by Karl Hudson | Sep 30, 2013 | Marketing
Google dominated the virtual world until Facebook emerged as its strong contender. Even Orkut, Google’s poor social media cousin couldn’t keep pace with Facebook’s popularity. There are countless statistics to prove that an average netizen spends 3 out of 4 online minutes on this hugely popular social network channel. Not to be left behind Google has decided to try and beat Facebook at its own game with Google+; It aims to fill the gaps left open by its competitor. For instance, Circles, a feature on Google+ makes sharing realer. You can share different things with different people. You can also video chat with friends through the ‘Hang Out’ feature. Will Google+ finally manage to overtake Facebook? Here are a few points to indicate that this is possible:
- Google+ is linked with other Google services: When you create a Google+ profile for your business, you are asked to link this with an existing business ‘Places’ page. Thus, you can increase the number of search results for your business and yet have the result under the Places listing. The Google+ icon is already integrated in all Google products, thereby allowing sharing things easily. This combination works wonders in terms of SEO.
- You do not need Facebook type members to boost search results: When you have Google+ your search results on Google are likely to be affected more than through Facebook. Marketers know this and hence try the Google+ network to influence the content that comes up.
- Safer: Privacy is a major complaint on Facebook, but with Google+ every update that you share is secured. You choose who see’s what.
Despite these features, is Google + likely to take over Facebook? Here are some points that indicate that Google+ is more likely to be added to the long list of Google products, and it has a long time to go before it could be added to the list of killer social media sites.
- The concept of Circles is odd: On Facebook when you sent a friend request to a person, it is up to him or her to decide if he/she wants to be friends with you. However, with Google, almost anyone can add you to his or her circle without needing your permission. Although they would be able to see only your public details, this would strike Facebook users to be odd.
- Nothing very different from Facebook: Critics claim that there’s nothing really special and unique about Google+. It is a straightforward replica of its competitor.
In Conclusion:
While Google+ does stand a chance in terms of social media dominance, it is unlikely to do so in 2012. It still has a long way to go. But yes, it is possible.
GetMediaWise Services? Click here..
by Karl Hudson | Sep 24, 2013 | Search Engine Optimisation
Pagerank is primarily a measure of a particular website’s incoming links. In order to increase your own pagerank, you will need links from sites that have a higher pagerank than yours. Ideally, the sites with the highest pagerank would be the most important; however, this is not often the case. Take a look at the top ten results for any keyword and you will see many instances of pages with a lower pagerank outranking those with a higher pagerank.
When the next PR update happens, it is unlikely to give you any sort of rankings boost, whatsoever. The reason for this is that there are over 100 different factors that Google takes into consideration when determining a page’s position in the search engine results, and pagerank is only one of those factors. Google is constantly getting smarter at determining what sites deserve the top positions in the search results. As Google has evolved, pagerank has played less of a role in that determination.
So instead of concerning yourself with just one rankings factor, your website will fare much better if you take a holistic approach to your SEO and try to satisfy all of the other rankings factors. Although, it is nice to be given a score from Google in the form of a pagerank, the only score that really matters is where your site ranks in the search engines and how much traffic it gets. Pagerank does not mean traffic, so the best thing to do is to ignore the next PR update altogether and work on things that can bring traffic to your site.
Know more of GetMediaWise and it offers. https://old.getmediawise.com/
by Karl Hudson | Sep 24, 2013 | Search Engine Optimisation
O my god, There is another penguin update being launched by Google, let’s run around frantically and scream at each other on forums. Well, why not? That’s what happened the last time there was a penguin update. Everyone started to panic.
But not us
Granted we held our breath when the update was launched, but we soon saw our results increase. This is because of a simple technique that we use.
We don’t over optimize our anchor texts, and we don’t have a huge focus on ensuring exact keyword volumes are used, that’s right, we try to make it look as organic and natural as possible.
Google wants to catch the companies/individuals that are abusing the system, it knows that there are many white hat/grey hat SEO guys who focus solely on producing quality content and then use various promotional techniques to help it increase in the SERPs – this is normal and what is called Organic. They rank it for a various amount of keywords and don’t have a huge focus on one specific type.
