by Karl Hudson | Mar 31, 2015 | Social Media Marketing
Boost Your Marketing With Social Media
To some people, the concept of social media marketing can be likened to rocket science. However, it really isn’t that difficult to come up with creative ideas that will boost your social marketing. The following are some suggestions.
Social media contests
People like winning. Create a chance for them to win. Introduce a social media contest where consumers have to guess what a particular object is. Provide a kind of reward to increase motivation. A beer company once posted a picture of one of their 20 beers in a clear mug. They asked the audience what type of beer it was and said the right answer would win a free 6 pack. They told their consumers that a hint was on their website and then provided the link. This gave the business two unique advantages: free traffic and a boost in their online following.
User Based Decisions
Your business makes decisions every single day. What products do you need to stock? How many hours will that take? Should you introduce a new product or service? You probably end up making these decisions without thinking to ask your consumers. What was the most important lesson you learned in your marketing class? Listen to the consumers. Social networks such as Facebook, Google+ and twitter are great platforms to interact with your consumers. Post a picture and ask them what they think. The thrill is even greater for them when there are 2 or more products to choose from. You can start with something simple like ‘red vs. white’ and see what your consumers say. They like to be involved in this kind of decision making.
Caption this…
This one is a fun way for your consumers to begin interacting with you. You can post a picture related to your business and tell fans to post the first thing that comes to mind. Adding a little motivation like ‘the funniest comment will win a free T-shirt’ can also boost your following. At the end of all of it, you will end up with a fun game that involves all your consumers and keeps them interested enough to watch out for the next ‘contest’.
Promotional contests encouraging people to ‘share’ or ‘retweet’
When a business comes up with a new product, one challenge is to find ways to get the word out about the product. Most businesses know that there is no better way to do this than to get a good recommendation. This is where sharing and retweeting comes in.
You can tell your consumers to post a status related to the new product. The most shares or retweets will get free tickets to that event you’re hosting this weekend or a free gift voucher. Your consumers will tell their friends to help them win the contest thus making their friends curious about what your product is about.
These are just some of the ideas your business need to put into good use on your social media platform. If you look closely, you will see that these ideas require no finances on your part (except maybe buying a T-shirt or that gift voucher we mentioned). Get your creative juices flowing and come up with interesting ideas as well. The goal should be simplicity and increasing your online followers.
by getmediawise | Mar 17, 2015 | Conversion Optimisation, Email marketing
Once upon a time grabbing your target customer’s attention was relatively easy. Unfortunately with the continuous growth of the internet. Markets have slowly become saturated. With new competition entering your competitive environment on a by-weekly basis capturing that much-needed attention of your target audience has become increasingly difficult.
In the past, you could simply craft a creative email, roll it out to your email subscriber list and watch the clicks and sales roll in. But then with the internet boom it all suddenly changed. The target audiences attention suddenly became very short, and the number of similar strategies increased rapidly.
So how can you capture your readers attention and most importantly maintain it in this hyper-competitive world? My intention in this post is to provide you with a simple three-part formula which will increase your email click-through rate.
I intend to provide you with an overview on how to craft a story which will draw the attention of your target audience and increase your email click-through rate.
Part 1. Paint a picture of the past.
The first objective of your story is to establish your goal is to paint a picture of your reader’s environment as it was.
For example:
“Once upon a time it was easy to grab the attention of your target customers. Few forms of media existed, and you could effortlessly carry your message to the masses.”
Part 2. Add a pinch of drama
The second objective is to create a shift in the readers environment.
For Example:
“But then it suddenly all changed. A shift occurred, and competitors started sending more emails, engaging with their audience and posting more tweets. It simply became much harder to get your message heard above all of the noise.”
Part 3. The solution
The final objective is to demonstrate to your readers how your product can provide a solution to the drama and stabilise their world.
“By telling a story in your email campaigns you can engage with your target audience in a way no one else is. Helping to allow your emails to pass through the noise and drive sales.”
Telling a story manages to resonate with a reader’s pain points and challenges. With the added benefit of helping them to feel the problem and understand the solution your product/service provides and in turn increasing their desire to purchase.
