by Karl Hudson | May 28, 2013 | Marketing
SEO is the buzz word to all those looking to succeed in the world of online marketing. Only a good SEO professional can propel your website to rank high in search engines. But finding a good SEO company is easier said than done. Here are a few aspects where SEO companies fail to impress people:
- Lack of Information: When looking for information on the internet, trust is the most important factor where you need to establish yourself. Most SEO companies fail in this aspect. More often than not, the contact page consists of a form the user will have to fill out, only to be contacted later. But if I am looking for information now, does it make sense to fill out a form and wait for a response? Is your job so secretive that you have to shy away from giving away details of your physical location and phone number? True, emails are a better way to communicate, but doesn’t it make sense to pick up the phone and assess your requirements than engage in a long conversation?
- Lack of Past Performance: As earlier said, the online world is all about trust. When you deal with clients, you need to establish confidence. This can be done by talking about past performance and client testimonials. If your strategies are unique and you do not want to publicize them, you can at least mention names of clients.
- Lack of Commitment to Give Weekly Reports: SEO companies often give promises for results that are impossible. For instance, I heard of a company that promises unlimited traffic for a fixed fee, but when it comes to commitment on regular reports, they seem to vanish into thin air. The success or failure of an SEO campaign depends on regular monitoring. Thus, updated reports are of utmost importance.
Having given the reasons why some SEO companies fail to meet the mark, here are a few points to help you find a good SEO company:
- Flexibility: Every campaign is unique and techniques to rank a website may differ according to the niche that is targeted. A company that says they have come up with proven strategies that will work immaterial of the niche is probably bluffing.
- Does Not Guarantee Results: I know this sounds absurd because when you pay money you expect results, but truth be told, there can never be a guarantee that the efforts will pay. For instance, if you are looking to rank for a highly competitive keyword, the chances are less. But if you are looking to rank high for a medium or low competition keyword, your chances of success are very high. A professional company will not promise assured results but will surely come up with a tailor made solution that may work for you.
by Karl Hudson | May 24, 2013 | Social Media Marketing
A graphic designer is an expert in visual communication. He is the man behind the optical idea and pictorally presented message. Common uses for graphics design are the establishment of identity through creation of a logo or brand design, advertising and product packaging. A graphic design project involves stylizing and presenting text and images that relay an underlying meaning. Through the use of a combination of words, images and symbols the graphics design is a complete presentation that requires artistic and professional disciplines including:
* Typography
* Visual Arts
* Page Layout Techniques
* Interface Design
* User Experience Design
A graphic designer must be a master at the techniques of typography. He must be able to craft, modify and arrange the script message of the graphic in such as way as to be attractive and to have specific intent of relaying the visual message in the most appropriate manner.
Visual art skills must be applied to the design before any of the other graphic art elements. This is the means by which the other elements are originated. Visual art works can be anything from photography and computer generated art to art originating from other more traditional media.
When the elements of the graphic design are ready to be arranged, page layout techniques must be applied in order the images and text reflect the desired style. Improper page layout can alter the message or create confusion in the mind’s eye of the viewer. It is up to the graphic designer to develop the most perfect page layout for the graphic elements to be displayed.
Interface design comes into play when the graphic designer finds himself with a project that entails working with software and web designers to develop a specific look and feel of a website. The graphic designer must combine his visual skills with communication skills to create a desired experience for an interactive web site user or visitor. Interface design falls hand in hand with the user experience design in that the graphic designer must take into consideration how the web site user or visitor responds to the interface developed and make the adjustments necessary in order that the desired end result be ultimately achieved.
The graphic designer’s mind is probably his most important tool. Good judgement and a high level of creativity are required to create a graphic design in addition to just the use of technology. Design layouts are the aggregate sum of the designer’s ability to think critically, analytically, quantitatively and through observation.
The arrangement, style and medium of the presentation are also important. The proper development and presentation of the layout can dramatically alter the way in which the graphic design is perceived by its target audience. Computers provide an essential tool for the graphic designer to use in order to see the immediate effect of layout changes and to simulate traditional media effects without the requirement of a lot of time or space. Ideas can be easily experimented with and developed in order that the ultimate message and meaning be most appropriately conveyed.
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by Karl Hudson | May 11, 2013 | Marketing
Any serious business entrepreneurs that wish to expand their operations by marketing their products and services through the internet have to formulate a quality online marketing strategy. The formulation process can be extremely cumbersome, and time consuming especially if one is not equipped with information on how to do it right.
Here are some of the considerations that need to be factored in during the formulation process.
The target audience
Understanding your target audience will help you develop a marketing strategy that is effective in increasing your sales. For example, if your products are hugely popular among the youth, the most recommendable online platform that you can use to market the product is social media.
Competition
Competition is one of the market forces that are inevitable in any non-monopoly market. In order to compete effectively with other players in the same niche, one has to come up with a marketing strategy that is unique and more competitive. You may need to look at the marketing strategy being used by your competitors before choosing a particular strategy.
Sustainability
This is by far one of the key aspects that you have to consider so as to avoid inconveniences. A marketing strategy is an investment just like any other hence there is the need to develop certain financial plans so as to avoid financial problems later. It is wise to formulate a budget that covers your estimated costs so as to avoid over expenditure. A financial analyst can help you formulate an accurate budget that will cushion your business from unexpected costs.
One of the major benefits of online marketing is that it popularises businesses to the ever growing online community. However, in order to achieve the expected results, one has to deploy various reputation management tactics so as to ensure that the business image is not compromised.
Online marketing is a sure way of elevating your business to the next level of success.
