by Karl Hudson | Mar 8, 2016 | News
You may have realised we are now three months into the new year 2016. We have been so busy ranking websites and developing internet breaking idea’s that we have forgotten to update our website in this period. This is the first chance we have had to update our blog.
What we have been doing:
- Working on our local ranking strategies and coming up with a system that works.
- Creating an international ranking strategy that will work across the board.
- Having more content wrote.
- Website development projects.
- We are also working on some custom theme projects that we will be launching soon.
What is to come?
I am busy working on a local SEO training course for small businesses. It will be a monthly subscription process; I will log in and update the latest techniques and strategies that I have seen working while working on our local sites.
What’s the benefit to you? Well, a lot of smaller business don’t have the income to support a £500 per month spend on an online marketing campaign for six months. You gain the control to do what we would be doing within that budget within your own time; you could even have your staff login and do this.
by Karl Hudson | Dec 15, 2015 | SEO
Do you think I am crazy? Why? The way I understand it is the latest Penguin roll out will be real time. What does this mean to you? Basically, if your website is doing something that flags the algorithm, it will be punished, but it also means you can fix it up very quickly and not potentially loose 6-12 months of earnings waiting for the next Google Penguin Refresh.
The latest video is attached to this post. Google is pretty confident that the penguin 4.0 algorithm will be rolled out sometime in January.
https://www.seroundtable.com/google-on-google-penguin-4-0-release-in-january-21324.html
Want to learn more about GetMediaWise services click here..
by Karl Hudson | Dec 15, 2015 | News
It has been quite some time since we have updated this website. In the next few weeks, you will see some major updates happening we will be going through the entire website and working through all of the content and designing a whole new theme that will make it easier for you to read.
As well as introducing our new logo/style. We will be doing a big push in our local strategies in 2016 and will be aiming to take on four clients every week within local niches up and down the country. Helping all types of businesses achieve online success.
Stay tuned for updates to our social media case studies and some general case studies we will be launching in the new year. As well as some webinars.
We hope you have an amazing Christmas & a wonderful New year.
Read more of GetMediaWise at https://old.getmediawise.com/
by Karl Hudson | Jul 15, 2015 | Online Marketing
Before you start your content marketing plan you need to take the inventory of your resources. By knowing what kind of methods you are applying and whether they are or aren’t working for you, you can then begin making the necessary improvements. Ask yourself a series of questions such as whether you need someone to write compelling content about your business, whether you need compelling images within your content, whether video content marketing is necessary for your business or whether there is someone who can create and engage loyal followers.
Content marketing: tips that can give life to your business
Defining your target audience
To begin to produce content, you must understand who you want to aim it at. Once you know your audience you must know what your content is aimed to do. You need to craft your content to fit your audience. The most effective way to go about this would be to begin by creating a list of your target prospects as well as outlining your results. This exercise will change your approach towards content development.
Tell them your story
Your content development strategy shouldn’t consist of you talking endlessly about your product. If you do this, you’re going to struggle to see the results. Prospects need you to engage them and convince them to perform the actions you want them to. How do you connect with them? Stop talking about your product and start talking about your story.
Mapping it out
Map out your strategy before you start writing and/or designing content. You may consider creating spreadsheets that log your content topics. However, this can be a bit tiresome and stressful. A solution would be to tackle a topic at a time as you come up with different headlines.
Your consumers want to know why you do what you do. Forget the marketing lingo and talk to them like a real person would.
Getting out there
Even the best literary skills and best designed infographics can fail you when they don’t reach enough people. You need to get out there and market every single piece of information you put on the web. Make full use of your social media presence, take up PPC advertising, send emails to your consumers, etc. The point is to make sure your target audience finds out about that blog post, new article, announcement, etc. Social media may just be the most effective way to reach many people and tell them about your new content. Use analytics tools to reach influencers as well to help you share your new content.
Mix things up
Blog posts and article writing used to be the number one way to develop a firm content strategy. Although they are still of importance, there are other ways to develop content. You can use videos, podcasts, eBooks, infographics, etc. Go through articles on your blog and think of how to transform them into videos or any other type of content.
Have you been looking for ways to enhance your content? Is 2015 the year that you transform your content and make it reader worthy? Follow the tips above to give your consumers the content you need. This shouldn’t be difficult. You can hire a team of professionals to do all the work for you as you rest assured that things will never be the same again.
Know what we can offer at https://old.getmediawise.com/online-marketing/
by Karl Hudson | Jun 12, 2015 | Social Media Marketing
In 2010, social media signals are among the important factors that affect a website’s ranking in Google, according to Matt Cutts. This meant that the more likes and followers you earned in your social media account, the more chances you’ll have of rising in the search results. Search engine optimisers, inbound marketers, and other marketing people put more emphasis on gaining a wider following on social media, even buying some followers in the process. However, a significant change happened in January 2014, when Cutts officially announced that Google no longer considers the social signals. This means that you have to change the direction of your SEO promotion too, if you were initially focused on social media.
Cutts said that Twitter and Facebook pages are already considered as regular web pages in the search engine index. They will send bots to crawl it and take the results into consideration to come up with the appropriate search results. However, the constantly changing number of followers and likes on these social media platforms makes it even more challenging for Google and other search engines to keep up with the changes and consider them in the search results ranking. Instead, they just study the on-page elements of the pages that they can crawl.
Now, you don’t have to focus as much on the followers and likes on social media. Instead, you should put all your effort into optimising your website and posting on the sites regularly. These are the social signals that are picked up by the search engine bots. The more crawl-able content you have, the more authoritative that social media page will be and the higher you will rank in the search results. We can help you figure these things out. We can also change your social media profile to include a keyword-rich description or bio and increase your rankings even further.
You’ll know whether the social media aspect of your SEO campaign is working if you type your company name in Google and notice how the search results will also include your Facebook, Twitter, Instagram, and LinkedIn profiles. If you want to cater to the people who are already curious about your company, improving your online visibility through social media would pay off.
