by Karl Hudson | Oct 12, 2013 | Pay Per Click Marketing
The purpose of PPC is divert traffic to websites, where advertisers pay the publisher (normally a website owner) when the ad is clicked. Advertisers normally bid on keyword phrases linked to their target market. The more you bid (or pay) the higher your ad will be in the listing.
A keyword phrase are the words that a target customer would type into a search engine – for example – “how to set up a self independant work from home business”. The search engine will then display both ‘organic’ and paid listings. When the customer clicks on a paid result option, the advertiser will pay for that click.
To set up a PPC campaign, you write an ad and list the keywords that you are going to be using for your website with a click provider. Then these will appear in the form of an advertisement, the potential prospects to your website can then check out. There are different aspects that you should be aware of when using PPC for your work from home business website:
Use Specific Link Keywords in Your PPC Marketing Campaign
People will click on your keywords and be expecting to be taken to a relevant website with a subject matter that is related to the keywords within the ad. If they do not see anything that is relevant to what was offered in the link, they will leave and the click that you paid for would be a waste of money.
Use the Right Keywords
When you’re using keywords you should always check the search engines themselves. For example with the Google Keyword Tool. The keywords with highest results on the search are the ones that you should use in your marketing campaign. The right keyword means that you will hit a larger amount of potential customers. Really think carefully about which ones to use and also research into how many times they are searched in google.
Budget Your PPC Campaign
You can control the number of paid clicks your website can receive in any given day. This is advantageous for the work from home business owner as you will be able to control how much money that you are willing to spend on advertising each day.
Control Your Campaign
You can choose to pause your PPC marketing campaign whenever you like. Sometimes with a work from home business website, you may not be able to monitor your account for a few days or even weeks. If this is the case, you can pause your account and you will not have any advertising money spent during this pause. You can even schedule what dates specifically you would like your campaign to run on and when to switch of to make things even simpler.
Check the Terms and Conditions
Just about all of the PPC provider sites require that you stick to a certain set of rules and regulations. Each of these terms and conditions vairy for each provider. You need to be certain to read through these rules carefully and follow them constantly. This will save you a lot of time, frustration, and headache later being rejected by the provider for not following their rules.
Monitor Your Campaign
Remember to constantly monitor the number of clicks which you receive on your work from home website and where they are generating from. You will want to continue bidding only on the keywords that are actually bringing traffic to your website. You should delete the keywords that aren’t bringing the results that you are looking for. Otherwise you are paying money for nothing.
Have Patience
You need to have alot of patience with your PPC Marketing Campaign for your work from home business. Almost all the PPC publishers offer help and you should contact them before calling your PPC marketing campaign a complete failure. They will be able to provide you with possible solutions to get better results on your site. Even doing some research and speaking to them prior to running your campaign may be the key to getting a result from the start of your campaign to the finish. Success!
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by Karl Hudson | Oct 5, 2013 | Social Media Marketing
Before you learn about the core aspects of graphic design, it is important to know about the elements used in graphic design. These are often combined to create different works of graphic design. They include such elements as:
- Shapes
- Lines
- Color
- Type
- Photography, Art and Illustration
- Texture
That mention, you will now learn about the core aspects of graphic design. These include advertising, illustration and logo design.
1. Advertising
Advertising is one of the core aspects in graphic design. You find it in magazines, television, the internet, newspapers and even on outdoor billboards. The graphic designer will use words and images to send a message to the audience persuading viewers to take some form of action on the services/ products advertised.
Advertising has vast job opportunities. After digital media was developed, digital advertising came into being. Today, you can also go into mobile, social network and internet advertising.
2. Illustration
There is a beautiful balance between graphic design and fine art in the field of illustration. Drawn images are effective for communication. Today, illustrators use such advanced programs as Photoshop and Adobe Illustrator to create visual representations to translate information to the visually aware consumer.
Images are used for galleries, the screen and print. The possibilities for creativity in this core aspect of graphic design are limitless. Artistic illustrators are at the center of advertising campaigns. This has increased the volume of illustration work.
3. Logo Design
Another of the core aspects of graphic design, logo design helps viewers identify services and products using simplified name compositions, images or combinations of both.
It involves formulation of concepts, sketching, re- sketching, choosing color themes and implementing the logo. Designers have clear impressions about the principles and concept of the brand alongside a deep understanding of the group targeted by the brand.
Today, graphic design is more interesting than ever before. It includes many other aspects such as typography, packaging, magazine and book design among others. However, the above three are the core aspects of graphic design.
