by Karl Hudson | Aug 19, 2013 | Social Media Marketing
Content Management Systems have exploded in popularity in recent years and for good reason. They are one of the most reliable, and easy to use web developer tools in the history of the internet. Content Management Systems offer speed and efficiency that web developer needs to build fast and powerful sites that users like. However, due to the sheer number of content management systems on the web, choosing the correct one has become more and more difficult. If you are interested in learning more about content management systems as well as how to choose the best CMS, be sure to check out this article.
To begin, what is a Content Management System? In essence, a Content Management System or CMS is a web app that is designed to modify HTML in an easy and efficient way. The content is developed on the internet by the website owner, then the resulting document or content is displayed on the website.
There are many different reasons why you should use a content management system. The predominant reason is ease of use. Using a CMS allows a website owner or developer to easily create and edit unique content.
There are several things that you want to look for in a strong content management system. First, you want to make sure that the installation of the content management system will be easy and stress free. You also want to check any extensions of the CMS that could add more features and benefits to your website. However, you also want make sure that the interface is simple enough for you. Finally you want to take a look at the user community. A helpful community that can assist you if you have any problems is definitively is a benefit.
In general, most websites use one of the five major content management systems which would be Drupal, WordPress, Radiant CMS, Magento, and Silverstripe. I’ll go an overview of these five Content Management Systems.
Drupal is a pretty popular open source CMS. It is easy to use with a variety of modules of modules, themes, developers, and distributers. Over 900,000 people use Drupal, sprinkled across 228 countries. Drupal is used by sites like The Economist and The White House.
Next is WordPress. WordPress is one of the most popular and powerful Content Management Systems on the Internet. It is used by millions of bloggers online who use WordPress’s thousands of themes, plugins, and more. It has a simple installation and while originally a blogging system, it has developed into one of the best content management systems in the world.
Next is Radiant CMS, produced by Ruby on Rails. Simplistic and easy to use, it makes creating and editing content easy. It is similar to Silverstripe. Magento is mainly used for e-commerce and online stores.
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by Karl Hudson | Aug 15, 2013 | Social Media Marketing
Outsourcing is an affordable way to gain the services of someone with a specific skill set or expertise. Outsourcing website design is commonly done to reduce costs and to obtain quality website designs from experienced providers.
There are numerous things to consider when one outsources their web design.Hiring contractors for website design jobs is a relatively straightforward process. Clients post their requirements on a freelance hiring company and wait for proposals or applications. Choosing a contractor depends on several factors.
First and foremost is expertise and experience. Asking for a sample is a good way to gauge an applicant’s skills. Interviewing applicants is also a good way to gauge professionalism, willingness and communication skills.
Choosing the contractor with the cheapest rate is usually a recipe for disaster. Choose contractors with excellent skills and with a large portfolio of past projects related to your own. Even if you do end up with a contractor with a higher asking rate, in the long run, hiring an experienced contractor will reduce risks and save you and your company money. Get the financial stuff over with as soon as possible. Set the terms of the contract, the payment scheme and the possibility of earning a bonus. This avoids any misunderstanding that may pop up as the project progresses.Communication between the client and the contractor is always vital for any outsourcing task. Clients must make sure that their vision for the website design is something that the contractor understands. Scheduling a time to check up on the contractor’s progress will ensure that the project is completed on time.Be sure to consult the contractor regarding things you want to incorporate and make sure that the contractor informs you of the changes that they’ve done. Setting up a change log where the contractor can note down what’s he’s done for the day is a great way to gauge the project’s progress. Remember that you’ve hired a website design expert so treat your contractor like one.If the project is successful, maintain contact with the contractor.Good workers in any field are hard to find. Building a relationship with a professional website designer is a great asset for any individual or company.
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by Karl Hudson | Aug 2, 2013 | Search Engine Optimisation
With being a small business and devoted to the internet marketing niche, I always find it frustrating when I read articles entitled “build links to your site in minutes” or “the top 10 ways to build great links to your website”, then they give you the same bogus strategy; write an eBook, create a video and hope it goes viral or create a white paper. Please note these methods do work for certain individuals because they are great ways to build high quality links to your website.
The problem I have is they don’t try to explain ways in which you can make your business seem like an authority on the subject. It can be a huge struggle to create influence within your marketplace, especially if the community you’re in is Internet marketing.
Forgetting the link building and focusing on social integration and developing relationships!
Building a relationship with your audience is vital. This is what I believe to be one of the key points to any successful small business. Because you build rapport with the customer, they know you. They also trust you (this is one of the key points), and they begin to value your word because they know you and your business.
Social networks give you a fantastic way to communicate with your audience and start working on this relationship. Don’t get me wrong; this won’t be an overnight success. In fact, it will probably take you a few months if not years to develop a truly successful online brand. “Rome wasn’t built in a day”.
I recommend dedicating at least one hour per day to going through related blogs and other news in your industry, commenting, actively participating, Google+ and twittering. Creating that much needed self-promotion is a route to success.
Remember!
It is about building relationships that are two way, not just one. Don’t get stuck in the position of just giving away everything you know for free. Yes, give advice and a helping hand, but don’t rip off your hand and give it to them for free. Be honest to you and everything else should flow.
by Karl Hudson | Aug 2, 2013 | Marketing
Wow, for those of you who are currently sat in their back garden relaxing, how are you finding this glorious weather? That’s one of the benefits of online marketing and working online with websites. You can be anywhere in the world, sat outside, provided you can see your screen and there aren’t too many distractions.
How much marketing have you done for your business in the past two weeks? Well how much?
Recently I found a website that suggests if you don’t update your website at least once per week then Google will begin to disfavor your website above others. However, if you keep on top of it and continually do updates with new content etc. They guarantee that Google will consider your website to be important.
But what’s your thoughts on this? Do you think Google is trying to force people to make updates to their sites otherwise they will punish you?
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