by Karl Hudson | Jan 14, 2014 | Social Media Marketing
You may already be aware of the importance associated with having a website for your business. With that said, you may not be aware of precisely how important it is to the success of your business.
For instance, did you know that more than 80 percent of consumers turn to the Internet for information on services and products prior to making a purchase? Websites are a necessity for most businesses today. If you do not have a great website, you could be missing out on business and putting your company at risk. A great website can be an essential tool for informing your customers about your business and generating leads and sales.
No matter what kind of business you may have, you can benefit from a professionally designed website. While it might seem easier to try to go it alone in designing your website, there can be many benefits associated with working with a professional website design company.
While the benefits of having a website for your business are undeniable, it is also important to make sure that your website is professionally designed. There is simply too much competition today to present anything less than the best website possible. Users today expect a website that loads quickly and offers easy navigation. In addition, it is important to ensure that your website offers the latest options. A website that loads slowly, is difficult to navigate or reflects an out of date design could actually drive away visitors rather than attract leads. A professional website design company can help you make a great first impression while also attracting business to your company.
Not only can you be assured that your website will present the right image, but working with a team of experts can also help to save you a tremendous amount of time. With the time that you save, you can focus on other important aspects of your business, thus presenting you the opportunity to grow your business even more.
Experts understands exactly what is needed to help design a website that will send the right message to your visitors and customers. Whether your business has an outdated website that needs to be updated or you need an entirely new site designed from scratch, it is important to choose a professional website design company that can provide you with a reliable website solution. Let an expert help you create a website that will take your business to the top.
Learn more of GetMediaWise services. https://old.getmediawise.com/
by Karl Hudson | Jan 14, 2014 | Search Engine Optimisation
There is a continuous demand for Search Engine Optimization companies all over the world. If you are managing an online business or planning to launch a company website, you will come to understand the need for SEO agencies to help land a good spot in the search engines. It’s one of the reasons why there are a fast number of companies getting involved; the demand for SEO companies is increasing.
UK SEO services are effective in terms of helping start-up, small and large companies alike. Agencies in the UK understand that the organic searches have continued to grow despite economic constraints and uncertainties. They are also affordable.
More and more consumers are relying on their computers, PDA’s, smartphones, and iPhones to search for the things they want and the things they need. The next hard step of the process is finding companies that are good. Every one says they are good; but over 80% of the companies don’t know how to do it, or are so outdated in their methods what they know doesn’t work.
There is a continued increase of trust in the companies providing these services and the quality of their service. In fact, 2012 seen an increase in companies providing these services from 9% to 13%, which is quite a significant increase.
What are the services provided?
A typical company can provide you services such as search engine optimization, analytics, link building, content marketing, social media or community management, and others. Of course, services may vary from one company to another.
You have to make sure your getting the best value for your money. Whether you are looking for an agency that can provide you localized or globalized strategies. You should be able to ask the company to devise a localized plan to target your local customers, or you can ask the firm to devise a global approach, for your online marketing strategy. Either way, a reputable firm, should be able to help you achieve success online.
In answer to the initial question; such companies can be very effective provided you choose the right one.
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by Karl Hudson | Jan 14, 2014 | Search Engine Optimisation
The year 2014 has come, which means a new year of opportunity has opened for online business owners. If 2013 was not so great for you, it is time you make changes and look into effective off page SEO strategies that you can use this year.
Beating your competition and keeping your rightful space online is a must if you want to survive the bloody world of online business. It is a must that you stay on top of your game and keep up with the changes made online. Here are some effective off page strategies you can try to achieve your desired traffic this year:
Quality Link Building: This technique is nothing new to veterans in the off page SEO strategies, but this continues to be an effective tool in generating valuable leads to your website. Get as many recommendations or backlinks from reputable sources and relevant sources as possible. You should keep in mind that your sources should be related to the products and services that you offer. It is highly irrelevant that you ask a baby product website to link to you, if you offer dating services. Google and other search engines do not only check your incoming links, but will also check the quality of your backlinks. If you have a friend that is operating in a related niche, you can always ask him or her to link you up.
Use Anchor Text: Search Engine Optimization, as you know, is all about using the right keywords and key phrases. It is always your goal that you use enough keywords and key phrases to achieve a good ranking in the search engine results pages (SERPs). With this, it is possible avoid creating content that is stuffed with keywords and key phrases, please note search engines do not like it when you keyword stuff, so just don’t do it. You can instead use anchor texts like “Click Here” or “Visit Here” to lead valuable traffic to your site.
Content Quality: Again, this is an old off page SEO technique that is still useful for this year’s SEO campaigns. Google and other search engines value quality website content. They will continue to prefer websites, which can offer valuable quality information to end-user’s. Make sure that your content remains fresh and relevant to your market today. Maintain and update your site content regularly.
Social Networking: This off page SEO strategy will continue to be a fad as long as the Internet is alive and kicking. Social networking sites such as Facebook, Twitter, Multiply, and others are very helpful in bringing awareness to the public that your company exists. This will most definitely increase your visibility online. Remember, Google is not the only way for you to achieve online visibility and drive important and relevant traffic to your website.
If you haven’t done this in the previous years, then you should re-strategize and apply these techniques this year. This will keep you from being penalized and being banned in Google and other search engines. Most importantly, this will help drive valuable leads to your website.
Want to know more about our strategies? https://old.getmediawise.com/
by Karl Hudson | Jan 12, 2014 | Search Engine Optimisation
WHAT IS SEO?
SEO stands for Search Engine Optimisation. It is the process of optimising a website or webpage using specific methods which can help boost its page position.
The term “SEO” was created/mentioned in an article published by Bruce Clay. Which Danny Sullivan then promoted, as he published an article on his ezine titled “Congratulations! You’re a Search Engine Marketer!” Source: searchenginejounal.com.
