by Karl Hudson | Sep 17, 2013 | Pay Per Click Marketing
PPC advertising can be a long-term and a short-term strategy. This is because you can control your campaign as much as you want to. It all depends on your budget. If you are profiting from your campaign, you can leave it running indefinitely. If you are on a tight budget, you can run the ads for as long as your budget will allow, then pause your campaign at any time. Researching into prime locations and prime keywords for you budget may be best way to capitalise on a tight budget. Just one thing to keep in mind.
What Is Pay-Per-Click & Where Do I Do It?
Pay-per-click advertising is often referred to as performance-based advertising. Basically, you pay for the results.
To put this in context, think of Outdated traditional newspaper classified advert. You needed to pay per word to run your advertisement. Similarly, you may have come across some websites that will let you run a banner advertisement for some amount of time if you give an up front payment. The problem with that form of advertising is that you have no guarantee about results. You could spend alot of money on “pay up front” advertisements, and end up going broke if your advertisement performs poorly.
The pay-per-click method of advertising, however, gives advertisers like you the advantage by letting you control your advertising costs. Instead of being charged for publication or advertisement exposure, your ads are run for free.
You don’t actually pay anything until someone clicks one of the link to your website hence the term “pay-per-click”.
Where To Run Pay-per-Click Ads
PPC ads are delivered by the pay-per-click search engines, like: Google AdWords Program. Google AdWords is leading the way in the pay-per-click industry. With the highest volume and traffic quality. However, it is also the most competitive and the most expensive. Bing Ads includes all of the engine formerly participating in the Overture program. High volume and traffic quality, but still requires careful research to find the cheapest clicks. As with everything in business you must research.
However, there are also a handful of small PPC engines (slightly lower volume) which offer high-quality traffic. You can use a mix of PPC engines in your campaign, especially if you want to get the most traffic possible for your budget. Don’t rely on only on PPC engine. This would not be the most effective way of getting a higher Click Through Rate (CTR).
Also, make sure you use both the large and small networks. The best thing to do if you are new to all this is choose just one of the major players and one of the smaller players. Doing this ensures you get the taste for which gives you the higher-quality traffic and if it is more cost effective for your company to use smaller or larger players in the game.
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by Karl Hudson | Sep 12, 2013 | Search Engine Optimisation
Of course not. SEO can’t ever be rewritten as the core principle is based on optimizing websites to coherently work effectively with a search engine. The algorithm’s that are being created are designed to ensure that the user’s get relevant searches to the keyword’s they are looking for. You wouldn’t like to search for “treatment for warts” and get given information on “acne” now would you?
With each update that comes, as long as your sticking to your niche, creating relevant content, active within a social arena and actively participating in other social venue’s online, such as blog commenting or forums. Then you should have nothing to worry about.
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by Karl Hudson | Aug 19, 2013 | Social Media Marketing
Content Management Systems have exploded in popularity in recent years and for good reason. They are one of the most reliable, and easy to use web developer tools in the history of the internet. Content Management Systems offer speed and efficiency that web developer needs to build fast and powerful sites that users like. However, due to the sheer number of content management systems on the web, choosing the correct one has become more and more difficult. If you are interested in learning more about content management systems as well as how to choose the best CMS, be sure to check out this article.
To begin, what is a Content Management System? In essence, a Content Management System or CMS is a web app that is designed to modify HTML in an easy and efficient way. The content is developed on the internet by the website owner, then the resulting document or content is displayed on the website.
There are many different reasons why you should use a content management system. The predominant reason is ease of use. Using a CMS allows a website owner or developer to easily create and edit unique content.
There are several things that you want to look for in a strong content management system. First, you want to make sure that the installation of the content management system will be easy and stress free. You also want to check any extensions of the CMS that could add more features and benefits to your website. However, you also want make sure that the interface is simple enough for you. Finally you want to take a look at the user community. A helpful community that can assist you if you have any problems is definitively is a benefit.
