by Karl Hudson | Jan 18, 2013 | Marketing
The huge success of e-commerce sites like eBay have led to a string of websites that thrive on gullible customers looking for cheap discounts and bargains. A typical fraud is when you buy a product, and it doesn’t arrive, or you a product that is absolutely different from what arrives on delivery. Of the several ways to identify if a site is genuine, is to check for the verification sticker on a site. There are several important reasons why verification is important in international marketing:
- Establishing Confidence: E-tailing is all about building confidence in the minds of the buyers. A single breach of trust isn’t likely to hurt the buyer, as much as it hurts the reputation of the seller. A small doubt on the security the site can create a permanent scar on the customer’s mind about the site. There are several instances of companies losing business because of a small relapse of verification in international marketing.
- Increased Profits: A recent report by Symantec has found that customers often skip sites that do not display the ‘Verified’ sticker. As an e-tailer, you can ill afford to lose precious clientele. All that it requires to establish his confidence is a sticker that claims that it has been verified by VISA, SSL or Google.
Some popular seals used in verification in international marketing include:
- SSL: SSL or Secure Socket Layer is a protocol created by Netscape and used to ensure transactions between servers and browsers. To use this seal websites are required to obtain an SSL Certification that is loaded in the browser. This gives you information about the owner of the certificate, e-mail address, owner’s name, duration of validity, resource location etc As earlier said your browser is loaded with the root certificate that is obtained from well known Certification Authorities that hold information on all including revoked certificates. The SSL protocol uses a third party CA to identify one and sometimes both end of the transaction.
- VISA: Needless to say, VISA is a well-known electronic payment system. It aims to protect online transactions through Verified VISA. With Verified VISA, you have the protection that an extra layer of security is added to verify both parties to the transaction. There are several case studies that prove that verification by VISA has helped online businesses gain the trust and confidence of customers.
When people check these certifications it assures them that they can trust the site and any transactions that will take place.
by Karl Hudson | Jan 14, 2013 | Social Media Marketing
Designing or even redesigning a website requires a lot of planning and research to make sure you achieve successful results for business growth. While you are planning to opt out one appropriate web solution, you must consider hiring one of the top web design agencies to get the best website design results.
I am going to help you in explaining some of the benefits for hiring one of the best web design agencies for your web design or web revamp services. The professional web designers help you to:
1. Plan out an effective and efficient online strategy to ensure smooth business process through a website.
2. Develop a fantastic web design for your business that can get you a great position and ensure you more business opportunities.
3. Include unique web content in the right place with the right font to make the visitors look and read what you want them to be focused on. Create a balanced design to entice the users and provide relevant information at the same time.
4. Ask website design experts to incorporate interactive elements that can retain the visitors or entice them to visit regularly. Key attractions can be in the form of videos, forums, blogs, picture gallery etc.
5. A website design company will allow you or give you the option to launch regular social media campaigns that will boost your word of mouth advertising and building branding.
6. Such website companies have experts who can use analytic tools. This is to check progress of your site, how well it is ranking, how many searches it gets etc.
7. Get up to date with the latest trends to stay ahead of your competition by using their extensive up to date knowledge.
The web design company will also make sure it provides you a website design solution that can help you to obtain good search engine rankings successfully. The web designers will ensure a user-friendly and SEO friendly website to help you get the best possible results.
While you are searching for a suitable website design company, you may be tempted to sign the first deal put in front of you to speed the process up. However, a little research will help you to make the right decision that can maximize your return on investment. Without wasting your time, you can check their back catalogue and read their testimonials to find out their experience and expertise in developing a variety of web designs for different business sectors. Even check to see if they have made any websites for any business that offer similar products and services as yours. Make sure that the company you are wanting to use can give you a price up front and don’t beat around the bush, when it comes to pricing set prices are always best.
Once you are done with the research, you can enjoy all of the benefits I listed above by signing a non-disclosure agreement with the renowned website company you have chosen.
Get to know more of our services. Click here..
by Karl Hudson | Jan 13, 2013 | Pay Per Click Marketing
Whether your online business is affiliate marketing or a different marketing system, if you do not have traffic, you do not have sales. This is what makes webmasters, business owners and affiliates to spend a lot of money to attempt to break the mould and get to the top of the search engines. You must have visitors to your service or product, whether it is on a website or a blog. Visitors are potential customers, you need a good number of visitors just to get one paying customer. This is just the basic rule of Internet marketing. Obviously, people cannot buy your offer if they do not see it, so you need many people coming to your site and these visitors are commonly known as traffic.
Surely everyone would agree, then, that the key to affiliate marketing success is getting enough traffic to your website or blog to have more chance of making money. Not just any kind of traffic, but targeted traffic. If someone has no interest in your offer, it doesn’t matter if they stop by your blog or website. You want people who are interested in what you have to offer and who are ready to buy. If you are able to pay for traffic, be sure to pay only for traffic which is targeted to your offer. That will ensure your investment will bring the kind of results and sales for which majority of business’s would kill for.
A very efficient way of making affiliate marketing sales is through PPC-Pay-Per-Click-traffic from the search engines. This is highly targeted traffic because you write the ad and use the keywords that will attract people to your offer. Giving you full control over what you want people to think of your product/services. Traffic comes to your site very fast because of PPC ad’s, but you must use caution. Before using this means to get traffic, do your research or you could end up spending enormous amounts of money.
Google, Yahoo, etc, allow you to set an amount that you will spend daily and how much you will pay for each click. When your amount set runs out meaning that your campaign has run its course and reached out to as many potential customers as possible, the search engine stops sending your ad. Setting limits will ensure that you do not get a nasty surprise bill that you cannot afford, especially until you start making good money.
Another search engine that you can use is Overture, which claims to be the best on the Internet for getting pay-per-click results. Overture can precisely draw the targeted traffic you need to make sales. Another enticing feature of Overture is that when you advertise through an Overture Premium Listing, your blog or website will appear on the leading United States search engines such as MSN, Yahoo, Netscape and Info Space. This gives you the benefit of placing your offer in front of more than 80% of current Internet users and buyers. Just be sure to really research, split test your offers and make every advertising penny count and you will do very well with paid traffic for your affiliate marketing business.