So the concept has been around since 2001. Major developments in search engine technology and algorithms has made SEO a core piece of any company’s marketing strategy. Businesses are now beginning to understand the value of SEO and what it can do to help their business succeed online.
WHAT DOES “ON PAGE SEO” MEAN?
On page SEO used to be as simple as stuffing your page with the keywords you wanted to rank for.
This is no longer the case. In fact, it has become very important to do on page SEO, as search engine algorithms are becoming more advanced.
Back in the day, search engine algorithms used to just read your content, find your keywords and then try to rank you for those keywords based on your back links and other metrics.
Now, search engines take a look at your site as a whole, as well as the individual pages and can work out what niche your site belongs to. As well as fully analysing all of your on page SEO factors.
THREE FUNDAMENTAL FACTORS OF ON PAGE SEO
1. SEO Friendly Permalinks
You may find many websites out there have horrible URLs. To show this I will use IMDB.
So one way to help with this is to ensure that all URLs on your site describe and mention the keywords you want to rank for. As you can see, IMDB pulls no punches with their unreadable URL’s. The problem with this is crawlers – the robots that work for the search engines and have the job of checking out pages and introducing them into the SERPs (search engine results pages) – can’t understand what the page is about from just looking at the URL, which means they have to dig deeper and find correlations within their data.
Matt Cutts even mentioned in an interview that the first 3-5 words of the URL are given more weight. You can check out that interview here. So it’s quite an important feature that needs to be incorporated into your site.
2. The title of your page has to start with your keyword.
Your title tag is still the most important factor of your entire on page optimisation strategy. A recent Moz.com study shows the correlation between pages that had the keyword as the title of their page and the different weight it carried.
The closer the keyword is to the beginning of the title, the more weight/value it will have.
3. Keyword Density
Keyword density still plays a major part in any company’s optimisation process. Many people try to stuff huge amounts of keywords into one little 500-word article. Now the problem with this strategy is algorithms penalise your website for having high keyword density. Basically, if you’re inserting keywords randomly, then you’re doing it wrong.
The best practice for ensuring keyword density is kept low is to just write the article naturally. The whole algorithm is designed to stop people from unnaturally stuffing their keywords into an article.
What I like to do is start with the keyword in mind. So for instance if I were to write an article on “cat walking”, I would brainstorm the ideas for the article and create titles that are associated with the topic. It’s a great way of ensuring your producing quality content and keeping it all looking natural.
WHAT ARE THE ACTUAL BENEFITS OF EFFECTIVE OPTIMISATION?
Effective optimisation can help your website rank organically without the need of much link building. Algorithms are starting to reward people for writing quality content and contributing to their niche.
If you start to optimise your website you should start to see an increase in the amount of visitors as well as the amount of crawlers visiting your site. It can also help you reduce bounce rates. Bounce rates are where a user clicks on to your site, skims through, and decides to click the back button on their browser.
Effectively optimising your site can help reduce this as you can give them answers to the questions they have.
Over the next few months, we will be publishing monthly tips on how to improve your website and how to align it with an effective SEO strategy.
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by Karl Hudson | Jan 7, 2014 | Pay Per Click Marketing
When to Use PPC Ads on Google AdWords:
The main reason that you should use PPC ads should always be about timing. When you need to attract short-term traffic to a new website or to one that needs to meet its quarterly goals, there is never a better time to initiate a PPC campaign. Since PPC’s aren’t going to net your longe-term SEO goals that are effective, just be sure to understand that you are not going to impress anyone with metrics coming off of a PPC advert unless they have absaloutley no clue about how they work or understand that it is only short-term in nature of AdWord’s ads.
In fact, using PPC to build up organic traffic is probably the most cost-effective use of paid ads. Obviously this only works for new websites or new parts to websites that haven’t really got a stable SEO platform built for them yet. These situations are used to increase your “findability”, just be certain that the content you have on the site will draw those “finds” in-it makes no sense to run a PPC if your bounce rate is going to see a higher rise than your sales. Research is always key.
You can also use PPC ads if you have a particularly small site. Obviously, i dont advise your site stays this way. Although in some niche markets it is very marketable and infact much better to keep the sight small. This can be to make the customers feel more close to the business than a cold giant business. In this instance you will need to pretty much rely on PPC ads to get going. Onsite SEO isn’t really going to make a big impact, so outside of advertising and word-of-mouth / blog / links, you’re going to have to get traffic in any other way possible.
Keeping Your PPC Ads Efficient:
Of course, knowing when to apply your PPC ads is only half the battle-the other half is knowing how to run them. To steer clear of waste, you have to follow a few simple rules of AdWords ads:
Keep your PPC ads targeted. This doesn’t just mean keyword targeting, but intent of customer.
Disqualify with negative words. You don’t just want to attract, you want to eliminate leads that will raise your click-through-rate (CTR) without the need for making a purchase.
Don’t bid on position. Big Mistake. You want dedicated leads clicking so you don’t pay for bounces. Bid on conversions rather than ad position since someone looking for your product or service will click on a few. This lowers your spend and increases your ROI.
Keep your eye on the prize. It’s easy to start looking at other metrics such as page view instead of gawking at the number of leads and clients you’re generating with your PPC.
Don’t Let Google make you Panic!
The bottom line here is you dont want to be forced into using PPC ads just because your in need of your keyword data that you have been placing all of your faith in. Trust me, using PPC adds at the wrong time and in the wrong way is detrumental to your wallet. Try switching your SEO tactics instead. This will work much better than being pushed into PPC at the wrong time.
Learn more about us and what we can do. https://old.getmediawise.com/