This is the practice in which will stop you from ever suffering from a Penguin update.
Practical Example:Let’s say we were ranking a website within the “dog training” niche. We write an article or two and place it on our website that is specifically focused on a certain aspect of dog training i.e. “Stopping my dog pulling on the lead”. Current practice states that we want anything from 12-30% of all of our anchor text in our backlinks pointing back to this page/site for our main keyword, so in this example “dog training”. Well we think this is wrong!
We have found with extensive practice that we have had better results at targeting just a 4-8% Anchor text ratio for the main keyword, this then allows us to bring more keyword’s into the mix, let’s say for instance, we want to use 20% of our anchor text diversity just for the root URL, this leaves us with a huge amount of anchor text to play with, this mean we can rank those articles etc. for longer tail keywords, thus improving their visibility and potentially increasing the amount of visitors to our dog training site.
Follow this strategy and we can guarantee your results, it also means you can relax in knowing that your not misleading people and providing high quality information to which you deserve to rank for.
Learn about our winning SEO Strategies. https://old.getmediawise.com/
by Karl Hudson | Sep 17, 2013 | Pay Per Click Marketing
PPC advertising can be a long-term and a short-term strategy. This is because you can control your campaign as much as you want to. It all depends on your budget. If you are profiting from your campaign, you can leave it running indefinitely. If you are on a tight budget, you can run the ads for as long as your budget will allow, then pause your campaign at any time. Researching into prime locations and prime keywords for you budget may be best way to capitalise on a tight budget. Just one thing to keep in mind.
What Is Pay-Per-Click & Where Do I Do It?
Pay-per-click advertising is often referred to as performance-based advertising. Basically, you pay for the results.
To put this in context, think of Outdated traditional newspaper classified advert. You needed to pay per word to run your advertisement. Similarly, you may have come across some websites that will let you run a banner advertisement for some amount of time if you give an up front payment. The problem with that form of advertising is that you have no guarantee about results. You could spend alot of money on “pay up front” advertisements, and end up going broke if your advertisement performs poorly.
The pay-per-click method of advertising, however, gives advertisers like you the advantage by letting you control your advertising costs. Instead of being charged for publication or advertisement exposure, your ads are run for free.
You don’t actually pay anything until someone clicks one of the link to your website hence the term “pay-per-click”.
Where To Run Pay-per-Click Ads
PPC ads are delivered by the pay-per-click search engines, like: Google AdWords Program. Google AdWords is leading the way in the pay-per-click industry. With the highest volume and traffic quality. However, it is also the most competitive and the most expensive. Bing Ads includes all of the engine formerly participating in the Overture program. High volume and traffic quality, but still requires careful research to find the cheapest clicks. As with everything in business you must research.
However, there are also a handful of small PPC engines (slightly lower volume) which offer high-quality traffic. You can use a mix of PPC engines in your campaign, especially if you want to get the most traffic possible for your budget. Don’t rely on only on PPC engine. This would not be the most effective way of getting a higher Click Through Rate (CTR).
Also, make sure you use both the large and small networks. The best thing to do if you are new to all this is choose just one of the major players and one of the smaller players. Doing this ensures you get the taste for which gives you the higher-quality traffic and if it is more cost effective for your company to use smaller or larger players in the game.
Learn about our PPC Services. Click here..
by Karl Hudson | Sep 12, 2013 | Search Engine Optimisation
Of course not. SEO can’t ever be rewritten as the core principle is based on optimizing websites to coherently work effectively with a search engine. The algorithm’s that are being created are designed to ensure that the user’s get relevant searches to the keyword’s they are looking for. You wouldn’t like to search for “treatment for warts” and get given information on “acne” now would you?
With each update that comes, as long as your sticking to your niche, creating relevant content, active within a social arena and actively participating in other social venue’s online, such as blog commenting or forums. Then you should have nothing to worry about.
GetMediaWise SEO Strategies. Click here..