In general, most websites use one of the five major content management systems which would be Drupal, WordPress, Radiant CMS, Magento, and Silverstripe. I’ll go an overview of these five Content Management Systems.
Drupal is a pretty popular open source CMS. It is easy to use with a variety of modules of modules, themes, developers, and distributers. Over 900,000 people use Drupal, sprinkled across 228 countries. Drupal is used by sites like The Economist and The White House.
Next is WordPress. WordPress is one of the most popular and powerful Content Management Systems on the Internet. It is used by millions of bloggers online who use WordPress’s thousands of themes, plugins, and more. It has a simple installation and while originally a blogging system, it has developed into one of the best content management systems in the world.
Next is Radiant CMS, produced by Ruby on Rails. Simplistic and easy to use, it makes creating and editing content easy. It is similar to Silverstripe. Magento is mainly used for e-commerce and online stores.
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by Karl Hudson | Aug 15, 2013 | Social Media Marketing
Outsourcing is an affordable way to gain the services of someone with a specific skill set or expertise. Outsourcing website design is commonly done to reduce costs and to obtain quality website designs from experienced providers.
There are numerous things to consider when one outsources their web design.Hiring contractors for website design jobs is a relatively straightforward process. Clients post their requirements on a freelance hiring company and wait for proposals or applications. Choosing a contractor depends on several factors.
First and foremost is expertise and experience. Asking for a sample is a good way to gauge an applicant’s skills. Interviewing applicants is also a good way to gauge professionalism, willingness and communication skills.
Choosing the contractor with the cheapest rate is usually a recipe for disaster. Choose contractors with excellent skills and with a large portfolio of past projects related to your own. Even if you do end up with a contractor with a higher asking rate, in the long run, hiring an experienced contractor will reduce risks and save you and your company money. Get the financial stuff over with as soon as possible. Set the terms of the contract, the payment scheme and the possibility of earning a bonus. This avoids any misunderstanding that may pop up as the project progresses.Communication between the client and the contractor is always vital for any outsourcing task. Clients must make sure that their vision for the website design is something that the contractor understands. Scheduling a time to check up on the contractor’s progress will ensure that the project is completed on time.Be sure to consult the contractor regarding things you want to incorporate and make sure that the contractor informs you of the changes that they’ve done. Setting up a change log where the contractor can note down what’s he’s done for the day is a great way to gauge the project’s progress. Remember that you’ve hired a website design expert so treat your contractor like one.If the project is successful, maintain contact with the contractor.Good workers in any field are hard to find. Building a relationship with a professional website designer is a great asset for any individual or company.
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by Karl Hudson | Aug 2, 2013 | Search Engine Optimisation
With being a small business and devoted to the internet marketing niche, I always find it frustrating when I read articles entitled “build links to your site in minutes” or “the top 10 ways to build great links to your website”, then they give you the same bogus strategy; write an eBook, create a video and hope it goes viral or create a white paper. Please note these methods do work for certain individuals because they are great ways to build high quality links to your website.
The problem I have is they don’t try to explain ways in which you can make your business seem like an authority on the subject. It can be a huge struggle to create influence within your marketplace, especially if the community you’re in is Internet marketing.
Forgetting the link building and focusing on social integration and developing relationships!
Building a relationship with your audience is vital. This is what I believe to be one of the key points to any successful small business. Because you build rapport with the customer, they know you. They also trust you (this is one of the key points), and they begin to value your word because they know you and your business.
Social networks give you a fantastic way to communicate with your audience and start working on this relationship. Don’t get me wrong; this won’t be an overnight success. In fact, it will probably take you a few months if not years to develop a truly successful online brand. “Rome wasn’t built in a day”.
I recommend dedicating at least one hour per day to going through related blogs and other news in your industry, commenting, actively participating, Google+ and twittering. Creating that much needed self-promotion is a route to success.
Remember!
It is about building relationships that are two way, not just one. Don’t get stuck in the position of just giving away everything you know for free. Yes, give advice and a helping hand, but don’t rip off your hand and give it to them for free. Be honest to you and everything else should flow.