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by Karl Hudson | Sep 30, 2013 | Marketing
Google dominated the virtual world until Facebook emerged as its strong contender. Even Orkut, Google’s poor social media cousin couldn’t keep pace with Facebook’s popularity. There are countless statistics to prove that an average netizen spends 3 out of 4 online minutes on this hugely popular social network channel. Not to be left behind Google has decided to try and beat Facebook at its own game with Google+; It aims to fill the gaps left open by its competitor. For instance, Circles, a feature on Google+ makes sharing realer. You can share different things with different people. You can also video chat with friends through the ‘Hang Out’ feature. Will Google+ finally manage to overtake Facebook? Here are a few points to indicate that this is possible:
- Google+ is linked with other Google services: When you create a Google+ profile for your business, you are asked to link this with an existing business ‘Places’ page. Thus, you can increase the number of search results for your business and yet have the result under the Places listing. The Google+ icon is already integrated in all Google products, thereby allowing sharing things easily. This combination works wonders in terms of SEO.
- You do not need Facebook type members to boost search results: When you have Google+ your search results on Google are likely to be affected more than through Facebook. Marketers know this and hence try the Google+ network to influence the content that comes up.
- Safer: Privacy is a major complaint on Facebook, but with Google+ every update that you share is secured. You choose who see’s what.
Despite these features, is Google + likely to take over Facebook? Here are some points that indicate that Google+ is more likely to be added to the long list of Google products, and it has a long time to go before it could be added to the list of killer social media sites.
- The concept of Circles is odd: On Facebook when you sent a friend request to a person, it is up to him or her to decide if he/she wants to be friends with you. However, with Google, almost anyone can add you to his or her circle without needing your permission. Although they would be able to see only your public details, this would strike Facebook users to be odd.
- Nothing very different from Facebook: Critics claim that there’s nothing really special and unique about Google+. It is a straightforward replica of its competitor.
In Conclusion:
While Google+ does stand a chance in terms of social media dominance, it is unlikely to do so in 2012. It still has a long way to go. But yes, it is possible.
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by Karl Hudson | Sep 24, 2013 | Search Engine Optimisation
Pagerank is primarily a measure of a particular website’s incoming links. In order to increase your own pagerank, you will need links from sites that have a higher pagerank than yours. Ideally, the sites with the highest pagerank would be the most important; however, this is not often the case. Take a look at the top ten results for any keyword and you will see many instances of pages with a lower pagerank outranking those with a higher pagerank.
When the next PR update happens, it is unlikely to give you any sort of rankings boost, whatsoever. The reason for this is that there are over 100 different factors that Google takes into consideration when determining a page’s position in the search engine results, and pagerank is only one of those factors. Google is constantly getting smarter at determining what sites deserve the top positions in the search results. As Google has evolved, pagerank has played less of a role in that determination.
So instead of concerning yourself with just one rankings factor, your website will fare much better if you take a holistic approach to your SEO and try to satisfy all of the other rankings factors. Although, it is nice to be given a score from Google in the form of a pagerank, the only score that really matters is where your site ranks in the search engines and how much traffic it gets. Pagerank does not mean traffic, so the best thing to do is to ignore the next PR update altogether and work on things that can bring traffic to your site.
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by Karl Hudson | Sep 24, 2013 | Search Engine Optimisation
O my god, There is another penguin update being launched by Google, let’s run around frantically and scream at each other on forums. Well, why not? That’s what happened the last time there was a penguin update. Everyone started to panic.
But not us
Granted we held our breath when the update was launched, but we soon saw our results increase. This is because of a simple technique that we use.
We don’t over optimize our anchor texts, and we don’t have a huge focus on ensuring exact keyword volumes are used, that’s right, we try to make it look as organic and natural as possible.
Google wants to catch the companies/individuals that are abusing the system, it knows that there are many white hat/grey hat SEO guys who focus solely on producing quality content and then use various promotional techniques to help it increase in the SERPs – this is normal and what is called Organic. They rank it for a various amount of keywords and don’t have a huge focus on one specific type.
This is the practice in which will stop you from ever suffering from a Penguin update.
Practical Example:Let’s say we were ranking a website within the “dog training” niche. We write an article or two and place it on our website that is specifically focused on a certain aspect of dog training i.e. “Stopping my dog pulling on the lead”. Current practice states that we want anything from 12-30% of all of our anchor text in our backlinks pointing back to this page/site for our main keyword, so in this example “dog training”. Well we think this is wrong!
We have found with extensive practice that we have had better results at targeting just a 4-8% Anchor text ratio for the main keyword, this then allows us to bring more keyword’s into the mix, let’s say for instance, we want to use 20% of our anchor text diversity just for the root URL, this leaves us with a huge amount of anchor text to play with, this mean we can rank those articles etc. for longer tail keywords, thus improving their visibility and potentially increasing the amount of visitors to our dog training site.
Follow this strategy and we can guarantee your results, it also means you can relax in knowing that your not misleading people and providing high quality information to which you deserve to rank for.
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