by Karl Hudson | Feb 28, 2013 | Search Engine Optimisation
Search engine optimisation is a very broad concept that keeps evolving day in day out. No one can finish talking about it, but if we narrow down the key points then we can clearly get its intention and how it works. Let me, for instance, start by giving a clear example as to what SEO is based upon. Let’s say you have a blog and your niche is fashion.
When people go online, they can enter any search terms in the search engines like “fashion models” and even “fashion show”. This will lead to a display of results from the top ranked to the bottom. This is a direct application of search engine optimization which mainly revolves around keywords and content. As I have earlier stated, SEO is evolving and sites are being ranked according to the value of content that is provided. Remember that to succeed in SEO, you must specialize in a specific niche. If it is fashion, stick to it and write anything about it with the promise of appearing among the top with all other fashion sites. Content provided should be reader friendly and not directed to the search engines.
As content plays a major role, it is very crucial that you know how the demand of the keywords in your niche are. We have tools that are free that will help you in keyword research and even propose the best keywords that you can use. Google Adwords keywords tool will prove to be a very crucial resource in SEO, if you need free resources. You can use the SEO Moz’s subscription, if it is well with you.
You can then track the records and statistics of your website to know how your efforts are faring. Installing Google Analytics, demographics will give you a clear indication on keywords that are not doing well, hence modification to achieve better results.
All said, SEO will continue to evolve in a bid to satisfy those searching for anything online. That is why content will be chief in all the searches.
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by Karl Hudson | Feb 22, 2013 | Marketing
“Colors are the smiles of nature,” said Leigh Hunt, the 18th century British poet. Indeed colors manage to evoke strong emotions in us. They can be subjective as well; while some colors may cause a person to smile, the same color may cause a splitting headache in another. Culture also plays an crucial role in the acceptance of color. For instance, the Japanese see the color white as fortunate, but the Hindus in India consider it inauspicious to wear white clothes for ceremonies and functions.
Color has influenced us a lot, especially when we chose to purchase things. In fact, a 2004 research conducted by the Secretariat of the Seoul International Color Expo determined that more than 92.6 per cent of people attributed their purchasing decisions to color, and 84.7 per cent people thought that the color of a product was a key factor when choosing a product. Thus, everyone from marketers to other professionals engaged in the visual arts find it helpful to know more about colors and their meanings.
While reams of documents have been wasted to explain the concept of color theory, it all boils down to three basic categories of color theory; the color wheel, the color harmony, and the context in which they are used. While the color wheel refers to a circle based on red, yellow and blue, color harmony refers to the arrangement of these colors in a manner that is pleasing to the senses, and color context refers to the behavior of colors in relation to other colors and shapes. Using this theory students of visual arts learn how different colors affect individual people. Below is the meaning of colors and the manner in which they are positively used:
Red: Needless to say, red is a warm color and is associated with fire, passion, violence and even love. In fact, Cupid’s heart is always red in color. It is also the color of anger. Red is the color of danger; that is perhaps why danger symbols are depicted in red. Students of the visual arts use Red to define power and passion. While brighter reds represent energy, darker shades of red, portray elegance and power. This color has different meanings in a different culture. Thus, while red is the color of the Hindu bride, it is a color of mourning in Africa.
Green: Green can mean opposing influences. For instance, while it represents growth, beginning, renewal and abundance, it can also mean jealousy (hence the phrase green with envy). It has also become associated with the cause of the environment (go green).
Blue: Blue represents strength in some cultures and hence baby boys are often associated with the color blue. The color is also associated with sadness in the English literature (feeling blue). Blue has religious connotations as well. For instance, the Virgin Mary is known to wear blue robes. Blue gives a sense of reliability.
These are just some colors. A study of color therapy is sure to enlighten us. The underlying fact remains that some colors are used to reflect energy, passion, and positivity, cool colors are used to represent professionalism and calm.
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by Karl Hudson | Feb 19, 2013 | Marketing
Web Marketing is the process of promoting your web site and making it well known throughout the Internet. There are several different types of web marketing. The most important is submitting the site to search engines so that it is easily found by your potential customers when they do a search for goods and services that they require. However, most people often forget that there are other important ways to improve the profile of your business online. You need to create links from other sites, so that if someone is browsing for something similar to what you provide they may be able to link back to you. This could be in the form of advertisements, advertising articles, or links via forums or blogs. Your website will need to contain good quality content so that when search engines are looking at it they will find relevant and interesting topics to link from. You will need to make sure that anything you think potential customers will be looking for are mentioned in your pages.
Companies are now taking advantage of the large number of people using social media sites such as Facebook. They will create a presence on these site visitors by competitions or give aways. These users will then recommend this to their friends and this will result in the product or service being advertised to a lot of people. Being able to attract lots of visitors to your advertisements on social networking sites is a skill that marketing companies are now learning a lot about.
There are lots of potential areas on the Internet where you can be promoting your company. You can link from forums, blogs, chat rooms, banner advertisements on relevant sites, links from complementary industries and articles on news sites. If your competitors are taking advantage of all these potential advertising possibilities then you could find that you are losing a lot of potential customers to them.
