by Karl Hudson | Nov 18, 2013 | Search Engine Optimisation
An interesting anecdote comes to the mind when speaking on the Google Panda update. When the world was saturated with sinners, God decided to end the world and allowed only Noah (for he was the most righteous of all men) and his family to survive. Google may not be the god of search engines, but it is a formidable force and with the Panda update it aimed to kill bad websites and cleanse the internet world of all duplicate and unworthy content.
Google isn’t new to updates. There have been updates in the past (Vince, Mayday, etc.), but what makes the Panda Update the big daddy of all updates is the fact that no other algorithmic change was as multi-faceted and as multi-variable as this one. It addressed several SEO parameters including link building, on-site optimization, user metrics, search data, content, and even social signals. To be precise, it has punished sites that:
- Thrive on substandard (read grammar errors), copied, and duplicate content. Also, you cannot afford to showcase duplicate content with multiple tags within the blog
- Promote aggressive link building
- Contain excessive Adsense and banner advertising on multiple pages
- Have a high bounce rate
- Have backlinks from low quality site
While it is appreciable that low quality sites with low quality content were shown the door, there also exists a downside to this. It is no secret that the article directories were the most hit with the update. HugPages, Squidoo, Ezine Articles, and Wise Geek were among the most hit. These sites in an attempt to sanitize themselves sometimes went overboard. Thus, certain topics including internet marketing became taboo, even if the directed link does not contain an affiliate tracking ID. Ehow too, decided to get rid of user- generated content even if it was popular and managed to get visits.
There are several other factors that have gained significance, including low social activity. Through these changes, it aims to enhance user experience. Factors that are likely to dominate the experience of a user have been incorporated in the algorithms. And where this actually differs from previous updates is that if your site has been hit by the Panda, you cannot just make cosmetic changes and expect things to be sorted out. You will have to wait until the next update comes to know if you are on the right track. The best way to handle this is by going back to basics, and follow guidelines that Google has always insisted that you follow.
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by Karl Hudson | Nov 13, 2013 | Social Media Marketing
Choose clean and professional fonts for your typography. Your text should be a contrast to its background and surrounding space, so it’s not hard on the eyes. Typography is used to communicate with the audience and this helps set the tone, and its legibility has a big impact on how a message will be received; so use it properly.
Consider using the grid-based approach to create stunning graphics and balance in your art. Learn how to use grids and you will see that your regular designs can turn into great designs.
Remember that simple is beautiful. If your design is over the top, it might not achieve its purpose.
Know your audience so you’ll know how to design for them.
Understand the colour theory so you can implement them in your graphics because colours give off certain moods. If you know how to use the colours, you’ll have more control on the impact of your art work.
Learn how to use software for graphic design, such as Photoshop, Adobe Illustrator, CorelDraw, etc.
When designing a logo, start simple by creating it on a solid black background and then when you have the feel of your logo, you can move on to adding colour and other details.
Always stay in constant communication with your client so that your work meets your client’s requirements. Understand what they want for the design so they don’t get frustrated with the finished product. Provide daily updates and progress status because they might change their ideas during the design process. It is easier to make the changes while you’re still working on the project rather than make the changes when the design is complete.
Accept constructive criticism so you can improve and ask for other’s opinions about your work, so you can revise if needed.
Use these graphic design tips and turn from a complete beginner into a highly qualified graphic designer.
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by Karl Hudson | Nov 7, 2013 | Marketing
With many businesses opening across different industries, online marketing has become a very crucial element in the growth and development of businesses. One of the most popular methods of internet marketing is search engine optimization. This marketing technique works by heightening the ranking of businesses on search engines such as Google and Bing. The higher a business ranks, the better the traffic, the more revenue the site can generate. However, content is a very important aspect of search engine marketing. Many people may ask why content is king in internet marketing.
First, content is used to engage visitors when they visit a website. If your website lacks great content, you will not catch the attention of the visitor. You have to develop great content that matches your products and services to make visitors engrossed. If the content you have posted on your website is unique and makes sense, you will make visitors spend more time reading and the information contained on your website can turn them into potential buyers. A colourful website in terms of graphics can shun clients from buying when there is no unique content posted.
The content that you place on your website will also determine the ranking of your online business. Google uses special tactics that rank websites, and if your website does not have unique content, it will not feature among the best businesses on the first page. Great content is presentable to the search engine, and it can guarantee you higher ranking and business.
If you want to improve on sales by generating more traffic to your website, content is a prerequisite to achieving your goals. You need a professional who can write unique content to market your website. There are marketers who specialize in search engine optimization, and you can employ them in generation of distinctive content for business improvement.
