by Karl Hudson | Jul 29, 2013 | Search Engine Optimisation
The Internet has been a great leveling field where the Davids of small business can compete successfully with the Goliaths of the world. As conventional advertising and marketing strategies are being increasingly questioned, SEO, or Search Engine Optimisation, continues to rule the roost. It is one of the fastest growing marketing methods to exist today. Here are some of the key factors that establish the importance of Search Engine Optimisation for business.
- Higher Visibility: Fame in the Internet world has everything to do with better rankings on search engines. As of now, Google dominates the search engine arena and its reach is unrivalled. SEO professionals come up with strategies that help Google bots crawl the site and propel it up high on rankings. It is easy to assume that a well-designed site is enough to bring traffic, but if you are looking to index your site, help from an SEO professional is inevitable. Here’s how he helps:
- Informative Content: It is important that you feed the site regularly with fresh and informative content. This content allows search engine robots to crawl easily, thereby helping with better search engine rankings.
- Site Map: It is important for a site to be easily navigable, in order for the search engine robots to pick up the site. A site map with linked in pages and appropriate anchor text can help the site.
- Keywords: People looking for information on the Internet often tend to do so using commonly used phrases. These are called “keywords” and it is important that you use these keywords in your title, tags, and description to ensure higher rankings.
- Off-site Optimization: While onsite optimisation includes the use of keywords in titles and descriptions, it is also important to gather back links from credible resources. This is called off-site optimization.
- Lead Generation: When you gain interest about your product and services through these SEO techniques, people visit the site to increase exposure. A user looking for information on the net isn’t aware that a site is being propelled in search engine rankings. He rather assumes that because a site comes up in the first page of search rankings, the content is relevant and trustworthy.
- Attract Relevant Traffic: Search engine optimisation for business is important to get a targeted audience. It doesn’t make sense to rank high for a product or service that you do not sell. In fact, going by current Google search parameters, this leads to negative rankings.
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by Karl Hudson | Jul 22, 2013 | Marketing
E-commerce, as representing “electronic commerce”, takes advantage of electronic systems like the internet, or world wide web, in order to promote and sell products or services. Electronic commerce comprises almost everything from the purchase of digital goods, products such as eBooks and software that basically only exist on a computer, that can be consumed immediately by the purchaser, to more conventional types of services and physical goods.
There are many significant advantages for a business to consider e-commerce. They include:
- No Geographic Limitations
- New Customers can be Gained Simply Through Search Engine Results
- Considerably Lower Costs Involved in Marketing Goods and Services
- Customers can Locate the Desired Product in a Shorter Period of Time
- Customers can Save Money from Shopping Time and Travel Expenses
- Customers can Easily Comparison Shop
- A Customer can more Easily Take Advantage of Discounts, Coupons and other Deals
- An Increased Amount of Product Information can be Made Available to Customers
- Customer Information can More Easily be Attained
- Businesses can Remain Open 24/7/365 – No Store Closing Time
With an e-commerce web site, the entire world is in effect a prospective customer base. Customers located all across the globe simply have to type a reference to the product or service they are looking to buy into a search engine and, if a business’ e-commerce site shows up in the search results, there is a good probability that the prospective customer will follow the link to the e-commerce store.
A business is bound to experience significantly reduced over-head when they become involved with e-commerce. Along with savings in advertising and marketing costs, there is a savings in that fewer employees are required to maintain an e-commerce business and the exorbitant cost of a prominent physical location for a store is not necessary.
A big advantage for the e-commerce shopper is that the desired product or service can be located in a shorter period of time. There is no need for a physical shopping cart or to roam endless aisles in search what is wanted. There are no travel and time expenses incurred by the shopper. Shopping takes place from the comfort of their own home. Also, a prospective buyer can easily comparison shop by visiting several or more e-commerce businesses for the preferred product or service simply by employing a few clicks of a mouse. And since there are little to no costs involved for travel, or the limitations that can be experienced from the necessity of traveling to physical store locations, customers can more easily take advantage of discounts, coupons and other deals that may be available on multiple sites for multiple products.
