by Karl Hudson | Jun 24, 2013 | Marketing
Do you know what a Content Management System is? A customized content management system is a web application that allows users to modify the HTML and the content of a site in an easy and efficient manner. Content Management Systems have become more and more popular over the years due to speed, efficiency, and use of use. There are two different kinds of content management systems, customized content management systems and open source CMS. Many people are contemplating whether to use a customized CMS or an open source CMS. This article will explain why customized content management systems are superior to open source.
So, what’s the difference between customized CMS and open source CMS? Custom developed CMS are built from ground up while open source is free software that is being constructed by a group of people. First, customized content manage systems allow you flexibility to meet your site’s needs. Building a custom content management system can ensure that your system can meet your specific site needs. Having a CMS tailored to your wants can really help a site reach its full potential.
Now, open source content management systems like Drupal and WordPress are fine for a small blog or website. Most small business and website owners don’t have the time or money to invest heavily in their site. Both Drupal and WordPress are decent in terms of maintenance, plugins, and configuration. However, in the end both are just a bunch of pages, not too much more. They can’t handle specialized high performance sites. For example, WordPress would obviously not be able to handle a site like Facebook because Facebook need custom features.
Building a custom CMS for a large website requires a large amount of work from the beginning. If you used Drupal or WordPress you would have to make a large amount of adjustments and fixes in order to get your website to work in the way you wanted. This process would take a lot of work and in the end you might even end up with the product you wanted.
So you’re basically using and wasting a huge amount of money and time to modify software while instead you could be building a CMS that is custom built for your website’s wants and needs. Custom content management systems simply have better performance and extensibility than an open source and result in happier customers. I hope you enjoyed this article about why customized content management systems are better than open source.
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by Karl Hudson | Jun 21, 2013 | Pay Per Click Marketing
Pay Per Click or PPC as it is commonly known as by the users of this strategy in Internet Advertising. This allows the viewer to navigate to different sites while clicking and the advertiser pays the publisher, by the number of hits or clicks the viewer makes. This is certainly a brilliant way to get paid, although it is an advantage for the advertiser.
The search engines set up allows targeted words to be posted in various articles or advertisements. Which will appeal to the target audience who visit the different sites. They click on these targeted words, and the publisher gets paid. The content site will charge a fixed rate or price per click and there in turn has no need for bidding on payment.
Surfing is the objective to these sites as there is no generalised portal or main searching requirement. The surfer or vistor will only visit the site to get a little or alot of information as the case may be. This PPC model provides purchasing options whenever and wherever the surfer maybe viewing. These sites are generally posted as ads or banners which is seen by the surfer and when clicked will generate what is called percentage of revenue to the affiliated site. Who have subscribed to this sort of incentive. The benefit is viewed as a win, win situation. The viewer gets information, and the option to purchase. The advertiser gets his product seen by thousands+ individuals and the publisher gets paid.
This kind of advertising is efficient and effective as it tells the advertiser how advantages his product is to him. It allows the advertiser to see how viable his product is and will help him to decide whether or not to allow this product to stay in the market. If the product is viable, the number of clicks that are generated will severely affect what is called click through rates (CTR), and these results in Pay-Per-Click(PPC).
PPC can attract fraud, as persons will go on sites and perpetrate what is called click fraud. Google has automatic systems in place to counter such corrupt and unscrupulous people and their activities.
There are two different types of PPC modules, and they are used by businesses who determine the viability of either, for their business. They are; Flat rate PPC and Bid-based PPC. In the Flat Rate PPC, the advertiser and publisher agree on a flat rate for the product, per click. With the Bid-based PPC, this is made to be more like an auction. The publisher holds a private auction for several advertisers, who then in turn, post private bids for the amount they are willing to pay for an allocated ad space. Whenever the space is clicked or visited. Usually, this is performed in a search engine results page; and the automatic bid occurs.
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by Karl Hudson | Jun 6, 2013 | Marketing
What are Content Management Systems (CMS)?
CMS is the software used to update, delete, remove, and manage content on a website. This software permits the business owners to update the latest information about their products and services in their websites. This addition of relevant content on to the business websites helps to deliver information about the latest products and services to the visitors. Without this software, the business owners will be dependent on website designers to update the latest content.
1. CMS is User-Friendly
The CMS are very user-friendly as they are devoid of complex technical instructions. Using this easy to use software, users with fundamental computer skills can update or modify content. They just have to follow a few simple steps to update, edit, and manage content in the business website.
2. Dependency on Website Designers is Reduced
The online business owners need not be dependent on professional web designers to update the latest information. The business owners can themselves update the relevant information using this software.
3. Greatly Improves Traffic to the Business Websites
This software improves the traffic to the commercial websites by delivering all the latest information to the visitors. Delivery of new content on a regular basis attracts more visitors to the websites. This is especially true in the case of online stores, wherein visitors are seeking the latest arrivals enthusiastically. CMS, enables online stores to display the latest arrivals instantly, and draws more visitors.
4. Leads to Increase in Business
Since online businesses are dependent on visitors to their websites, an increase in traffic definitely leads to an increase in their clientele. Many of these casual visitors to their websites become regular customers and drive their businesses. This increases the profits of online businesses.
Some of the common CMS are:
* Drupal – General purpose
* Symphony – General purpose
* WordPress – Blogging
* Pligg – Social networking
* Joomla – General purpose
To conclude, it can be said that CMS deliver value for money to online businesses. An assessment of your requirements will certainly help you to select the right software which fulfills all your needs.
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