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by getmediawise | Mar 12, 2015 | Online Reputation Management
Your reputation online is everything. So managing your business’s online reputation can often be strategic nightmare. Balancing a multitude of facets in order to promote your organisation can often be an uphill struggle as it requires a mixture of specialised skills and tech savvy employees who are able to find negative brand associations and actively convert them into positive ones.
If your currently have an online reputation management program or are planning to start one. Here are 3 simple steps to provide a little guidance and help your company manage this mammoth task better;
1. Use Software
Software makes life easier. It enables tasks to become automated and allows you to actively search the far reaches of the internet for any mentions of your organisation. Software simply allows you to monitor when and where your mentioned and enables you to facilitate both positive and negative engagement.
2. Strategy Development
Make a list of all types of positive and negative opinions which may occur. Consider these opinions and create plan on how to counter the negative ones and promote the positive ones. Think about how you can handle a problem and increase interest in good promotion. Consider how to reply to both forms and set guidelines on how employees can engage with such comments.
3. Implement a social media policy
Introducing a social media policy within your organisation allows you to counter any disgruntled employees opinions about your company online. It may be an experience with a customer or another employee but social media opinions can cause unneeded storms. By using such a policy your business can counter any internal problems easily.
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by Karl Hudson | Mar 11, 2015 | News, SEO
Do we suspect a mobile update coming soon to major search engines? Over the past few weeks users have been seeing significant changes in search rankings with regards to mobile search.
Google’s own Jon Mueller was asked about an algorithm update in one of his Google+ Hangouts, he stated that it was not related to a Panda or Penguin refresh, which means it could be some form of new algorithm.
The cherry on the cake was where Google has been sending out warnings to webmasters whose websites were not mobile-friendly and asking them to update their site.
Users suspect the mobile update to be launched around 20th April 2015 so if your website is still not mobile friendly then please wake up and smell the roses and act. It takes very little time for a standard sized website to be converted into a responsive site, making it friendly for all devices.
If you have seen a drop in mobile traffic since the 24th January 2015 then it would be worth checking to see if your website is mobile friendly and if it is not, then act now.
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by Karl Hudson | Mar 10, 2015 | Search Engine Optimisation
There are people out there who possess a lot of shrewdness when it comes to a PC. Whether this skill comes from your professional life or your hobbies it still pays to be aware, that unfortunately you can’t know everything. Therefore deciding to do your own SEO might end up being detrimental to your personal blog or business. Without a proper strategy set in place, or a true understanding of all the intricacies that make SEO difficult, your efforts may all be in vain or even harmful. So that being said here are a few reasons why you might consider hiring a pro to help your online business.
Time is money, friend
Time is the biggest restrictive factor in the universe, it won’t stop, slow, or bend the rules for us and we are all dominated by it. Search engine optimisation can absorb a huge amount of your time, I have even had clients spend so long trying to figure out SEO on their own that they almost forgot the trade they were trying to bring in business for. Hiring a company dedicated to this means they can spend their time and experience working for you when you are concentrating on what you do best.
Tools! Tools! Tools
Search engine optimisation companies usually invest a lot of money in the right tools to increase efficiency and accuracy. Like any specific trade, these tools come with a hefty price tag. SEO companies can afford this expense because it allows them to put their strategies in place quicker and manage the process of bringing your website up in the search engine ranking pages (SERPs).
Cost Effective? I Think So
I have already mentioned that SEO companies pay for expensive tools saving you on the purchase, while this saves you money this is not the true marker of saved cost. The true wallet/purse saver is when you look at the cost to return ratio. If you have done a little bit of research you will find that SEO is one of the most cost effective return on investments you can make when it comes to advertising. 4 Billion Searches are made every day on Google and 70% of those click on organic search results rather than paid ads.
Bring Me Those Leads
With all the traffic the internet can bring through your website it is almost guaranteed to increase sales. 60% of people click on the top 3 organic search results, this is why an organic SEO strategy is so important. If your product is getting a lot of search volume it pays to convert that traffic into visitors.
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