With regard to the gathering and distributing of information, e-commerce makes it possible for a business to easily collect customer information to expedite sales or for the purpose of follow-up. Further, an abundance of product information can be made available to the customer for their perusal where it would entail consuming a lot of employee time to deliver the same amount of information to the customer in a physical store.
Probably one of the biggest advantages of a business engaging in electronic commerce is that there are no store closing hours. Prospective customers can shop online 24 hour a day, 7 days a week, 365 days per year. This great search engine driven convenience leads to more sales and the e-commerce operator can reap the benefits simply by making his products or services available online.
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by Karl Hudson | Jul 9, 2013 | Search Engine Optimisation
If you have never come across the term search engine optimisation (SEO) before, you may well wonder what the fuss is all about. However, once you learn more about it, you will realize why it is becoming increasingly important in this digital age.
SEO is the process you put a web site through in order for it to rank as highly on search engines as possible. This isn’t a simple task, particularly for search engines like Google, which uses a very complicated algorithm to work out how sites are ranked, so even an expert may not know how to get your website ranked highly on there, although they will try hard to do it.
When optimizing your website for search engines, the first thing you will need to do is make sure that your site is structured in a logical way, one that search engines recognize and understand. Secondly, you need to do research into which keywords people will use when looking for the sorts of goods and services that you provide. This will probably need a brainstorming session and maybe some market research. Once you have identified those words, you then need to incorporate them into your website in appropriate places so that the search engines target it when needed. You will then need to have numerous links on the Internet to your website. The more links there are to a site, the more popular it is deemed to be, and a more popular site will rank higher on a search engine results page.
You will already see how complex search engine optimization is. There is very little chance that someone with no or little knowledge about it will be able to do their own SEO work on their own web site. However, there are plenty of other ways that this can be done. Firstly, you could buy some software which helps submit your website to various search engines. This can be fairly effective but has limited use, as it will only submit to certain sites and won’t let you know how you should change your web site to improve its ranking. This software can work for people with some knowledge of SEO, but a beginner should really employ a company to do this work for them.
There are a huge number of companies which offer SEO services and the hard job isn’t finding someone to do it but how to choose which one to use. Make sure you find someone who has been doing search engine submission for a long time and has experience in your field of business. These services don’t often come cheap, but without it your web site will just be sitting out there on the internet with no visitors because no one knows it exists. So if you are going to have a popular web site that generates you lots of business, it is essential that you can easily find it when doing keyword searches on the internet. You should now be able to see why SEO services are so popular these days.
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by Karl Hudson | Jul 1, 2013 | Social Media Marketing
The needs for web traffic have changed tremendously and people using many types of devices to access the web. People want to visit websites that are user friendly. A responsive design goes a long way in making sure that the experience of the visitors is enhanced. Here are reasons for the popularity of responsive design.
<h2>Mobile Dominance</h2>
The birth of responsive web design was because mobile statistics started mushrooming. As many people owned hand held devices, it was discovered that the web content was not accessible using the tiny screens. To solve this problem, responsive design was chosen to provide the right answer.
<strong>Fills what Apps Left out</strong>
Apps are not the best answer in a society that’s fully saturated with mobile apps. Many reputable businesses will not find it good creating an app to solve just every kind of a problem out there. Moreover, not all gadgets are android so there is need to cater for the need of the entire mobile market by enabling them access web content rather than creating apps. Responsive design enables a business website do what it’s supposed to be doing rather than get it bogged down by app development.
<h2>Requirements of Multiple Devices</h2>
There are many mobile gadgets out there: phones, tablets, netbooks and notebooks among others. Because all of these devices can be used to access the internet, there is no way that a static design can please everyone. Most of these devices demand a responsive design.
<h2>Design necessity</h2>
Responsive designs represent design phenomenon regardless of its far reaching implications. As an important design feature, it’s worked on to take away some important web presence aspects. After all, you can now see everything which you can see from your desktop when you access the same content with your mobile device.
No matter the CMS which you use and the industry you are in, responsive design is very important. People can access your content no matter the device they are using.
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