It should be becoming clear why web marketing is important and that it is well worth investing some money in improving the profile of your company on the Internet. There are many companies that specialize in this kind of work and will be able to help you to promote your business in an appropriate way. You will be able to discuss the amount of money that you think you should be spending and how best to use this on the Internet so that your company keeps its image and will be able to attract a large number of potential new visitors.
So web marketing is an important way of building up the profile of your company and attracting new customers, as well as keeping your brand in the mind of your current customers. It will ensure that your web presence is attracting customers and your web site is getting as many visitors as possible. If you want to have a very successful web campaign then it is important that you consider as many different ways of marketing your company online as possible.
by Karl Hudson | Feb 14, 2013 | Social Media Marketing
When creating a budget for a business that includes website design cost, it is important for the owner to consider the different variables that will determine the final cost of this type of project. The cost of website design can vary significantly depending upon what type of site the business wants to develop and what functions and features will be included in the design of the site.
The majority of website designers charge a business on a project basis. This does not include the additional fee that will be charged if there are any changes, additions, etc. This fee is open-ended and can grow at an astounding rate so it is important for an individual to have a clear vision of what they want before they compare the rates for website design cost.
Knowing what the purpose and intent of the website will be will be a definite factor in what type of website you are wishing to employ. If the website will be used primarily as an advertising tool that will not require information on every page to be updated regularly then a static website will be sufficient to meet most of the needs of a small business. However, if a website designer is asked to create a static website then this means there is a lot of work involved post creation, as in manually updating each page individually as that is the way it would have had to been created.
Businesses may require a website to be more interactive, provide forms and flow seamlessly and may request a dynamic website which creates web pages, interactive forms, updates, etc., and or automatically using a database. This then means that the website designer needs to spend the most of his/her time on databases and templates for the site, which allows for automatic features that are provided.
There are six different web design layouts that are used by most designers frequently. When an individual views websites whilst surfing the web they may begin to see layout patterns appear. Website colours, styles, etc., these are not static and must be updated regularly to be effective.
If a business should choose to have a static website designed then they need to understand that entails hiring an extra member of staff or losing a member of staff from their workforce who is computer/internet savvy; This is to maintain the website, giving regular updates to keep up to date with the current trends, too keep customers interested and to keep achieving the highest cliental.
In a perfect world you would like to hire a combination website developer and designer. The website developer has expertise in the necessary programming language and practical elements of creating a website while the website designer has the artistic expertise to create a website that flows and will have a longer marketing effectiveness without to much maintenance. The companies that offer both of these experts are normally always the best choice for getting an easily manageable, longevity of a website. Created to the standard you, as the client in this case, would like to achieve for you business front on the Internet.
by Karl Hudson | Feb 12, 2013 | Pay Per Click Marketing
People often get taken back when they hear the term pay per click (PPC), If they are not familiar with online advertising. It increasingly gets worse when you inform them, PPC advertising can increase their Return on Investment (ROI).
Infact, PPC is quite an easy thing to understand if you consult with a PPC expert to find enlightenment on the full details. Before one goes to consult an expert, I wrote this article in hope that it will shed some light on the advantages of PPC advertisements.
Pay per click, commonly abbreviated to PPC, is an online advertising
method. This is used to create a text format advert that then is placed
on the results page within search engines. The Ad normally appears to the side and on top of the organic search results. You only pay for the advertising campaign if people click on your ad. Hence, the term “Pay per click”. Now, it’s time to inform you of the main advantages
of this advertising method:
- Immediate Results: It is without doubt a faster solution to recieve immediate results in terms of getting visitors to a website when compared to SEO (Search Engine Optimisiation). This is due to the full benefits of an SEO campaign taking weeks or months to become apparent. With PPC, your Ad will be visible on the search result page once your PPC campaign with either Yahoo, MSN or Google goes live. Within your campaign you set the amount you are willing to pay per click. This allows you to outbid other competitors so potentially your Ad will be displayed in the first PPC position. (The best position).
- Cost Control: You control your budget spent on each campaign. This is one way to make sure your marketing plan for different sections of your products or services offered, will achieve the best targeted result. For instance, you may only want to spend $ 60 daily for product A and $ 150 daily for product B.
- Geographically Targeted: A key benefit of using PPC advertising is that you can target your audience geographically. You do not need to have a physical store in Britain in order to target potential clients from Britain. All you need to do in the PPC campaign settings is select Britain as the targeted country. As a result, it will help you target highly qualified visitors to your website.
- Seasonal Marketing Approach: If you sell a product or service that depends on the season, such as only being needed during the festive season, then PPC campaign can help you create a tactical campaign during the required time period. You can actually define Ad scheduling where you choose to run your campaign only on the exact days and in fact the hours you want. If you have certain promotion on a specific day, PPC is definitely your solution to reach the online crowd.
As an Internet Marketing company we help multiple clients to reach their business goals online. PPC is a validated technique that we use for quality control analysis if asked for by our clients.
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