certainly a brilliant way to get paid, although it is an advantage for the advertiser.
The search engines set up allows targeted words to be posted in various articles or advertisements. Which will appeal to the target audience who visit the different sites. They click on these targeted words, and the publisher gets paid. The content site will charge a fixed rate or price per click and there in turn has no need for bidding on payment.
Surfing is the objective to these sites as there is no generalised portal or main searching requirement. The surfer or vistor will only visit the site to get a little or alot of information as the case may be. This PPC model provides purchasing options whenever and wherever the surfer maybe viewing. These sites are generally posted as ads or banners which is seen by the surfer and when clicked will generate what is called percentage of revenue to the affiliated site. Who have subscribed to this sort of incentive. The benefit is viewed as a win, win situation. The viewer gets information, and the option to purchase. The advertiser gets his product seen by thousands+ individuals and the publisher gets paid.
This kind of advertising is efficient and effective as it tells the advertiser how advantages his product is to him. It allows the advertiser to see how viable his product is and will help him to decide whether or not to allow this product to stay in the market. If the product is viable, the number of clicks that are generated will severely affect what is called click through rates (CTR), and these results in Pay-Per-Click(PPC).
PPC can attract fraud, as persons will go on sites and perpetrate what is called click fraud. Google has automatic systems in place to counter such corrupt and unscrupulous people and their activities.
There are two different types of PPC modules, and they are used by businesses who determine the viability of either, for their business. They are; Flat rate PPC and Bid-based PPC. In the Flat Rate PPC, the advertiser and publisher agree on a flat rate for the product, per click. With the Bid-based PPC, this is made to be more like an auction. The publisher holds a private auction for several advertisers, who then in turn, post private bids for the amount they are willing to pay for an allocated ad space. Whenever the space is clicked or visited. Usually, this is performed in a search engine results page; and the automatic bid occurs.
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by Karl Hudson | Jun 6, 2013 | Marketing
What are Content Management Systems (CMS)?
CMS is the software used to update, delete, remove, and manage content on a website. This software permits the business owners to update the latest information about their products and services in their websites. This addition of relevant content on to the business websites helps to deliver information about the latest products and services to the visitors. Without this software, the business owners will be dependent on website designers to update the latest content.
1. CMS is User-Friendly
The CMS are very user-friendly as they are devoid of complex technical instructions. Using this easy to use software, users with fundamental computer skills can update or modify content. They just have to follow a few simple steps to update, edit, and manage content in the business website.
2. Dependency on Website Designers is Reduced
The online business owners need not be dependent on professional web designers to update the latest information. The business owners can themselves update the relevant information using this software.
3. Greatly Improves Traffic to the Business Websites
This software improves the traffic to the commercial websites by delivering all the latest information to the visitors. Delivery of new content on a regular basis attracts more visitors to the websites. This is especially true in the case of online stores, wherein visitors are seeking the latest arrivals enthusiastically. CMS, enables online stores to display the latest arrivals instantly, and draws more visitors.
4. Leads to Increase in Business
Since online businesses are dependent on visitors to their websites, an increase in traffic definitely leads to an increase in their clientele. Many of these casual visitors to their websites become regular customers and drive their businesses. This increases the profits of online businesses.
Some of the common CMS are:
* Drupal – General purpose
* Symphony – General purpose
* WordPress – Blogging
* Pligg – Social networking
* Joomla – General purpose
To conclude, it can be said that CMS deliver value for money to online businesses. An assessment of your requirements will certainly help you to select the right software which fulfills all your needs.
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by Karl Hudson | May 28, 2013 | Marketing
SEO is the buzz word to all those looking to succeed in the world of online marketing. Only a good SEO professional can propel your website to rank high in search engines. But finding a good SEO company is easier said than done. Here are a few aspects where SEO companies fail to impress people:
- Lack of Information: When looking for information on the internet, trust is the most important factor where you need to establish yourself. Most SEO companies fail in this aspect. More often than not, the contact page consists of a form the user will have to fill out, only to be contacted later. But if I am looking for information now, does it make sense to fill out a form and wait for a response? Is your job so secretive that you have to shy away from giving away details of your physical location and phone number? True, emails are a better way to communicate, but doesn’t it make sense to pick up the phone and assess your requirements than engage in a long conversation?
- Lack of Past Performance: As earlier said, the online world is all about trust. When you deal with clients, you need to establish confidence. This can be done by talking about past performance and client testimonials. If your strategies are unique and you do not want to publicize them, you can at least mention names of clients.
- Lack of Commitment to Give Weekly Reports: SEO companies often give promises for results that are impossible. For instance, I heard of a company that promises unlimited traffic for a fixed fee, but when it comes to commitment on regular reports, they seem to vanish into thin air. The success or failure of an SEO campaign depends on regular monitoring. Thus, updated reports are of utmost importance.
Having given the reasons why some SEO companies fail to meet the mark, here are a few points to help you find a good SEO company:
- Flexibility: Every campaign is unique and techniques to rank a website may differ according to the niche that is targeted. A company that says they have come up with proven strategies that will work immaterial of the niche is probably bluffing.
- Does Not Guarantee Results: I know this sounds absurd because when you pay money you expect results, but truth be told, there can never be a guarantee that the efforts will pay. For instance, if you are looking to rank for a highly competitive keyword, the chances are less. But if you are looking to rank high for a medium or low competition keyword, your chances of success are very high. A professional company will not promise assured results but will surely come up with a tailor made solution that may work for you.
by Karl Hudson | May 24, 2013 | Social Media Marketing
A graphic designer is an expert in visual communication. He is the man behind the optical idea and pictorally presented message. Common uses for graphics design are the establishment of identity through creation of a logo or brand design, advertising and product packaging. A graphic design project involves stylizing and presenting text and images that relay an underlying meaning. Through the use of a combination of words, images and symbols the graphics design is a complete presentation that requires artistic and professional disciplines including:
* Typography
* Visual Arts
* Page Layout Techniques
* Interface Design
* User Experience Design
A graphic designer must be a master at the techniques of typography. He must be able to craft, modify and arrange the script message of the graphic in such as way as to be attractive and to have specific intent of relaying the visual message in the most appropriate manner.
Visual art skills must be applied to the design before any of the other graphic art elements. This is the means by which the other elements are originated. Visual art works can be anything from photography and computer generated art to art originating from other more traditional media.
When the elements of the graphic design are ready to be arranged, page layout techniques must be applied in order the images and text reflect the desired style. Improper page layout can alter the message or create confusion in the mind’s eye of the viewer. It is up to the graphic designer to develop the most perfect page layout for the graphic elements to be displayed.
Interface design comes into play when the graphic designer finds himself with a project that entails working with software and web designers to develop a specific look and feel of a website. The graphic designer must combine his visual skills with communication skills to create a desired experience for an interactive web site user or visitor. Interface design falls hand in hand with the user experience design in that the graphic designer must take into consideration how the web site user or visitor responds to the interface developed and make the adjustments necessary in order that the desired end result be ultimately achieved.
The graphic designer’s mind is probably his most important tool. Good judgement and a high level of creativity are required to create a graphic design in addition to just the use of technology. Design layouts are the aggregate sum of the designer’s ability to think critically, analytically, quantitatively and through observation.
The arrangement, style and medium of the presentation are also important. The proper development and presentation of the layout can dramatically alter the way in which the graphic design is perceived by its target audience. Computers provide an essential tool for the graphic designer to use in order to see the immediate effect of layout changes and to simulate traditional media effects without the requirement of a lot of time or space. Ideas can be easily experimented with and developed in order that the ultimate message and meaning be most appropriately conveyed.
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