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by Karl Hudson | Oct 20, 2013 | Marketing
There are lots of different ways to make money online, but before you start any online business, you will need to put some things into consideration. First you will be required to be diligent in choosing your choice of online business. Though internet is known to contain several hundred of money making opportunities, but also be reminded that, it can also be a junkyard of scams and other fake money making offers. So, you will have to be very careful in selecting your online business. It will further be of help to you, to choose that type of business that requires little or no start up capital. This will help you to minimize the risk of losing money, while transacting business online. And in addition, try to select your adept business. I mean that type of business that you love and enjoy doing all the time. Internet offers you the choice of turning your passion and interest to your e-commerce and this will further boost your chance to be successful online.
Having e-commerce website, is one of the best way to make money online. Your e-commerce could be, online stores, consultants, merchants, and so on; the choice is yours to select any business that you want. And apart from e-commerce, you can also have a blog and this is another better opportunity to make money online. However you will need to know that, having just e-commerce or blog, is not a guarantee of success. You will be required to implement the latest in the world of marketing to boost your business.
Online marketing strategies for success;
Of course, entrepreneurs may not need not to be told, that there is now way their business can survive under the present stiff competition without adequate internet marketing. Online is the best place for business owners to advertise their product and services and establish a good reputation for their company. But one obvious fact is that internet marketing can be efficient and productive, only if it is done in the right way. This form of marketing entails adequate knowledge, because if the process is handled clumsily, there are possibilities for it to fail to achieve its aims and besides, there is a need to implement the use of modern strategies, as it will not be of any help to your business, if you continue to make use of outdated mode of internet marketing.
Internet marketing is cheap and cost effective. It provides the opportunity for business owners, small, medium or big to advertise their company, with their product and services at very low cost. Apart from this, there is also the ease in use. It is very easy set up and implements internet marketing for your business, you will only be required to have adequate knowledge and skills to do this. In addition, this form of marketing will help you to reach out to the widest possible audience online, within shortest period of time, as the medium, gives you the opportunity to get reach millions of people worldwide, within a short period of time, thereby helping to create a brand awareness of your products and service.
Components of internet marketing;
Social media; Social media is deemed an element of everyone’s lives in which both, men, women, old and young, now make use of various social media as a means to interact with friends and families. But apart from this, social media has also become a strong component of internet marketing. Those business owners, who refused to include the use of social media marketing, in their overall strategy, do not realized what they are missing, as this is a very powerful traffic source. This is a reliable marketing tool that has a wider reach as well as ability to build an extensive network for your business.
People needs to understand how to harness the power of various social networks on internet, particularly, Facebook, to boost the prospects of their business. This is a platform where all online marketers should embrace, mostly because of the sheer volume of people accessing facebook website site at any given time of the day.
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by Karl Hudson | Oct 15, 2013 | Social Media Marketing
Web design usually relates to the front-end skills and disciplines necessary for the production and maintenance of web sites. The art of web design did not really start evolving to what it is known as today until around 1996, when the first truly competitive web browser was released by Microsoft. Since that time, the techniques used in web design have since progressed to be very powerful and allow for the development of truly graphic, interactive and versatile web sites. Skills and techniques necessary for good web design include the following:
* Typography
* Page Layout
* Code Quality
* Design of the Visual Aspects of the Web Site
* Design of the User Experience
The more successful websites are designed using only a small selection of fonts per site. Most web designers prefer to use either sans serif or serif fonts, avoiding the use of a combination of the two. Modern browsers are known to recognize certain “safe” fonts, which sans serif or serif are, and web designers normally choose these fonts in order to avoid possible web site complications when the site goes live on the world wide web. An increasing number of successful web sites use white spaces that break up the text into paragraphs and do not use center aligned text in their layouts.
The web site page layout should be designed in consideration of the best possible navigation of the user. Pages throughout a web site should have a consistent layout. Width of the page is also a critical consideration. Most successful web sites have page widths of approximately 1024 pixels and are center aligned to appeal to the aesthetic pleasure of visitors that have larger screens.
Web sites should be coded in accordance with the most recent standards. For example, when coding an HTML page the correct doctype declaration should be made. A web site can still be basically functional if it is not coded in align with current standards, but attention to standards can improve readability of the page layout and make sure that elements defined in a page are closed when appropriate.
A web designer should understand the trends of the web site’s intended audience. A good visual design of a website identifies and should work well for its targeted market. Also, a good site design will not conflict with the content that appears on the site. Proper design means the visitor will be able to easily navigate around the site and be able to locate the desired information or products being promoted.
Ultimately, good web design leads to a satisfactory user experience. The user must be able to understand the site and how he or she can interact with it. The overall experience that the user achieves is directly related to the website layout, how clearly the instructions on the site are made and the web site’s labeling. A website should also encourage continued use The web design should be focused on more universal use and easy access so that users that possess all levels of web experience and skills can successfully accomplish the goal behind the web site’s intention.
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